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E-commerce and regional innovation policies:
The case of RPIA-NRW
Michael Guth
Sen. Consultant and Project Manager
ZENIT GmbH
Phone: ++49-208-30004-56
Mail: [email protected]
VERITE Conference
The changing role of supply chains in regional development
Cardiff, February 20-21, 2003
Regional Programme with Innovative
Actions in NRW
RPIA - NRW: Background
• Legal Framework: Art. 4 of ERDF regulation (innovative measures)
• New approach of the Commission
 regional economic development based on technological innovation
 Information society serving regional development
 regional indentity and sustainable development
• Whole territory of EU is eligible for funding (150 regions)
• Funding: 50 % - 80%; 0,3 – 3,0 Mio. EUR ERDF contribution
• Further information
http://europa.eu.int/regionalpolicy/innovation/index_en.htm
RPIA - NRW: The policy approach
• Planning and testing new opportunities for the use of
information society for regional development
• Stimulating the use of ICTs both in the public and in the
private sector
• Mobilising more momentum by influencing mainstream
programmes
RPIA: Two elements
Action 1
Total
territority
of NRW
E-regional
development
plans (e-RDPs)
Objective:
-Developing and implementing
local/regional strategies and plans
for the integration of Info. Soc. into
regional development (RISI)
Action 2
Internetstrategies
for SMEs
Objective:
- Raise awareness for a
strategic use of the Internet
by SMEs
- Implementation of
innovative internet
orientated strategies
with/in SMEs
ZENIT: Technical assistance organisation
Obj. 2
areas
only
RPIA NRW
RPIA - NRW: administrative/financial details
Public resources per action:
2 Mio. €
Financing:
50% ERDF + 50% NRW
Period:
01.01.2002 – 31.12.2004 (31.07.2005)
www.innovationsprogramm-nrw.de
RPIA NRW
E-commerce dimension
• Micro level:
(firm)
e-commerce activities do not only concern POS; all
parts of the intra-firm value chain have to contribute to
a successful e-commerce approach (hence strategic
use of ICTs - mainly internet - is key for success).
• Meso level:
(in between)
Regional development strategies in NRW focus on
cluster building. Internet elements in policy
approaches focussing on networks/clusters are halfway to B2B e-commerce activities in regional supply
chains.
• Macro level:
(policy)
Cluster approach is a new guideline for regionalised
innovation policy in NRW. Government intends to
reduce digital divide. Both micro and meso level are in
the RPIA‘s focus.
RPIA NRW
RPIA NRW: Quantitative Results
Internet SME
eRDP
Expr. of interest:
29
Official proposals:
15
Official proposals:
Selected:
Funding request:
2.5 Mio. EUR
Funding request:
28
9
1.8 Mio. EUR
RPIA NRW
Examples of selected projects 1/2
e-RDP
• Online application and approval of heavy weight lorry traffic on
roads
• Electronic database for industrial sites in rural areas
• Co-operation platform for tourism
• Regional competence network using ICT elements for network
enhancing
RPIA NRW
Examples of selected projects 2/2
Internet SME
• Programming and running of a cluster-server in the field of metalconstruction
• New e-commerce technologies for shops and trade firms
• Strategic use of internet in small book-shops (Hugh Grant‘s bookshop in Notting Hill)
• Portal for crafts firms
RPIA NRW
Preliminary results / „hopes“
• E-commerce activities will foster cluster building
• E-commerce increases market transparency
competitive pressure 
 Creation of competitive advantages in the notion of M. Porter
RPIA NRW
(Very) First policy recommendations
• Raising awareness and training is still necessary
• Integration of e-commerce support actions into cluster policy
approaches
• Generation of „best practice“ through public funding
AND
• Dissemination of best practice (=raising awareness and training)