Transcript Slide 1

Buon Compleanno
Συγχαρητήρια για το γάμο σας!
Ich vermisse dich!
OMC!
Comóradh Happy
Fi a mea, Valentine
Wszystkiego dobrego z okazji rocznicy
Sėkmės!
Boldog születésnapot!
ขอแสดงความยินดีในการจบการศึกษา!
Përshëndetje!
Sweet un ar bymtheg!
Happy Valentinsdag!
merci beaucoup!
Вітаю
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Oh My Card!
Moniroth Chhean
Monika Wegrzyniak
Grade: 11th
Age: 16
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Mission Statement

Mission Statement


Oh My Card! is an online business that allows our customers to put their
own creativity on the card. OMC! is also affordable; and we won’t allow
language barriers to hinder our customers from customizing their own
cards.
Opportunity




There are about 307,000,000 people currently living in the United States.
There are about 38,000,000 immigrants in the United States.
There are over 30 different languages spoken in the United States.
It is very difficult to find a card in another language.
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Business Profile

Type of Business




Retail
Unique Features:
 Able to be translated into different languages.
 Variety of designs, sizes and themes.
Our cards are customizable, giving our customer the
freedom to create their own cards.
Legal Structure





Partnership
Both have skills that can benefit our business
Sharing financial commitment
Pool resources and expertise
Limited start up costs.
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Qualifications
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Qualifications




Have taken Poetry classes
Fluent in three languages: English, Polish, and Cambodian. As well as
learning Spanish
Have taken a Graphic Design Class
Have taken eight art classes altogether
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Consumer Profile

By Location


By Population


Both males and females aged 16 – 45; who have access to the
internet.
By Personality/ Behavior



Nationwide
Don’t have the time to go out to the store and choose a card.
That can’t keep track or keep forgetting special occasions.
By Income

Middle income
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Competitive Advantage
Oh My
Card!
Factors
Hallmark
Zazzle.com
Quality of
Product//Service
Excellent
Good
Excellent
Price
Affordable
Affordable
Affordable
Location
Storefront/
Online
Online
Online
Brand/Reputation
Very Good
Good
Excellent
Unique Knowledge
Sells more
than just
cards
Customizable
Translatable
and Personal
Profiling
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Marketing Plan
People
People who
want a card
in another
language.
Price
Promotion
Affordable
Marketing
Word of mouth
Free Samples
Website
Mix
Place
Product
Online
Customizable
cards
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Marketing Plan
Awareness
Purchase
Retention
Current & Short Term (1 month -6 months)
•Free Greeting Cards
with Website link
•See Before You Buy
Feature
•Business Cards
• Translatable
•Word of mouth
•OMC Facebook Page
• Personal Profile
• Excellent quality
• Mailed within a week
•Free over sea
shipping for military
families.
Long Term ( 6 months-1 year)
Expand Card Business
Monthly cost, by
phase:
$50.00
Awareness
Discounts on Personal Profile
Orders
$10.00
Purchase
Discounted – Free
shipping
$20.00
Retention
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Cost of Materials/Direct Labor
One Translated Birthday Card
Definition of One
Unit
Cost of Sales Per Unit
Direct Labor
(Labor Cost per
Hour)
Time (in hours) to
make 1 unit
$8.25
6.67 min. or .111
hrs
Total Direct Labor Per Unit
$0.92
$0.92
Material Description Cost/Total Quantity
Scrapbook Paper
Direct Labor Cost
Per Unit
Cost Per Unit
$11.99 / 58
$0.21
$53.95
$0.10
Supplies
Total Material Cost Per Unit
$0.31
Total Other Variable Costs Per Unit
$0.00
Cost of Sales Per Unit
$1.23
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Economics of 1 Unit
Definition of One Unit
One Translated Birthday Card
Selling Price per Unit
$5.00 + shipping
Direct Labor per Unit
$0.92
Materials per Unit
$0.31
Total COGS per Unit
$1.23
Total Other Variable Costs per
Unit
$0.00
Total Cost of Sales
$1.23
Contribution Margin
$3.77
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Average Monthly Fixed Costs
Type of Fixed Cost
Monthly Cost
Entrepreneurial Stipend
$60.00
Advertising (5000 Business Cards)
$60.00
Depreciation (Computer, Printer,
Laptop, etc.)
$140.35
Utilities (Cell Phone, Internet)
$75.00
Rent (From Home)
$10.00
Total Monthly Fixed Costs
$345.35
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Time Management Plan
Business Schedule for a Typical Week (168 hours)
Column1
School: 60 Hours
Business: 50
Hours
Free time: 58
Hours
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Monthly Sales Projections
Break-Even
Units
Units Sold
59 cards
500
400
300
200
100
0
Total Units
2,610 cards
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Full Capacity
13,230 cards
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Projected Yearly Income Statement
Selling Price Per Unit
# of Units Sold
Total Sales
Total COGS
Other Variable Costs
Total Variable Costs
Gross Profit
$5.00 + shipping
2,610 cards
$13,050.00
$3,210.30
$0.00
$3,210.30
$9,839.70
Yearly Fixed Costs
$4,144.20
Other Costs/Unforeseen
$1,036.05
Total Fixed Costs
$5,180.25
Profit before Taxes
$4,659.45
Less Estimated Taxes @25%
$1,164.86
Net Profit
$3,494.59
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Start-up Investment
Where I will buy
this?
Item
Cost of Item
Laptop
Best Buy
Already Owned
Printer
Best Buy
Already Owned
Scanner
Best Buy
Already Owned
Card Supplies
AC Moore / Michael’s /
Internet
Cell Phone
AT&T / Verizon
$ 53.95
Already Owned
CASH RESERVE covering 3 months of fixed
expenses
$ 1,036.05
Estimated TOTAL START-UP INVESTMENT
$1,090.00
10 hours
x
$8.25
=
$82.50
Total: $1,172.50
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Return
…on Investment
Annual Net Profit
$3,494.59
=
Start-Up Inv.
$1,172.50
…on Sales
Annual Net Profit
$2.98
27%
$3,494.59
=
Total Sales
298%
$0.27
$13,050.00
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Financing Strategy
Source
Amount
Personal
Savings
$772.50
Relatives/Friends
$400.00
Totals:
Debt
Equity
X
X
$1,172.50
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Business Responsibility Plan

We will donate 7% of our annual net profits to the St.
Jude Children's Research Hospital, which we will use to
hold a card craft day for active patients.

We will notify our customers about our donations by
putting it on our business cards and our website.
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Business & Educational Goals
Long Term
Short Term
Business

•
To provide more options for themes
as well as to get all the card designs
on our website.
We will expand our business by
adding personalized invitations to
our merchandise.
Personal
• Moniroth: To graduate in the top 3
of my grade and to get accepted
into the college of my choice.
• Monika: To graduate in top 10 of my
grade and get accepted to the
college of choice.
• Moniroth: To have a major in
criminology as well as a minor in
forensics.
• Monika: To get accepted into
Medical School.
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Where Magic makes the card
Thank you for your consideration
of
Oh My Card!
You may visit us at:
www.ohmycard.webs.com
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