Transcript Leader One-For

SRVP Monthly Call
December 5, 2013
PartyLite
Tracie Graham
PartyLite
Michael Norris
PartyLite
Recognition
22
Total Promotions
in November
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Personal Preferred
Top 3
Heather Jenkins
192
Angie Carriere
223
Tami Hutchinson
761
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Regions In Preferred Per Consultant
Top 3
Greater Significance
18.3
Tremendous Pursuits
18.8
Région Géniu$
21.5
PartyLite
BizBuck$ - November Results



239 Earners
$39,813 Total Bonuses Paid
$167 Average Bonus Paid Out
PartyLite
BizBuck$ Top 10 Achievers
in November
Name
Region
Sum of BizBuck
Paid November
Mélanie Trudel
Géniu$
$542.05
Susan Aitken
New Horizons
$547.44
Chantal Comeau
La Galaxie D'étoiles
$549.92
Brenda Burich
Tremendous Pursuits
$609.41
Pauline Larouche
Géniu$
$619.50
Anita Flay
Greater Significance
$627.73
Susan Chodirker
Greater Significance
$712.49
Veronique Piche
La Galaxie D'étoiles
$740.65
Mary Jo Lyons
Infinite Opportunities
$787.92
Brittany Old
Tremendous Pursuits
$994.64
PartyLite
Tracie Graham
PartyLite
Compression Programs
SRVP and RVP 1 for 1
SRVPs and RVPs with white boxes in their direct lineage
can compress all blank levels and zip Units directly to
their first level by promoting a new first level Unit
•
SRVP 2 for 1
•
SRVPs can compress a lineage with an S/RVP one level for every
two Leader Development Occurrences.
Compression
Programs
extended
to April 1,
Compression
Programs
extended
to2014
April 1
PartyLite
Compression Programs – cont’d.
Leader One for One Program
•
For each NEW first level Unit promoted-out, Leaders can compress one leg of
lineage and zip Units directly to their first level.
•
By promoting a New Unit on their own first level, RVPs who have Leaders in their
downline with white boxes can compress all blank levels and zip Units directly to that
Leaders first level.
•
With any ‘Leader Development Occurrence’ on their own first or second level, SRVPs
who have Leaders in their downline with white boxes can compress all blank levels and
zip Units directly to that Leaders first level.
Compression
Programs
extended
to April 1,
Compression
Programs
extended
to2014
April 1
PartyLite
Change in SRVP Maintenance
Proposal: SRVPs with the following qualifications will be exempt from the monthly
Leader personal sales requirement. (Unit and SRVP title requirements are still applicable.)
Qualifications:
◦ $3.5 Million or more in total lineage sales
◦ Ten or more first level Leaders
◦ One or more RVPs in downline lineage
Rationale:
At this level in the business, these SRVPs have a responsibility to work with their Central
Unit, Central Region, and Total Lineage organization to drive sales, sponsoring, and
leadership development. At this level of lineage, most have geographically dispersed
lineage to which they need to travel, as well as greater demands on their time, due to the
size of their organization, to work with both leaders and consultants.
Removing this requirement for personal business does not indicate that top leaders
should not pursue a personal business, it only provides flexibility as to when they pursue
it.
Change in SRVP Maintenance

Program will begin Jan 1

Qualifications will be reviewed quarterly
◦ If an SRVP does not meet a qualification she will be required to meet standard
personal sales requirements again.
◦ SRVP will be able to re-enter this program at the next quarter she meets
qualifications.
◦ Details and rules will be sent to eligible SRVPs and posted on the RVP site.
Grandfathering:
◦ Current S/RVPS are not required to meet the qualifications
◦ Effective January 1, 2014 current S/RVPs are required to meet bonus sales levels
to receive Bonus Income
Trip
FOCUS ON NEW…We had an idea…
• Could we get more NEW Consultants to earn the
trip
PartyLite
Trip
Why? Would we want New Consultants
to earn trip?
 Build stronger new Consultants
 Build the next generation of Leaders
 BizBuck$
PartyLite
Trip
How Could we motivate New Consultants
to earn the trip?
• Double Sales & Sponsoring Points for Brite Start
period
• NEW 5000 Bonus Trip Points
• Every New Consultant Sponsored August 1 –
March 31
PartyLite
Trip
How does this work?
Brite Start – Sell 2,500 = 5,000 pts.
Sponsor 1 = 2,000 pts.
7,000 pts.
+ 5,000 NC Bonus pts.
12,000
PartyLite
Trip
New Consultant Earning the Trip
• Untapped Opportunity to use the Trip as a
Business Builder
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Trip
Action Steps
• Make your list and your plan with your Leaders
• PartyLite
 Email all New Consultants since Aug. 1
 Will be asked to push Commitment Button
 RVP will get report
PartyLite
Trip
Shopping Spree is BACK!
• Anyone who promotes to Leader Feb. 1 – July 1
• Tool to drive Leadership during Trip
PartyLite
Chris Johnson
PartyLite
Segmented Marketing Campaign
• Initial mailing:
• Mailer sent 10/20 to all Consultants with 5000 or
more Trip points as of 10/7
• Emphasis on earning the extra night promotion
• Follow up email sent 11/13
• RVPs were sent a list of those that received the
mailing on 11/19
Segmented Marketing Campaign
Number of Trip
Points
Personalized URL
Segmented Marketing Campaign
Next Steps:
Segmented email with Personalized URL deploying 12/9 to:
 Group # 1
 Last year’s achievers
 Audience = 360 in North America
 Consultants who just missed earning Livin’ Aloha Style by 5000 points
or less
 Audience = 143 in North America
 Focus on:
 Engaging those most likely to earn
Mailing group #2
• All new starts from 7/28 thru 12/3
 Audience through 12/3 = 3147 in North America
• 5,000 will be awarded to all new starts from 7/28 – 3/31/14
 Focus on:
 5000 trip points new Consultants will receive when they join
PartyLite
24
Segmented Marketing Campaign
Theme:
Commit to the Trip
• Ask the targeted group to Commit to Cabo by clicking on
the “Commit to the Trip” button
• Commit by December 13
• PURL includes a survey which we will use to gather
specific information to segment the group
• Results will be sent to all RVPs on December 17
• Opportunity for RVP follow up
Segmented Marketing Campaign
 Segmented Marketing Key Dates:
 January 2
 PURL follow up
 Theme: Official Trip earning period
 Focus:
 sponsoring early, using your tool box ($99 Kit, Start Your
Biz 1,2,3), get rid of holiday debt, new W/S Catalogue
 Begin segmentation within this group
 January 21
 Continued segmentation
 Focus:
 Sponsoring during trip
 Visualize yourself there
 Who are you bringing along?
WINTER / SPRING
UPDATES
$99 Kit BONUS

With $750* in Sales in
Brite Start Month 1,
Consultant who purchases
the $99 kit will earn the
following FREE:
◦ Tranquility Hurricane**
◦ AND an additional 3 dozen
Winter/Spring 2014 tealights
*
changing from $500 to $750
** changing from Green Crackle to Tranquility
Winter / Spring Kit Update
2014 Kits will have one package less of catalogues
New Consultant
Hurricane Offer - $30
Summer Launch
Summer 2014 Launch
• At February Regional Meetings
 Suggested Regional Meeting dates February
20 – 24, 2014
 Suggestion: plan additional Guest event for
March Regional Product & launch support
materials will be sent in early February
• Summer 2014 Catalogue dates
 For Consultant Purchase: March 15,2014
 For Parties & Online sales: April 1 – August
31, 2014
Summer Long Distance Leader Support
Summer 2014 Long Distance Leader Program
• Registration: via survey to be sent on Monday, December
16, 2013
• Registration deadline: Monday, January 6, 2014
• Reminders:
 Long Distance Leaders are those who live at a distance
to you & conduct Regional Meeting Launches on your
behalf
 There is a fee of $5 per Long Distance Leader
registered
 Leaders must maintain Leadership rank as of February
2014 to be sent materials
 Leaders will be reviewed and approved by the Sales
Department
32
Joan Connor
PartyLite
Marketing
• PartyLite will be test marketing a variety of direct
offers to segmented geographic areas to drive new
Customers to you and your Consultants
Two examples:
• Currently we are testing a coupon in Val Pak in few
areas in Massachusetts
• January targeted offers to Preferred and non
Preferred Customers
PartyLite
Guest & Host Specials
Enhancements to Candle Bundle Offers – Beginning
February 1st
• Simplify plans
• Slightly discounted bundles
• Guests may apply purchase toward $50 spend
requirement for item at 50% off
• Offers include:
• 3 dozen Tealights for $30
• 3 dozen Votives for $45
• 5 packs Scent Plus Melts for $30
PartyLite
Guest & Host Specials
Exclusive Preferred Host Specials -> Grow your
membership base!
• February: All Three Brighter World Jar Candles for
only $25
• March: Choose 3 SmartScents holders and 3
SmartScents Fragrance Sticks for only $25
Host Exclusive Specials -> Replacing the Crackle
Hurricane
• February: Choose any one Hurricane for 75% OFF!
• March: Summer ‘14 – Exclusive Candle pack for only
$20 (over 80% off)
PartyLite
Tracie Graham
PartyLite
January Focus
1. Lets Get this Party Started
• Jan. 1-18 # of Parties
• Jan 1-31 Sales
PartyLite
Sales Incentives – January 2014
January 1 – 18
• Submit two $350 Parties and earn Get the
Party Started Shopper Tote with the following
contents:
 Logo Votive Cups
 Customer Brochures
 Tealight Totes (pack of 100)
 Spring Delights 16 piece votive sampler
 1 of each of Daffodil, Wild Strawberry &
Bamboo Breeze Tealights
39
Sales Incentives – January 2014
Get the Party Started
Shopper Tote
40
Sales Incentives – January 2014
January 1 – 31
• Bonus ($2,300 in sales) and earn:
“Get the Party Started Shirt”
41
January Focus
2. DIY Party
• Leaders webinar /challenge-Hold 1 DIY by
Dec.16
• Consultant/Leader Challenge – Hold 1 DIY by
Jan. 1-18
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January Focus
3. Online
•
Jan. 1-2 – Jan. Sale
 Essential Jar $6 each
•
Jan. 27-30
 Tealight $6 dozen
PartyLite
January Focus
4. BizBuck$
•
73% of Leaders are earning
•
Only 269 Consultants have earned BizBuck$
PartyLite
January Focus
5. Trip
•
732 Consultants and Leaders in North America
have 5,000 + points
•
1,012 New Consultants in Canada(Aug. 1) all
have 5,000 points
PartyLite
January Strategy
1. Sales Contests + Online Offers + Trip + Preferred
= January Income
2. BizBuck$ + Trip Sponsoring = Business growth
/ongoing income
PartyLite
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