Transcript No Slide Title

These are
not
Smart
Grids
U.S. Commercial Service © 2011
U.S. Commercial Service
Exporting Smart Grid
Resources for U.S. Companies
Connectivity Week, 2011
Silicon Valley U.S. Export Assistance Center
[email protected]
[email protected]
U.S. Commercial Service © 2011
21st Century Smart
Grid
Information rich
Distributed design
and operation
Clean tech priority
Ubiquitous storage
Automated operations
Highly differentiated
energy services
U.S. Commercial Service © 2011
Exporting Smart Grid
The Smart Grid Export Sector Includes:
Grid Modernization: Electric grid equipment products and
services required for the modernization of distribution and
transmission systems.
Integrated ICT: Information and Communication Technologies
(ICT) and services that support a fully networked grid and
enable two-way communications and electric flows.
U.S. Commercial Service © 2011
Smart Grid Sector Analysis:
Grid Equipment Trade Data
$10,000.00
$9,000.00
USD (Millions)
$8,000.00
U.S. Exports, 2008 to 2010, $ Millions
2008
2009
2010
$7,000.00
$6,000.00
$5,000.00
$4,000.00
$3,000.00
$2,000.00
$1,000.00
$0.00
Meters
Distribution Equipment
Grid Modernization Equipment Totals
U.S. Exports
World Trade
U.S. Export Share
AEC Instruments
2008
$12.7 Billion
$160.2 Billion
7.93%
Source: International Trade Commission and Department of Commerce data
Switching Gear
2009
$10.2 Billion
$126.4 Billion
8.06%
U.S. Commercial Service © 2011
Estimated 5-Year Growth in
Smart Grid Industry Segments,
2010-2015
Smart Appliances (>500%)
Smart Meters (200%)
Advanced Metering Infrastructure
(200%)
Communications (150%)
Integrated IT (150%)
Home Area Networking (75%)
Source: Department of Commerce and Industry Estimates
U.S. Commercial Service © 2011
U.S. Smart Grid Exports
Industry research estimates that $200 billion will be invested
globally in the Smart Grid Network between 2008-2015
U.S. firms are global leaders in:
Grid modernization products
Energy storage technologies
Smart meters
AMI
Communications Networking Technologies
IT Applications and Platforms
Top Competitors:
Germany, China, France, Japan, Korea, Italy
U.S. Commercial Service © 2011
Smart Grid:
Best Market Export Prospects
Australia
Brazil
Canada
China
European Union
India
Japan
Russia
South Korea
U.S. Commercial Service © 2011
Exporting Smart Grid
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Why export?
What export services are available?
How can I access export resources?
Who can help me?
Where can I find the U.S. Export Assistance Center?
When can we start exporting?
U.S. Commercial Service © 2011
Exporting Means Growth
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More than 70% of the world’s purchasing power is outside the borders of the United States
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In the last 20 years, U.S. exports have increased to almost $2 trillion
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Exports translate to higher wages
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Manufacturers that export grow jobs more quickly
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US firms need to engage internationally to compete, even here at home
– (but it’s not a zero-sum game)
– The private sector has a leading role to play, as does government
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Cleantech drivers are imperatives that will impact economic security
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Resource efficiency will be a major competitive factor in the coming decades
– Those who are unable or unwilling to move up the innovation curve will lose market share.
U.S. Commercial Service © 2011
Exporting Means Commitment
• Effort: a lot of work up front, prospects for reward unclear
• Time: already too busy getting up and running, attending to
local/domestic market
• Money: all funds dedicated to ramp-up, no slack to dedicate
$30-40k to approaching an overseas market
• Experience: lack of familiarity with culture, language, currency,
legal/regulatory framework
U.S. Commercial Service © 2011
Common Exporting Questions
How can determine which markets are best for my product?
How can I find an overseas partner (distributor, importer, etc.)?
Is there a way to conduct due diligence on a potential overseas partner?
Am I using the correct HS code to classify my product?
How can I be sure Brazil will accept the testing that has been done on my product?
How can I protect my intellectual property abroad?
I need an in-country attorney to help review my contract, can you help?
I want to open a sales office in Singapore, what’s required?
Is a license required to export my product?
My buyer never paid me. Help!
My company is bidding on a project in Turkey. What support can the USG provide?
U.S. Commercial Service © 2011
U.S. Commercial Service
 U.S. Department of Commerce agency, founded in 1980
 Promote the export of goods & services from the United States
 Help U.S. companies successfully navigate foreign markets
 Educate companies about tailoring their activities to a specific
market
 Assists new and experienced exporters with the knowledge and
tools that they need to succeed globally
U.S. Commercial Service © 2011
U.S. Commercial Service © 2011
Our Global Network
2010 Highlights
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12,000+ successful transactions
$80 billion+ in U.S. goods and services
$30 billion in project advocacy
200 markets abroad
Focus on small-to-medium enterprises
Transactions from $50 to more than $50 million
U.S. Commercial Service © 2011
U.S. Commercial Service © 2011
Trade Counseling
We can help you:
Determine the best markets for your products & services
Identify and screen potential overseas business partners
Comply with foreign and domestic government standards, labeling
and other regulations
Locate suitable professional service providers in the market (legal,
tax, accounting, etc)
Learn about cultural issues and business protocol
Market Research
at www.export.gov
Our Market Research Library contains more than
100,000 country and industry specific market reports,
web sites, events, and trade directory listings.
Country Commercial Guides (CCGs)
Market Research by Industry/Country
Customized Market Research
U.S. Commercial Service © 2011
Gold Key Matching Service
 Pre-screened appointment schedule arranged for you before you travel
overseas
 Customized market and industry briefings with our local trade
specialists
 Timely and relevant market research
 Post-meeting debriefing with our trade specialists and assistance in
developing appropriate follow-up strategies
 Help with travel, accommodations, interpreter service, and clerical
support
U.S. Commercial Service © 2011
International
Partner Search
• Detailed company information on
up to five prescreened potential
overseas partners that have
expressed interest in your
company’s product/service.
• High-quality market profiles
information on the marketability and
sales potential for your
product/services.
U.S. Commercial Service © 2011
International Company
Profile
• Detailed information on a specific foreign company
• Information gathered from the foreign company with its
cooperation, and/or from publicly available sources
• Details include competitors, credit rating, profit and loss
numbers, key officers, and our opinion on the overall viability
of the firm in its market
U.S. Commercial Service © 2011
U.S. Commercial Service © 2011
Additional Export Resources
Trade Missions: http://www.trade.gov/trade-missions
• June 5-10, 2011 Transportation and Energy Products and Services Trade Mission
to Qatar and U.A.E.
• June 20-24, 2011 Eurasian Oil & Gas Suppliers Trade Mission to Kazakhstan and
Turkey
Export Training: http://www.export.gov/training/index.asp
Export Webinars: http://www.export.gov/training/eg_main_021857.asp
IPR Resources: www.stopfakes.gov
• IPR Toolkits: Brazil, Brunei, China, Croatia, Egypt, European Union, India, Italy, Korea,
Malaysia, Mexico, Pakistan, Paraguay, Peru, Russia, Taiwan, Thailand, Vietnam
• DOC-ABA free intellectual property legal consultation
(http://www.abanet.org/intlaw/intlproj/iprprogram.html)
Export-Import Bank
www.exim.gov
[email protected]
• Official export credit agency of the United States
• Working capital, export credit insurance, loan guarantees,
finance lease guarantees & direct loans
• Assumes credit and country risks that the private sector is
unable or unwilling to accept
• Helps U.S. exporters by matching the financing that other
governments provide to their exporters
• Supports U.S. exports to more than 150 countries
U.S. Commercial Service © 2011
U.S. Small Business Administration
http://www.sba.gov/content/export-loan-programs
[email protected]
Export Express
• Streamlined loan up to $500,000; Company must be in operation for at least 12 full months
• Used for business purposes that will enhance a company’s export development. (ex:
participation in a foreign trade show, finance standby letters of credit, finance specific export
orders, equipment purchases, real estate acquisitions, etc.
Export Working Capital Program (EWCP)
• Provides lenders with up to a 90% guaranty on export loans as a credit enhancement
• Financing for suppliers, inventory or production of export goods
International Trade Loan Program
• Term loans to businesses that plan to start or continue exporting, or that have been adversely
affected by competition from imports.
• May be used for: Acquisition, Construction, Renovation, Modernization, Improvement,
Expansion
• Refinancing of an existing loan used for these same purposes.
U.S. Trade Development
Agency (TDA)
www.tda.gov
• Helps countries establish a favorable trading environment & modern
infrastructure
• Assists overseas project sponsors to access U.S. private sector expertise in
the areas of:
• (1) Trade capacity building - helps establish industry standards, rules &
regulations, trade agreements, market liberalization, policy reform
• (2) Project Definition and Investment Analysis - supports large capital
investments that contribute to overseas infrastructure development. Funds:
Orientation Visits, Investment Analysis, Workshops and Conferences
• Highlighted sectors include transportation, energy, environment, health care,
natural resources, telecommunications, and information technology.
• Since 1981 has been associated with more than $25 billion in U.S.U.S.exports
Commercial Service © 2011
Happy Clients:
OSIsoft
• Domestic Platinum Key client
– Regular user of both standardized and customized CS services,
including recent FedEx Green Industries TM to Europe
– Oakland Commercial Service Office partnered with OSIsoft on an
“End-to-End Smart Grid” Seminar, which attracted over one
hundred registrants and speakers, including the U.S. Ambassador
to Australia, the Australia Consul General, & three Senior
Commercial Officers
– Member of the International Trade Advisory Committee for Energy,
which provides trade recommendations to USTR and DOC
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Commercial Service Export Services:
– Gold Key Service for Australia. Led directly to:
• $2.5 million + Pilot/Demo project at Alice Springs airport
• 1 signed developer agreement; 4 others in current negotiations
• Direct bidding assistance on $1 billion + (200 MW) project with Australian utility
– Trade Development Agency project support in Northwestern Mexico
– Green ICT Trade Mission to Mexico September 2010; Development Bank project
finance
– Ongoing counseling from Silicon Valley USEAC and other members of Bay Area
Clean Tech team: Market research, Trade event support, Meetings with inbound
delegations, Introductions to federal and international government resources
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A synthetic biology company that is developing renewable, algae-based fuels and
products
– Both Soladiesel BD™ and Soladiesel RD™ are fully compatible with existing
infrastructure, and can be used with factory-standard diesel engines, with no
modifications.
– SolaHRJetTM jet fuel has passed all of the eleven essential tested specifications
required to meet the ASTM D1655 (Jet-A1) standard. It is the world’s first
microbially-derived jet fuel to do so.
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Commercial Service is assisting with due diligence in multiple markets. Solazyme
participated in the DOC-organized US Cleantech Delegation to the
UN Climate Summit in Copenhagen.
Video:
How to Make International Sales Without Leaving the U.S.
Matchmaker on a Mission
http://www.export.gov/articles/eg_main_023158.asp
Thank You!
[email protected]
[email protected]
Silicon Valley U.S. Export Assistance Center
55 S. Market Street, Suite 1040
San Jose, CA 95113
Phone: 408-535-2757
http://www.buyusa.gov/siliconvalley