Transcript Per Basic Elements

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Mailpiece Design
With
Pricing in Mind
GBPCC
April 21, 2011
Presenter: Andrée Kater, Mgr.
BMEU, AL District
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Agenda
• Standardized addressing
• Machinable and nonmachinable
• Automation letters and automation flats
• Barcoding formats
• Evaluation tools
• MERLIN
• Mail processing equipment
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The HEART
of any mailpiece is
the delivery address
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Standardized Addressing Format.
PRESORTED
STANDARD
U.S.POSTAGE
PAID
VARTEC
1.
NON-ADDRESS DATA
#JAN00 000 CA#1508 LT 52
2.
INFORMATION / ATTN
MR J BROWN
3.
RECIPIENT
CENTRAL LIBRARY
4.
DELIVERY ADDRESS
3915 E CHAIN BRIDGE RD
5.
CITY, STATE, ZIP CODE
FAIRFAX VA 22030-3999
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Postal Addressing Standards
PUB 28
Best resource
for comprehensive
addressing information
Postal Addressing
Standards
_______________
_____
Publication 28
July 2008
Available online at
http://pe.usps.gov/text/pub28/welcome.htm
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Machinable Letters
• Complete delivery address
• No nonmachinable
characteristics
• May be prepared as
letters, folded self-mailers,
or booklets
• Booklets and folded selfmailers must be tabbed
according to DMM
specifications
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Machinable Letters
Maximum Weight
Presort First-Class Mail = 3.3 ounces
Standard Mail
= 3.3 ounces
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Nonmachinable Characteristics
Aspect Ratio
PRESORTED
FIRST CLASS
POSTAGE PAID
PERMIT NO. 23
NORMAN, OK
Square
MR JOHN CORREY
111 MAIN ST
CITY, STATE ZIP CODE
Address parallel to
shorter dimension
Length divided by height
must be at least 1.3 but not
more than 2.5
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Nonmachinable Characteristics
Mailpieces over 4 ¼ inches high or
6 inches long
Must be at least .009 inch
4 ¼”
AMY JONES
4532 WEST DRIVE
SAN ANTONIO TX 78284-9623
6”
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Nonmachinable Characteristics
Pieces that are polywrapped, or
have clasps, strings, or buttons or
envelopes not made of paper
Pieces that contain odd-shaped
contents
Pieces that are too rigid
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Nonmachinable Characteristics
A folded self-mailer
that is not folded and
tabbed according to
DMM specifications
KOI FARM
P.O. BOX 999
NORMAN OK 73070-0999
STD PRSRTD
U.S.POSTAGE
PAID
NORMAN, OK
PERMIT NO. 353
FRANK FISHER
52 BOGGESS ST
BUCKHANNON WV 26201-2144
FOLD
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Nonmachinable Characteristics
Booklets that are not tabbed per DMM
or spine at the top
CHURCH OF NCED
P.O. BOX 999
NCED OK 73070-0999
8¼”
OCCUPANT
52 BOGGESS ST
BUCKHANNON WV 26201-2144
Machinable
with tabs per DMM
CHURCH OF NCED
P.O. BOX 999
NCED OK 73070-0999
SPINE
NONPROFIT
U.S.POSTAGE
PAID
NCED, OK
PERMIT NO. 999
SPINE
NONPROFIT
U.S.POSTAGE
PAID
NCED, OK
PERMIT NO. 999
OCCUPANT
52 BOGGESS ST
BUCKHANNON WV 26201-2144
Nonmachinable
regardless of tabs
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Nonmachinable Characteristics
Letters with nonmachinable characteristics
• First-Class Mail 3.3 ounces or less
pays Nonmachinable Surcharge
• Standard Mail letters 3.3 ounces or less
charged Nonmachinable Price
• Standard Mail letters over 3.3 up to 3.5
ounces charged the non-automation flat
price
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Automation Letters
Automation letters must meet
standards for flexibility
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Automation Letters
Paper Stock
Mail
Designers
INC
Mail
Designers
INC
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Automation Letters
Print Contrast
National Postal Forum
810 Mount Vernon PL NW
Washington DC 20001-3614
National Postal Forum
810 Mount Vernon PL NW
Washington DC 20001-3614
National Postal Forum
810 Mount Vernon PL NW
Washington DC 20001-3614
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Print Reflectance
National Postal Forum
810 Mount Vernon PL NW
Washington DC 20001-3614
National Postal Forum
810 Mount Vernon PL NW
Washington DC 20001-3614
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Automation Letters
Barcoding
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FLATS ADDRESSING REQUIREMENTS
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FLATS ADDRESSING REQUIREMENTS
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Automation Flats
AFSM 100 Compatibility
• Flexibility
• Uniform Thickness
• Rectangular
• Deflection
• Size Standards
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Standard Mail
• Too rigid
• Longer than 15” up to 15-3/4”
• Thicker than ¾” up to 1-1/4”
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First-Class
• Too rigid
• Longer than 15”
• Thicker than ¾”
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Flexibility Test - part 1
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Flexibility Test - part 2
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Flexibility Test - part 2
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Deflection Test
An automation flat-size
mailpiece must meet
maximum deflection
standards
For pieces 10 inches or longer:
1. Place the piece with the
length perpendicular to the
edge of a flat surface and
extend the piece 5 inches
off the surface. Turn the
piece around and repeat
the process.
2. The piece is automationcompatible if it does not
droop more than 4 inches
vertically.
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Deflection Test
For pieces less than 10 inches
long:
1. Place the piece with the
length perpendicular to the
edge of a flat surface and
extend the piece one-half of
its length off the surface. Turn
the piece around and repeat
the process.
2. The piece is automationcompatible if it does not
droop more than 1 inch less
than the extended length. For
example, a piece 8 inches
long would extend 4 inches
off a flat surface. It must not
droop more than 3 inches
vertically.
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Quality Mailpiece Design
$aves Dollars and Makes $ense
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Templates
Notice 3-A
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Templates
Notice 67
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Templates
Notice 3-S
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Templates
Notice 04-A
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Eyepiece Reticle Template
Purpose: Evaluate Barcodes
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TMI DIGITAL MICROMETER
Measures paper thickness
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ENVELOPE REFLECTANCE METER
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PANTONE COLOR GUIDE
PANTONE
301U
PANTONE
225U
PANTONE
375U
13 parts PANTONE Process Blue
3 parts PANTONE Reflex Blue
1/2 parts PANTONE Black
5 parts PANTONE Rhod. Red
3 parts PANTONE Rubine Red
8 parts PANTONE Trans. White
12 parts PANTONE Yellow
4 parts PANTONE Green
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Scanner
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Barcodes
Intelligent Mail Barcode
PLANET Code™
POSTNET Code
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MERLIN
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Mail Processing Equipment
Manual
1 - AFCS
Manual
RBCS
LMLM
Manual
2 - MLOCR
3 - DBCS
4 - DPBCS
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Mailpiece Design with Pricing in Mind
 Save
money with quality
mailpiece design
 Save
time with the advantages of
automated processing
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