Transcript Consumer Attitudesto the NBN

Consumer Attitudes
to the NBN
An Analysis for
the Copper Alliance
Paying for energy efficiency
Amount prepared to
spend to cut energy
bills by one third
26.7
Acceptable payback time
on energy efficiency
25.1
23.7
24.2
20.5
19.6
16.0
9.3
9.0
7.8
8.5
5.0
2.5
N/A
2.2
Not
No more No more No more No more More than
prepared than $500 than $1000than $5000 than
$10,000
to spend
$10,000
anything
N/A
Less than 1-2 years 2-3 years 3-4 years 4-5 years 5+ years
1 year
Effectiveness of energy efficiency technologies
Home insulation
4.2
Solar or gas hot water
18.7
5.7
Better (e.g. double glazed) windows
32.0
27.2
9.3
More energy-efficient air conditioning /
heating
43.2
33.8
24.8
6.7
30.5
35.3
23.4
27.9
39.9
27.2
Solar power (PV) with battery storage
5.9
11.1
27.3
29.1
26.5
Solar power (PV)
6.2
11.2
27.4
29.1
26.0
More energy-efficient appliances (white
goods)
Energy efficient ('smart') lighting
More energy-efficient electronic devices (PC
/ TV)
Real-time display of energy usage IN-HOME
DISPLAY
Residential energy management system
6.9
4.6
11.1
4.3
9.0
9.5
23.0
33.8
31.9
34.2
16.9
22.2
10.9
21.6
36.2
4
18.1
22.4
43.5
3
19.9
36.8
19.2
19.4
2
42.4
30.6
13.3
Real-time display of energy usage ON THE
WEB
Not effective
25.6
Very effective
8.5
15.2
7.0
Actions if energy prices continue to rise
Seek lower rates from another supplier
Try harder to use less energy
Seek more information on energy consumption of
different devices and appliances
Install solar or other renewable energy source
Replace existing appliances and devices with more
energy efficient products
10.0
6.9
4.1 8.2
10.7
21.2
24.9
11.7
16.4
37.4
27.8
26.3
15.0
24.5
17.9
31.1
52.2
21.3
4
22.9
21.0
16.7
32.5
3
38.8
27.8
12.2
Install a Residential Energy Management system
(monitoring and control)
2
22.4
22.5
Move to a more energy efficient house
Not likely at all
22.0
16.7
29.8
Very likely
16.6
8.6
5.9
11.3
5.0
Potential sources of energy purchase
Conventional energy retailer
24.5
Community based energy utility
13.3
Specialist Energy Services Company (ESCo)
14.5
Major Telco/ISP (e.g. Telstra, Optus)
12.3
26.1
17.7
33.9
36.5
31.1
25.9
46.5
2
3
30.9
21.0
4
10.1
16.0
28.8
22.2
Bank or Insurance company
13.0
22.1
18.5
22.6
Smaller Telco/ISP
26.7
39.0
33.0
Smaller retailer
37.4
34.7
14.3
Major retailer (e.g. Coles, Woolworths)
Not at all likely
31.2
14.8
5.0
14.0
4.8
8.7
24.1
Very likely
6.3
5.5
Factors in staying with or switching energy supplier
Lower prices
Better service
Offers rebates for more efficient usage
Offers green power (at same price)
13.9
4.3
Provides assistance on energy reduction
6.9
Provides in-home displays to help you monitor usage in real time
7.8
9.0
13.1
29.3
13.9
16.1
22.4
30.0
15.3
18.2
24.4
19.4
16.2
24.7
31.0
16.1
19.7
20.4
30.1
13.7
4
20.7
26.4
13.2
25.1
3
24.3
30.3
28.0
Offers green power (at slightly higher price)
32.1
28.5
28.3
24.4
Effectiveness of sales and marketing
25.9
33.1
17.5
Offers paperless billing
35.1
33.5
15.2
Provides web portal to help you monitor usage in real time on the
Internet
39.0
31.6
22.2
20.9
Offers bundled service (gas, phone, etc.) with electricity
2
8.4
12.5
Provides smart meters
29.6
22.1
11.4
5.9
63.4
24.3
4.9 6.3
More explanation of consumption patterns
Not at all important
19.1
31.3
35.4
Very important
11.3
10.7
14.5
5.6
5.5
Changing electricity supplier
I have never changed my supplier, but
will if there is a good enough reason
30.8
I have changed once, and will do so
again if there is a good enough reason
30.1
I have changed more than once
17.7
I have never changed my supplier, and
never will
I have changed once, but probably
won't again
N/A
10.2
6.6
4.7
Usefulness of new energy technologies
Time of use tariffing so, I could run some
appliances when energy is cheaper
9.6
In-home display (meter) showing energy
consumption of individual appliances
10.8
In-home display (meter) showing overall
energy consumption
12.2
Ability to look at your real-time energy
consumption on the Internet
21.9
12.0
26.4
27.7
20.2
23.9
4
30.8
20.5
27.4
16.9
3
33.7
23.5
13.2
22.8
2
25.5
23.0
13.2
16.4
Ability to control appliances when away
from home by mobile phone
Not at all useful
9.2
22.8
17.4
Very useful
19.0
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and Copper Alliance
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