Transcript Interact With Clients and Prospects in Real Time

Live. Interactive. Timely.
Be a provider of ideas and solutions…
Engage Buyers Through A Custom
Interactive Communication Platform
Webinars are an informative, creative, and engaging way to build:
Thought leadership positioning
 Promote your product and brand
 Expand your prospect base
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At the same time……..
Educate your customers and prospects on timely travel industry topics
important to them.
Interactive Webinars
We do the work turnkey…
Our Content Solutions staff will:
 Identify a compelling topic
 Source knowledgeable speakers
 Execute all production
 Deliver a comprehensive promotion campaign
 Moderate your webinar
Plus… you’ll have input and approval throughout the process.
Webinar Promotion Campaign
We will promote your webinar using a combination of banner and text
ads that will appear in Business Travel Media websites and newsletters
starting 45-days prior to the event:
 BTN Daily newsletter and website
 Management.travel newsletter and website
 Procurement.travel Monthly Metrics newsletter and website
 The Transnational newsletter and website
(Sample website banner ad)
(See next slide for sample newsletter text ad)
Webinar
Text Ad
Webinar Promotion
Campaign
Two Dedicated Email Blasts
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We will send an email blast (2x) to 20,000
targeted prospects from our database of
business travel buyers inviting them to your
webinar
Email Blast includes:
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Design and layout in HTML
Description of the program content
Your logo noting you as the sponsor
Link to the registration microsite
We’ll provide you with email creative to invite your
clients and prospects to your webinar.
Registration
Site Includes:
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Your Logo
Attendee Contact Information
Demographic Information
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Including Annual T&E Spend
Two Attendee Demographic
Questions of your choosing
Webinar Subject Overview
Speaker Bios
Webinar Program Includes
Registration Campaign: upon registering attendees receive automatic email confirmation and email
reminder one day prior to the webinar with a mention of you as the sponsor. Includes up to 2 questions
of your choice during registration
Post Campaign: “Thank You” text email to attendees and a “We Missed You” email to no-shows with
link to your URL and instructions for viewing from the webinar archive (includes mention of you as the
webinar sponsor)
Data Report: comprehensive report with questions submitted,
polling & survey answers, and registration contact information
(one-week prior and immediately following the webinar) Reports
on archive viewers up to 3-months after the webinar
Power Point Presentation: panelist presentations
incorporated into one presentation for synchronization
and consistency of design (see example on right).
Attendees offered free download of the presentation with
your logo prominently positioned as a webinar sponsor.
Webinar Results
What you can expect…
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Average webinar registration: 400 registrants
Average webinar attendance: 225 attendees
Comprehensive Data Report
 Registration information (name, title, company, address, email address, phone)
one-week prior and immediately following the webinar.
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Response to polling and survey questions
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Additional report for those who viewed the archive up to 3-months after the
live webinar.
Webinar Technology Overview
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Streaming one-hour audio event broadcast live over the Internet.
 45-minute presentation (synchronized power point)
 a panel discussion and survey/polling questions
 15-minute Q&A
 Archived for on-demand viewing for 3-months
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Includes the connectivity for the acquisition and distribution of the streaming
media and support for staging presentation content, live and online rehearsal
services and basic event moderation assistance.
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Browser based Q&A capabilities, advanced polling and survey functions.
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Support of both streaming formats (Windows Media Technology and Real Player
Technology).
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Standard stream rate (56kbps) and high-speed stream rate (100/300 kbps)
Webinar Program Overview
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E-Mail Blast Campaign
Website Campaign
Newsletter Campaign
Registration Campaign
Post Campaign
Webinar Microsite
Comprehensive Data Report
Power Point Presentation
Total cost: $19,795 net
Webinar White Paper
Extend the momentum….
Our custom solutions team can create an optional
follow-up white paper on your webinar topic
demonstrating your company as an industry thought
leader. Your white paper will be written, designed,
and delivered as a PDF.
Ways to leverage your Webinar White Paper
 Email to your customers and prospects
 Post on your own company website
 Print and distribute at trade shows/conferences
 Marketing material for your sales team
Cost:
2-page white paper: $5,975 net
4-page white paper: $9,975 net
The most comprehensive portfolio of products for business travel buyers.
The most comprehensive marketing resource for business travel marketers.
For more information contact:
Louis Magliaro, Publisher: (973) 769-0028 [email protected]
Edie Garfinkle, Advertising Director: (805) 383-1326 [email protected]