Transcript Sage Employer Solutions

Quarterly Business
Partner Meeting
Tuesday, January 18, 2011
Dial-in Info: 1-877-647-3411
Passcode: 558386
• Your lines will be muted, however we will open them
at the end for Q&A.
• If you have questions, please select the chat icon in
the lower left corner of the Web Conference page and
type your question.
• All contact information for our presenters will be
available at the end of the presentation
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Agenda
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Sales Update- Sally Craig
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Install Base- Michelle Hobbs
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Summit- Nancy Tillman
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Product Marketing – Mark Butje
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Support- Joe Ward
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Product Management- Jennifer Dungan
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Marketing- Nancy Master
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Social Media Guest Speakers: Kevin Kerner/Jon Sander
Mason-Zimbler US
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Partner Productivity
Initiatives in process
– Sales Skills Workshops
– Partner Development Tools
– End to end sales
• MAS, ACCPAC,X3, Timberline
– SQL focus
• New customers
• Migration
– Expand Markets
• Caribbean
• National Customer Accounts
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Our Journey
• Q1 Overall 100%
THANK YOU!
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Communication & Teamwork
• Consultant Engagement Program
• Social Media! NEW!
• Business Partner Advisory
Council
• Quarterly Partner Calls
• Monthly Newsletters
• PRO Website
• Team Access
• Sally Craig
NEW!
– Cell (239) 841-2066
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Install Base and BP Certification
Michelle Hobbs
Director, Install Base Sales
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Announcing…
• Suite-to-SQL will be considered
New License!
• Win-Back Promotion for Segment 2
– Customer purchases current version
+1 year’s M&S
– Treated as New License
2 Year
Commitment
3 Year
Commitment
Segment 2
1 Year
Suite 7.6 or earlier
35% off New
License
40% off New
License
45% off New
License
SQL 8.3 or earlier
35% off New
License
40% off New
License
45% off New
License
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And There’s More!!!
• Quarter Product Promotions (Jan 18 – Mar 31)
– ESS for 30% off List Price
– HR Actions for 20% off List Price
– Purchase both ESS & HR Actions
• 40% off ESS
• 20% off HR Actions
– KnowledgeSync
• Purchase one connection get 2nd connection at no charge
• Recorded and Live webcasts available
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Abra Certifications
• For budgeting purposes – no NEW re-certifications
required for Suite v9.1 or the next release of Abra
SQL
• Ensure you are current with the Suite and SQL recertification requirements (including completing exam)
– Remember: Project Management and Advanced SQL
courses are included with recertification
• www.sageu.com/partner
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Wait, There’s More…
• Improving our communication on margin earned on
direct Sage Business Care renewals
– Danielle Taylor at [email protected]
• Reminder to lead with Sage Business Care Gold in
New License deals
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Nancy Tillman
• Gaylord National Convention
Center, MD, July 10-15, 2011
• 2/23 Registration Opens for
Partners & Customers (alumni)
• 3/8 Registration Opens for All
• Projected Attendance
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1,600 Partners
2,000 Customers
400 Exhibitors
400 Sage Employees
Partner Provided Discount to Customer, $200 Valid 4/1- 7/10
Sage Business Care Silver - $100 Discount
Sage Business Care Gold - $200 Discount
www.sagesummit.com
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Partner – “Super Sunday Line-up” – 6 Speakers
Partner Intensive Session – Suite to SQL Migration
Partner First Half, Customer Second Half
ROEI
ES Sessions based on “Themes”
– Product: What’s New, ROEI, Connected Services
– Market: Competitive Landscape, Best Practices, Trends
– Technology: SaaS, SQL, Connected Services
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The Sage Payroll PayCard
Cost-effective. Secure. Smart
Main benefits
• Good for the company
– Saving cost
– Hassle free
– Happy employees – great service
• Good for the employees
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No checks to cash
Direct access to funds
Safe
All the benefits of a Visa debit card, but without a bank
account
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What’s in it for you
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Recurring revenue
$1.00/card/month
Happy customers
Increased ‘stickiness’
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What you need to do
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Almost nothing
Inform your customer
Answer some questions
Start collecting money
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Damian Blurton-Jones
Ext. 53386
[email protected]
Nancy Kahl
Ext. 53312
[email protected]
Consultant Engagement Program
UPDATE
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Support Update
Joe Ward
Customer E-CHAT
The customer will login
to www.sageabra.com
Sample Chat
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Product Management
Jennifer Dungan
[email protected]
727-579-7124
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Abra Product Updates
• Year-end Update
• FY11 Plans
– ESS
• Deliver facelift & improvements for ESS
• Adoption of Windows Active Directory for Security
– Abra Suite v9.1
• Address key Abra quality issues (Time Off, HR, Payroll, ESS)
• Focus on improved quality of new enhancements/changes
– Abra SQL
• Deliver new custom data extensions to Employee Analytics
• Enhance SQL HR & payroll to begin differentiating from Suite
• Add SQL improvements as identified by Consultant Engagement
Team
• Deliver Abra focused Connected Services
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Marketing Update
Nancy Master
512-454-5004 x6274
[email protected]
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Q2 Marketing Initiatives
• New Customer Acquisition
– Licensed High-Quality, Targeted
Prospecting Database
• 400K company sites >> 600K DMs >>
135K email addresses
– Campaigns Launching Out of Eloqua
• New Sage HR R&R
– Monthly HRCI Approved Webcasts for
Prospects AND Customers
• New Thought Leadership Content
– What the CEO Needs from HR
– Healthcare Reform Survival Guide
– 2011 Guide to Compliance Mandates
• “What’s News in HR” eNewsletter
• Disruptive marketing – games, vintage
themed campaigns
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Q2 Marketing Initiatives
• Customer Marketing
– Customer Lifecycle Touch Points
• Welcome Kits & Welcome eMails
• New Renewal Process
• Lapsed Customer Trigger Letters
– Decision Support Campaign
• Promoting ESS, New Crystal Add-on,
KnowledgeSync
– Webcasts Promotion
• HR Actions, KnowledgeSync, ESS
• New HRCI Approved Webcasts
– CEO Letter to MAS/Accpac/PFW
– Sage Payroll PayCard Campaign
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New Sage Abra Website
NEW! NEW! NEW!
• More dynamic look and feel
• Customer-centric content
• Social media channels
including the official Sage
Abra blog
• HR Best Practices & Tools
More is coming ...
• HR Industry News feed
• Even more HR best
practices content
• YouTube
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Sage Abra has gone Social!
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Let’s Be Friends
Leveraging Social Media in the HR
Space.
Kevin Kerner
Jon Sander
Mason Zimbler US
Sage Abra Social Nuggets
How are people getting answers
to their questions?
Reaching out to peers, industry associations,
thought leaders/social influencers & competitors
Why are people in HR using
social?
To get answers to their HR related questions
and stay updated on the latest news
Where are people talking
online?
Blogs, microblogs and forums/communities
When are people talking?
Seasonal trends (tax season) and relevant
industry news
What are people talking about?
Benefits, compensation, HR technology and more
Who is talking about Sage Abra
and HR?
HR and payroll professionals, thought leaders,
companies
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So now what?
• Based on the social audit findings, Mason Zimbler helped
build and implement Sage Abra’s social media initiative.
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Creation of channels
Organization of internal and external resources
Tool implementation
Define content plan (social actions)
Engage online audience
Share relevant content
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Introducing Social Actions
Sharing
Interacting
Share
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sharing a link to a piece of valuable content
Acknowledge
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same as above, with acknowledgement of the
source influencer.
Credit
•
giving extra recognition/credit to an influencer
Connect
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connecting and helping others to connect
Converse
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dialogue; responding to others or making
general comments
Advertise
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driving traffic to Sage Abra content and
marketing
Promoting
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Social Engagement…
It’s not just about Sage Abra
Share (2x day on
Twitter)
Converse (Real-time)
Acknowledge (2x day on Twitter)
Credit (2x day on
Twitter)
Connect (1x week on Twitter)
Advertise (1x day on Twitter)
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There is good news!
• You can do this.
• Developing a social media strategy takes a bit of
practice and some time and resources, but the
payoff is big and Sage is here to help!
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Sage Abra Partners
YOUR ACTION PLAN
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It’s easy as 1, 2, 3
1. Are you social?
2. Join up
3. Integrate with Sage Abra’s social media efforts
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Step 1: Are you social?
• Do a mini-audit of your current social media efforts
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Are you on Twitter? Facebook? LinkedIn?
Are your employees active in social?
What is your current process/workflow for social?
How are you integrating social with other marketing tactics?
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Step 2: Join up
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Join a network; start with Twitter and set up an account
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Follow top HR influencers
– Mark Stelzner (@stelzner)
– William Tincup (@williamtincup)
– Lance Haun (@thelance)
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Be social! and utilize the Social Actions framework to guide your activity
– Share: Sharing a link to a piece of valuable content (2x day on Twitter)
– Acknowledge: Same as above, with nod the source influencer (2x day on Twitter)
– Credit: Giving extra recognition/credit to an influencer (1x day on Twitter)
– Connect: Connecting and helping others to connect (1x week on Twitter)
– Converse: Dialogue; responding or making comments (Based on engagement level)
– Advertise: Driving traffic to Sage Abra and your content/marketing (1x day on Twitter)
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Listen to your audience and Manage your social activity using tools like
– Social Listening Tools: Social Radar, Hootsuite, Tweetdeck, CoTweet, Engage 121
– Content Management Tools: Spredfast, Radian 6
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Top 25 HR Influencers to Follow
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Top HR Technology Blogs
to Read
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Step 3: Integrate with Sage
• Connect with Sage Abra
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Follow us on Twitter
Friend us on Facebook
Join the discussion in our group on LinkedIn
Subscribe to the official blog of Sage Abra
• Leverage Sage Abra efforts as your own
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@mention Sage Abra to increase awareness
Retweet content posted to Sage Abra’s social channels
Link to our blog posts
Participate in discussions in our LinkedIn group
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Short-term goals for social
• In the first 60 days, you need to focus on…
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Establishing social network
Building social presence (audience)
Listening to gain insight into online audience
Integrating with Sage Abra’s social media marketing efforts
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To Help You Get Started
A How-to Guide
Extended
How-to Guide
Now Available
on PRO
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Now it’s your turn.
ANY QUESTIONS? ASK AWAY.
You can direct additional social media questions to:
Joseph Baird
Marketing Manager
727-579-1111 x53354
[email protected]
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Contact Information
Sally Craig
Mark Butje
Nancy Master
Joseph Baird
Michelle Hobbs
Katrina Frigeri-Training
Mary Kaufman
Joe Ward
Jennifer Dungan
Bryson Hale
Nancy Tillman
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
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239-841-2066 (cell)
727-579-1111 x 53497
512-454-5004 x 6274
727-579-1111 x53354
727-579-1111 x 53383
727-579-1111 x 53748
727-579-1111 x 53425
727-579-1111 x 53500
727-579-7124
727-579-7134
727-579-1111 x 53406