Transcript Dia 1 - Valuemagics

ValueNomics
THE MRI SCAN
CUSTOMER VALUES
VALUE PROPOSITION
MRI
SCAN
ValueNomics
Valuenomics is about trade from a sectoral
or national perspective.
While “Valuemathics” focuses on the primary
actors in the value system -the firms-,
Valuenomics’ focus is on the other
stakeholders :
the enablers, drivers and factors
ValueNomics
Valuenomics is a new concept on trade development and –promotion.
It is designed for business support organizations and governmental
institutions. Focus is on understanding and enhancing “competitiveness”.
Valuenomics consists of three elements:
1. A stakeholder mapping tool
2. A competitiveness scan
3. A sector strategy model
CUSTOMER VALUES
VALUE PROPOSITION
MRI SCAN
The MRI SCAN is Valuenomics’ new, powerful tool to measure a sector’s
competitivenss on global markets. Hence, it is a main building block
for sector strategies.
Valuenomics is a new concept on trade development and promotion,
designed for business support organizations and governmental institutions.
Like Valuemathics, its focus is on the value proposition, but this time on
mesoeconomic level –the sector.
HONDURAS
UGANDA
Let us take an example of
three coffee sectors . . . . .
VIETNAM
Now let’s take three
potential
SOUTH AFRICA
NORWAY
market segments for these
sectors . . .
JAPAN
CENTRAL
BANK
REGULATORY
BODIES, AGENCIES
The first step is to identify the
LOCAL
stakeholders
that have an impact
on
RECRUITMENT
GOVERNMENTS
SERVICES
the MINISTRY
competitiveness
of these
FINANCIALcoffee
OF
SERVICES
AGRICULTURE
sectors
.......
RESEARCH INST
CERTIFICATION
MINISTRY OF
INDUSTRY
REGIONAL
BSO’s
MINISTRY OF
TRADE
SECTORAL
BSO’s
MINISTRY OF
TOURISM
DRIVERS
MINISTRY OF
PLANNING
WHOLESALE
RETAILERS
FUNCIONAL
BSO’s/ NGO’s
MINISTRY OF
ECONOMICS
BUYERS
MATERIALS
SUPPLIERS
GROWERS
ENABLERS
MINISTRY OF
FINANCE
TECHNOLOGY
SUPPLIERS
TRADERS
ICT
SERVICES
MANUFACTURERS
ACTORS
PRODUCERS
MIDDLE MEN
MANUFACTURERS
PACKERS
PROCESSORS
PROCESSORS
DISTRIBUTORS
PACKERS
IMPORTERS
ASSEMBLERS
EXPORTERS
KNOWLEDGE
INSTITUTES
INT. AGENCIES
DONORS
PRODUCERS
KNOWLEDGE
INSTITUTES
TRADE SUPPORT
INSTITUTE
LOGISTICAL
SERVICES
PORTS
CUSTOMS
Each of these stakeholders have a role
in the system that makes up for the
value proposition of the coffee sectors
On each crossroad we assess the competitiveness
of the sector on 5 criteria
Y
ACTORS
MINDS
MINDS
On
the
vertical
axis,
we
list the
MONEY
MONEY
stakeholders
of the sector
…….
MAN
POWER
MAN POWER
METHODS
METHODS
MATERIALS
MATERIALS
MINDS
MONEY
MAN POWER
METHODS
MATERIALS
ENABLERS
REPORTS
REPRESENTATION
READINESS
RANGE
ROBUSTNESS
REPORTS
REPRESENTATION
READINESS
RANGE
ROBUSTNESS
DRIVERS
INCENTIVES
INFRASTRUCTURE
INITIATIVE
INSTITUTIONS
INSTRUCTION
INCENTIVES
INCENTIVES
INFRASTRUCTURE
INFRASTRUCTURE
On the horizontal
axis, we list the three
INITIATIVE
INITIATIVE
main
value
adding domains…..
INSTITUTIONS
INSTITUTIONS
INSTRUCTION
INSTRUCTION
DEVELOPMENT
PRODUCTION
REPORTS
REPRESENTATION
READINESS
RANGE
ROBUSTNESS
MARKETING
X
ACTORS
Analysis
of the
ACTORS
Vision, management,motivation,
strategies, plans & alignment
Investments done, budgets
available, financial strength
Knowledge, expertise, productivity,
training of personnel
Processes, QA systems,
certifications, data
Machines, equipment, land,
hard & software, buildings.
MINDS
MONEY
MAN POWER
METHODS
MATERIALS
DEVELOPMENT
PRODUCTION
MARKETING
TECHNOLOGY, DESIGNS,
IP, UNIQUENESS, CULTURE
INVESTMENTS IN
R&D/INNOVATION/LICENSES
AGRONOMISTS, ENGINEERS
DESIGNERS, RESEARCHERS
DESIGN & VALIDATION PROCESS,
CMM, GLOBAL GAP
CAD/CAM, LABORATORY
TEST EQUIPMENT
PROCESS INNOVATION
PROCESS CONTROL
FIXED/WORKING CAPITAL
INVENTORY TURNS
SKILLED PERSONNEL
PRODUCTIVITY/SERVICE LEVEL
OSHAS, EMAS, ISO 9001,
QMS, TS16949, HACCP
MACHINERY, FACILITIES
TRANSPORT, IT STRUCTURE
MARKET ENTRY MODE
STRATEGIC POSITIONING
MARKET RESEARCH &
PROMOTIONAL BUDGETS
EXPORT AND MARKETING
MANAGERS
MARKETING PLANS, CRM
ORDER PROCESSES
ICT HARD & SOFTWARE
COLLATERALS, E-BIZ
We assess ACTOR’s
peformance in the
M5 analysis
ENABLERS
Analysis
of the
ENABLERS
Information services, databases,
market intelligence
Advocacy/lobbying power, network
with business and government
Expertise, competence, attitude,
understanding of sector
Range of services, assistance,
programs, trainings
Organizational & financial strengths
REPORTS
REPRESENTATION
READINESS
RANGE
ROBUSTNESS
DEVELOPMENT
PRODUCTION
MARKETING
TECHNOLOGY SCANS
INNOVATION UPDATES
INDUSTRY/ACADEMIA
INTERFACE
INDUSTRY EXPERTISE
SECTOR DEVELOPMENT
INCUBATION/IP ASSISTANCE
BUSINESS DEVELOPMENT
DONOR MANAGEMENT
REVENUE SOURCES
STATISTICS, ANALYSIS
COMPETITIVENESS GAUGES
ADVOCACY ENHANCING
COMPETITIVENESS
PRESENCE ACROSS ACTORS
IN PRODUCTION CHAIN
VOCATIONAL WORKSHOPS
BEST PRACTISE EXCHANGE
SERVICES PORTFOLIO
DELIVERY TEAM
MARKET INTELLIGENCE
CUSTOMIZED INFORMATION
INTL BSO NETWORK
INTERNATIONAL PRESENCE
SECTOR POSITIONING
SECTOR BRANDING
TRADE MISSIONS/FAIRS
B2B ACTIVITIES
BSO BRANDING
MEMBERSHIP RECRUITMENT
We assess the performance
of ENABLERS in the
R5 analysis
Analysis
of the
DRIVERS
DRIVERS
DEVELOPMENT
Co-financing, financial &
tax breaks, fiscal incentives
Roads, IT infrastructure,
cold chains, port facilities
Motivation, inititatives to
support the sector
Legislation, institutions, regulations,
protocols, institutional trade
Educational level,
knowledge institutes
INCENTIVES
INFRASTRUCTURE
INITIATIVE
INSTITUTIONS
INSTRUCTION
INNOVATION TAX BREAKS
DRAW BACK SYSTEMS
FUNDAMENTAL RESEARCH
SHARED TECH CENTRES
INNOVATION POLICY
ENTREPRENEURSHIP
BUREAU OF STANDARDS
INTELLECTUAL PROPERTY
DESIGN ACADEMIES
TECHNICAL EDUCATION
We assess the performance
of DRIVERS in the
PRODUCTION
MARKETING
INVESTMENT
CO FINANCING OF TRADE
INCENTIVES, SUBSIDIES
MISSIONS/FAIRS
ROADS AND TRANSPORT,
(AIR)PORT FACILITIES, COLD
ACCESSIBILITY, CLUSTERING
CHAINS, ICT STRUCTURE
MANUFACTURING, ECOSYSTEM
TRADE AGREEMENTS
EASE OF DOING BUSINESS
COUNTRY BRANDING
LABOR & ENVIRONMENTAL LAW
MARKET REGULATIONS
PROTOCOLS, INSPECTIONS
TPO/FO/COMMATT
VOCATIONAL EDUCATION
SCHOLARSHIPS
INFORMATION ON STANDARDS
EXCHANGE PROGRAMS
I5 analysis
CENTRAL
BANK
REGULATORY
BODIES, AGENCIES
RECRUITMENT
SERVICES
LOCAL
GOVERNMENTS
FINANCIAL
SERVICES
MINISTRY OF
AGRICULTURE
MATERIALS
SUPPLIERS
SECTORAL
BSO’s
DRIVERS
ENABLERS
MINISTRY OF
FINANCE
ENABLERS
TECHNOLOGY
SUPPLIERS
REGIONAL
BSO’s
MINISTRY OF
TRADE
MINISTRY OF
TOURISM
ACTORS
RESEARCH INST
CERTIFICATION
MINISTRY OF
INDUSTRY
MINISTRY OF
PLANNING
make up for the . . . . . . . .
ACTORS
PROCESSORS
PACKERS
ASSEMBLERS
ICT
SERVICES
INT. AGENCIES
DONORS
GROWERS
MANUFACTURERS
PRODUCERS
DRIVERS
MIDDLE
MEN
FUNCIONAL
BSO’s/ NGO’s
MINISTRY OF
ECONOMICS
The three analyses of
EXPORTERS
KNOWLEDGE
INSTITUTES
KNOWLEDGE
INSTITUTES
TRADE SUPPORT
INSTITUTE
LOGISTICAL
SERVICES
PORTS
CUSTOMS
MRI
SCAN
MRI SCAN
MANUFACTURES
AGRICULTURAL
SERVICES
DEVELOPMENT
PRODUCTION
MARKETING
PRE HARVEST
POST HARVEST
MARKETING
DEVELOPMENT
EXECUTION
MARKETING
ENABLERS
ACTORS
FOR INTERNATIONAL
COMPETITIVENESS
Vision, management,motivation,
strategies, plans & alignment
Investments done, budgets
available, financial strength
Knowledge, expertise, productivity,
training of personnel
Processes, QA systems,
certifications, data
Machines, equipment, land,
hard & software, buildings.
Information services, databases,
market intelligence
Advocacy/lobbying power, network
with business and government
Expertise, competence, attitude,
understanding of sector
Range of services, assistance,
programs, trainings
DRIVERS
Organizational & financial strengths
Co-financing, financial &
tax breaks, fiscal incentives
Roads, IT infrastructure,
cold chains, port facilities
Motivation, inititatives to
support the sector
Legislation, institutions, regulations,
protocols, institutional trade
Educational level,
knowledge institutes
MINDS
MONEY
MAN POWER
METHODS
MATERIALS
REPORTS
REPRESENTATION
READINESS
RANGE
ROBUSTNESS
INCENTIVES
INFRASTRUCTURE
INITIATIVE
INSTITUTIONS
INSTRUCTION
DEVELOPMENT
PRODUCTION
MARKETING
TECHNOLOGY, DESIGNS,
IP, UNIQUENESS, CULTURE
INVESTMENTS IN
R&D/INNOVATION/LICENSES
AGRONOMISTS, ENGINEERS
DESIGNERS, RESEARCHERS
DESIGN & VALIDATION PROCESS,
CMM, GLOBAL GAP
CAD/CAM, LABORATORY
TEST EQUIPMENT
PROCESS INNOVATION
PROCESS CONTROL
FIXED/WORKING CAPITAL
INVENTORY TURNS
SKILLED PERSONNEL
PRODUCTIVITY/SERVICE LEVEL
OSHAS, EMAS, ISO 9001,
QMS, TS16949, HACCP
MACHINERY, FACILITIES
TRANSPORT, IT STRUCTURE
MARKET ENTRY MODE
STRATEGIC POSITIONING
MARKET RESEARCH &
PROMOTIONAL BUDGETS
EXPORT AND MARKETING
MANAGERS
MARKETING PLANS, CRM
ORDER PROCESSES
ICT HARD & SOFTWARE
COLLATERALS, E-BIZ
DEVELOPMENT
PRODUCTION
MARKETING
TECHNOLOGY SCANS
INNOVATION UPDATES
INDUSTRY/ACADEMIA
INTERFACE
INDUSTRY EXPERTISE
SECTOR DEVELOPMENT
INCUBATION/IP ASSISTANCE
BUSINESS DEVELOPMENT
DONOR MANAGEMENT
REVENUE SOURCES
STATISTICS, ANALYSIS
COMPETITIVENESS GAUGES
ADVOCACY ENHANCING
COMPETITIVENESS
PRESENCE ACROSS ACTORS
IN PRODUCTION CHAIN
VOCATIONAL WORKSHOPS
BEST PRACTISE EXCHANGE
SERVICES PORTFOLIO
DELIVERY TEAM
MARKET INTELLIGENCE
CUSTOMIZED INFORMATION
INTL BSO NETWORK
INTERNATIONAL PRESENCE
SECTOR POSITIONING
SECTOR BRANDING
TRADE MISSIONS/FAIRS
B2B ACTIVITIES
BSO BRANDING
MEMBERSHIP RECRUITMENT
DEVELOPMENT
PRODUCTION
MARKETING
INNOVATION TAX BREAKS
DRAW BACK SYSTEMS
FUNDAMENTAL RESEARCH
SHARED TECH CENTRES
INNOVATION POLICY
ENTREPRENEURSHIP
BUREAU OF STANDARDS
INTELLECTUAL PROPERTY
DESIGN ACADEMIES
TECHNICAL EDUCATION
INVESTMENT
CO FINANCING OF TRADE
INCENTIVES, SUBSIDIES
MISSIONS/FAIRS
ROADS AND TRANSPORT,
(AIR)PORT FACILITIES, COLD
ACCESSIBILITY, CLUSTERING
CHAINS, ICT STRUCTURE
MANUFACTURING, ECOSYSTEM
TRADE AGREEMENTS
EASE OF DOING BUSINESS
COUNTRY BRANDING
LABOR & ENVIRONMENTAL LAW
MARKET REGULATIONS
PROTOCOLS, INSPECTIONS
TPO/FO/COMMATT
VOCATIONAL EDUCATION
SCHOLARSHIPS
INFORMATION ON STANDARDS
EXCHANGE PROGRAMS
Second step is to invite representatives . . .
from companies
- THE ACTORS
. . . from BSO’s
- THE ENABLERS
. . . and government
- THE DRIVERS
for a strategic conference
All participants fill in the
MRI – scorecard . . .
. . . . . INDIVIDUALLY
ACTORS
In each column, scores from 10
(best) to 1 (worst) are filled in.
Vision, management,motivation,
strategies, plans & alignment
Investments done, budgets available,
financial strength
Knowledge, expertise, productivity,
training of personnel
Processes, QA systems, certifications,
data
Machines, equipment, land,
hard & software, buildings.
MINDS
MONEY
MAN POWER
METHODS
MATERIALS
TECHNOLOGY, DESIGNS,
IP, UNIQUENESS, CULTURE
INVESTMENTS IN
R&D/INNOVATION/LICENSES
AGRONOMISTS, ENGINEERS
DESIGNERS, RESEARCHERS
DESIGN & VALIDATION PROCESS,
CMM, GLOBAL GAP
CAD/CAM, LABORATORY
TEST EQUIPMENT
8
4
3
4
6
5,0
ENABLERS
DEVELOPMENT
Information services, databases,
market intelligence
Advocacy/lobbying power, network
with business and government
Expertise, competence, attitude,
understanding of sector
Range of services, assistance,
programs, trainings
Organizational & financial strengths
REPORTS
REPRESENTATION
READINESS
RANGE
ROBUSTNESS
TECHNOLOGY SCANS
INNOVATION UPDATES
INDUSTRY/ACADEMIA
INTERFACE
INDUSTRY EXPERTISE
SECTOR DEVELOPMENT
INCUBATION/IP ASSISTANCE
BUSINESS DEVELOPMENT
DONOR MANAGEMENT
REVENUE SOURCES
6
6
8
7
5
6,4
DRIVERS
DEVELOPMENT
Co-financing, financial &
tax breaks, fiscal incentives
Roads, IT infrastructure,
cold chains, port facilities
Motivation, inititatives to
support the sector
Legislation, institutions, regulations,
protocols, institutional trade support
Educational level,
knowledge institutes
INCENTIVES
INFRASTRUCTURE
INITIATIVE
INSTITUTIONS
INSTRUCTION
INNOVATION TAX BREAKS
DRAW BACK SYSTEMS
FUNDAMENTAL RESEARCH
SHARED TECH CENTRES
INNOVATION POLICY
ENTREPRENEURSHIP
BUREAU OF STANDARDS
INTELLECTUAL PROPERTY
DESIGN ACADEMIES
TECHNICAL EDUCATION
4
6
5
6
7
5,6
Scores are then processed
into one consolidated
sheet . . .
. . . discussed and agreed
upon
The competitiveness score of the
coffee sector is calculated through
the following formula
C= x y z
in which
C = competitiveness
x = average score of ACTORS
y = average score of ENABLERS
z = average score of DRIVERS
3
2
But more important than the total score. . .
are the scores on each of the elements
. . . since they precisely indicate what the value proposition
of the sector is (the high scores)
. . . and lead to immediate actions on the biggest
challenges of the sector (the low scores)
C = x3y2z
33.329
ACTORS
MINDS
MONEY
MAN POWER
METHODS
MATERIALS
TECHNOLOGY, DESIGNS,
IP, UNIQUENESS, CULTURE
INVESTMENTS IN
R&D/INNOVATION/LICENSES
AGRONOMISTS, ENGINEERS
DESIGNERS, RESEARCHERS
DESIGN & VALIDATION PROCESS,
CMM, GLOBAL GAP
CAD/CAM, LABORATORY
TEST EQUIPMENT
2
4
3
4
5
PROCESS INNOVATION
PROCESS CONTROL
FIXED/WORKING CAPITAL
INVENTORY TURNS
SKILLED PERSONNEL
PRODUCTIVITY/SERVICE LEVEL
OSHAS, EMAS, ISO 9001,
QMS, TS16949, HACCP
MACHINERY, FACILITIES
TRANSPORT, IT STRUCTURE
ENABLERS
Organizational & financial strengths
REPORTS
REPRESENTATION
READINESS
RANGE
ROBUSTNESS
6
6
5
7
8
STATISTICS, ANALYSIS
COMPETITIVENESS GAUGES
ADVOCACY ENHANCING
COMPETITIVENESS
PRESENCE ACROSS ACTORS
IN PRODUCTION CHAIN
VOCATIONAL WORKSHOPS
BEST PRACTISE EXCHANGE
SERVICES PORTFOLIO
DELIVERY TEAM
DRIVERS
INCENTIVES
INFRASTRUCTURE
INITIATIVE
INSTITUTIONS
INSTRUCTION
7
7
4
6
5
3
4
4,4
INVESTMENT
INCENTIVES, SUBSIDIES
ROADS AND TRANSPORT,
ACCESSIBILITY, CLUSTERING
MANUFACTURING, ECOSYSTEM
EASE OF DOING BUSINESS
LABOR & ENVIRONMENTAL LAW
PROTOCOLS, INSPECTIONS
VOCATIONAL EDUCATION
INFORMATION ON STANDARDS
4
4,7
3
4,3
4
5,3
6
5,7
5
5,7
5,1
4,4
MARKETING
7
7
8
7
5
MARKET INTELLIGENCE
CUSTOMIZED INFORMATION
INTL BSO NETWORK
INTERNATIONAL PRESENCE
SECTOR POSITIONING
SECTOR BRANDING
TRADE MISSIONS/FAIRS
B2B ACTIVITIES
BSO BRANDING
MEMBERSHIP RECRUITMENT
6
6,3
8
7,0
7
6,7
7
7,0
6
6,3
6,7
6,8
MARKETING
PRODUCTION
DEVELOPMENT
INNOVATION TAX BREAKS
DRAW BACK SYSTEMS
FUNDAMENTAL RESEARCH
SHARED TECH CENTRES
INNOVATION POLICY
ENTREPRENEURSHIP
BUREAU OF STANDARDS
INTELLECTUAL PROPERTY
DESIGN ACADEMIES
TECHNICAL EDUCATION
9
6,8
6,4
Co-financing, financial &
tax breaks, fiscal incentives
Roads, IT infrastructure,
cold chains, port facilities
Motivation, inititatives to
support the sector
Legislation, institutions, regulations,
protocols, institutional trade support
Educational level,
knowledge institutes
6
PRODUCTION
DEVELOPMENT
TECHNOLOGY SCANS
INNOVATION UPDATES
INDUSTRY/ACADEMIA
INTERFACE
INDUSTRY EXPERTISE
SECTOR DEVELOPMENT
INCUBATION/IP ASSISTANCE
BUSINESS DEVELOPMENT
DONOR MANAGEMENT
REVENUE SOURCES
8
MARKET ENTRY MODE
STRATEGIC POSITIONING
MARKET RESEARCH &
PROMOTIONAL BUDGETS
EXPORT AND MARKETING
MANAGERS
MARKETING PLANS, CRM
ORDER PROCESSES
ICT HARD & SOFTWARE
COLLATERALS, E-BIZ
7,4
3,6
Information services, databases,
market intelligence
Advocacy/lobbying power, network
with business and government
Expertise, competence, attitude,
understanding of sector
Range of services, assistance,
programs, trainings
MARKETING
PRODUCTION
DEVELOPMENT
Vision, management,motivation,
strategies, plans & alignment
Investments done, budgets available,
financial strength
Knowledge, expertise, productivity,
training of personnel
Processes, QA systems, certifications,
data
Machines, equipment, land,
hard & software, buildings.
5,6
6,7
4,8
6
7
5
5
6
5,8
CO FINANCING OF TRADE
MISSIONS/FAIRS
(AIR)PORT FACILITIES, COLD
CHAINS, ICT STRUCTURE
TRADE AGREEMENTS
COUNTRY BRANDING
MARKET REGULATIONS
TPO/FO/COMMATT
SCHOLARSHIPS
EXCHANGE PROGRAMS
4
4,7
6
6,3
5
5,0
8
5,3
5
5,0
5,6
5,3
ACTORS
C = x3y2z
Vision, management,motivation,
strategies, plans & alignment
Investments done, budgets available,
financial strength
Knowledge, expertise, productivity,
training of personnel
Processes, QA systems, certifications,
data
Machines, equipment, land,
hard & software, buildings.
33.329
MINDS
MONEY
MAN POWER
METHODS
MATERIALS
4,8
6,7
5,6
DEVELOPMENT
PRODUCTION
MARKETING
TECHNOLOGY, DESIGNS,
IP, UNIQUENESS, CULTURE
INVESTMENTS IN
R&D/INNOVATION/LICENSES
AGRONOMISTS, ENGINEERS
DESIGNERS, RESEARCHERS
DESIGN & VALIDATION PROCESS,
CMM, GLOBAL GAP
CAD/CAM, LABORATORY
TEST EQUIPMENT
2
4
3
4
5
PROCESS INNOVATION
PROCESS CONTROL
FIXED/WORKING CAPITAL
INVENTORY TURNS
SKILLED PERSONNEL
PRODUCTIVITY/SERVICE LEVEL
OSHAS, EMAS, ISO 9001,
QMS, TS16949, HACCP
MACHINERY, FACILITIES
TRANSPORT, IT STRUCTURE
3,6
ENABLERS
Organizational & financial strengths
REPORTS
REPRESENTATION
READINESS
RANGE
ROBUSTNESS
TECHNOLOGY SCANS
INNOVATION UPDATES
INDUSTRY/ACADEMIA
INTERFACE
INDUSTRY EXPERTISE
SECTOR DEVELOPMENT
INCUBATION/IP ASSISTANCE
BUSINESS DEVELOPMENT
DONOR MANAGEMENT
REVENUE SOURCES
6
5
7
8
STATISTICS, ANALYSIS
COMPETITIVENESS GAUGES
ADVOCACY ENHANCING
COMPETITIVENESS
PRESENCE ACROSS ACTORS
IN PRODUCTION CHAIN
VOCATIONAL WORKSHOPS
BEST PRACTISE EXCHANGE
SERVICES PORTFOLIO
DELIVERY TEAM
DRIVERS
INFRASTRUCTURE
INITIATIVE
INSTITUTIONS
INSTRUCTION
INNOVATION TAX BREAKS
DRAW BACK SYSTEMS
FUNDAMENTAL RESEARCH
SHARED TECH CENTRES
INNOVATION POLICY
ENTREPRENEURSHIP
BUREAU OF STANDARDS
INTELLECTUAL PROPERTY
DESIGN ACADEMIES
TECHNICAL EDUCATION
SCAN
7
6
5
3
4
INVESTMENT
INCENTIVES, SUBSIDIES
ROADS AND TRANSPORT,
ACCESSIBILITY, CLUSTERING
MANUFACTURING, ECOSYSTEM
EASE OF DOING BUSINESS
LABOR & ENVIRONMENTAL LAW
PROTOCOLS, INSPECTIONS
VOCATIONAL EDUCATION
INFORMATION ON STANDARDS
7
8
7
5
4,7
3
4,3
4
5,3
6
5,7
5
5,7
5,1
4,4
MARKET INTELLIGENCE
CUSTOMIZED INFORMATION
INTL BSO NETWORK
INTERNATIONAL PRESENCE
SECTOR POSITIONING
SECTOR BRANDING
TRADE MISSIONS/FAIRS
B2B ACTIVITIES
BSO BRANDING
MEMBERSHIP RECRUITMENT
6
6,3
8
7,0
7
6,7
7
7,0
6
6,3
6,7
What are the advantages of
the MRI Scan versus a
traditional value chain analysis
?
6,8
MARKETING
6
7
5
5
6
5,8
•
•
•
•
•
4
MARKETING
7
PRODUCTION
4
4,4
MRI
7
MARKET ENTRY MODE
STRATEGIC POSITIONING
MARKET RESEARCH &
PROMOTIONAL BUDGETS
EXPORT AND MARKETING
MANAGERS
MARKETING PLANS, CRM
ORDER PROCESSES
ICT HARD & SOFTWARE
COLLATERALS, E-BIZ
6,8
DEVELOPMENT
INCENTIVES
9
PRODUCTION
6
6,4
Co-financing, financial &
tax breaks, fiscal incentives
Roads, IT infrastructure,
cold chains, port facilities
Motivation, inititatives to
support the sector
Legislation, institutions, regulations,
protocols, institutional trade support
Educational level,
knowledge institutes
6
7,4
DEVELOPMENT
Information services, databases,
market intelligence
Advocacy/lobbying power, network
with business and government
Expertise, competence, attitude,
understanding of sector
Range of services, assistance,
programs, trainings
8
CO FINANCING OF TRADE
MISSIONS/FAIRS
(AIR)PORT FACILITIES, COLD
CHAINS, ICT STRUCTURE
TRADE AGREEMENTS
COUNTRY BRANDING
MARKET REGULATIONS
TPO/FO/COMMATT
SCHOLARSHIPS
EXCHANGE PROGRAMS
4
4,7
6
6,3
5
5,0
8
5,3
5
5,0
5,3
5,6
Consensus amongst all stakeholders
Clear definition of the value proposition
Actionable analysis of challenges
Solid input for sector strategies
Clear identification of action holders