Transcript TYRO’S - FIDIC

FIDIC 2005
YOUNG PROFESSIONALS
MANAGEMENT TRAINING
PROGRAM
SEPTEMBER 2005 - BEIJING, CHINA
CONTENT

Introduction

Globalisation

Branding

Human Future

Conclusion
THE FIRST STEP.....

Two teams of engineers from 17 countries
THE PATH OF TRAVEL

Work performed in a Virtual Forum
 Program included 4 Case Studies

Program Objectives
 Discuss Management Skills
 Engage Young Professionals in FIDIC
 Support future networking
GLOBALISATION
CONSULTING ENGINEERING
COMPANIES CAN NOT IGNORE
GLOBALISATION

Globalisation makes the world
seem a smaller place

Globalisation integrates
international trade, investment
and laws

Clients have access to
companies and services
worldwide

Companies can find clients all
over the world
HOW CAN COMPANIES FACE
GLOBALISATION?
HIT&RUN
Work by yourself on a project basis

NETWORKING
Build-up alliances with other
companies

MULTINATIONAL
Extend business to different
countries

CONSULTING ENGINEERING COMPANIES
MUST CHANGE
New communication
channels
GLOBAL
COMPANY
Maintain
Ethics
GLOBALISATION
PROJECT: Ethical globalisation requires
sustainability awareness
COMPANIES: maintain a sustainable
balance between foreign and
local production and resources
FIDIC/MAs: work together with
consulting companies for a
sustainable industry
SUSTAINABILITY
GLOBALISATION MUST BE
SUSTAINABLE
GLOBALISATION
BRANDING
HUMAN FUTURE
BRANDING
BRANDING ENGINEERING

Branding is a long term promise

Branding adds value

Brands need to be sustained

Lovemarks are the future
BRANDING IS A LONG TERM PROMISE

Single company identity

Smart Solutions and product

Engineers with an attitude
BRANDING ADDS VALUE







Client
Recognises company
Client expectations are met
Willingness-to-pay
Company
Easier access to global market
Added value justifies fees
Employees
Attracting future engineers
Employee loyalty
BRANDS NEED TO BE SUSTAINED





Company liability
Providing sustainable ethical solutions
Clear communication to employees, clients and
public
Continued support from dynamic company
strategy
Employee performance during client contact
LOVEMARKS ARE THE FUTURE

Brands are a necessity

Brands will be replaceable

Lovemarks are the ultimate branding

“Loyalty beyond reason”
HUMAN FUTURE
HUMAN FUTURE OF THE
CONSULTING ENGINEER

Skills of the Future Employee

Bridging the Gaps

The Pull Factor – Attracting the New

Get Flexible!
SKILLS OF THE FUTURE EMPLOYEE
Flexibility
DEMAND
FUTURE
EMPLOYEE
Innovation
DEVELOP
BRIDGING THE GAP





Internal Mentorship
and Internal Training
Mixing it up:
Experience, age,
gender and culture
Accepting the young
abroad
Exchanging
employees
True knowledge
management
THE PULL FACTOR –
ATTRACTING THE NEW

Promote the international work aspect

Promote the work/life balance

FIDIC and Member Association Ambassadors
GET FLEXIBLE!
Move from the traditional organisation to the flexible
organisation:

Multiple roles: brokers, specialists and connectors

Drawing from an expertise pool

Permanent staff and freelancers

Recognition of skills: communication, technical,
personalities.
GLOBALISATION
BRANDING
HUMAN FUTURE
ORGANISATION
IMPLEMENTATION
THE LAST STEP

Rapid response to change in current or future markets

Evolve a brand to a lovemark while responding to
client needs

Sustain the engineering profession by developing
future leaders
RECOMMENDATIONS TO FIDIC

Further development of a global network

Brand and promote FIDIC

Assist the engineering industry brand and promote
itself

Continue providing learning programs to mentor
young engineers
We thank FIDIC
for the
opportunity to
participate in the
2005 YPMTP
Thomas Cheangn – Singapore
Andrei Baicu - Romania
Frans Bouterse – The Netherlands
Kew Yuan Chun – Singapore
Michela Diracca – Italy
Aitor Ezquerra – Spain
Birgit Farstad Larsen – Norway
Salim Fardous – Saudi Arabia
Mauno Napari - Finland
Sri Harianti – Indonesia
Amy Oerlemans – T he Nethelands
Morten Johansen – Denmark
Juan Jose Risoul - Mexico
Roberta Lindbeck - Australia
Greg Saretzky – Canada
Soren Berg Lorenzen – Denmark
Richard Stump – USA
Annette Sweeney – New Zealand
Joonas Vaabel – Estonia
Carole Welton Kaagaard - Denmark