Transcript Document

Welcome Future
Champions
Prepared. For Life.
Opening and Introductions
Anne Herriage
Council Popcorn Team
©2014 Trail’s End®. All rights reserved.
Prepared. For Life.
2014 Future Champions
Dinner - Welcome
Steve Eddy
Council Popcorn Chairman
©2014 Trail’s End®. All rights reserved.
Prepared. For Life.
Products & Pricing – WHAT’S NEW
Cindy Day
Council Popcorn Team
©2014 Trail’s End®. All rights reserved.
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2014 Product Mix
What’s New?
• White Cheddar Cheese
• Dark Chocolatey Caramel Crunch
• And, the new Buffalo Cheddar in…
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Sports Logo Tins
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2014 Product Mix
New product mix for the Cheese Lover’s Collection
• Cheddar Cheese
• White Cheddar Cheese
• Buffalo Cheddar
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2014 Product Pricing
$55
$50
$30
$30
$25
$25
$25
$22
$20
$20
$20
$20
$15
$10
$10
Chocolate Lover’s Collection
Military Donation
Military Donation
Cheese Lover’s Collection
Dark Chocolatey Caramel Crunch
Cyclone Tin – Buffalo Cheddar
Hawkeye Tin – Buffalo Cheddar
Kettle Corn Micro
Caramel with nuts
Unbelievable Butter Micro
Butter Light Micro
Dark and White Chocolate Drizzle
White Cheddar Cheese
Classic Caramel
Popping Cord
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Prizes
Darla Hunzelman
Council Popcorn Team
©2014 Trail’s End®. All rights reserved.
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PRIZES
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“BLITZ BUCKS”
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Prize Incentive Levels
Prize Incentive Levels
Prize Incentive Levels
2014 How to be a Champion Unit!
Chuck Pattison
Trails End Popcorn Representative
©2014 Trail’s End®. All rights reserved.
Prepared. For Life.
Why Do
We Sell Spending
Popcorn?
2010
Consumer
Because the Popcorn Sale is one of Mid-Iowa Council’s
sanctioned FUNDRAISERS…
Because it is:
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•
•
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Safe for Scouts and no risk to the Units
Delivers the most back to Scouting
Scouts can wear their uniform when participating
The council supplies the forms, provides training, pays
for the prizes & incentives
• The community has come to know popcorn as a way to
support Scouting
• 6 in 10 will buy, and 9 in 10 that do, will buy again
• Popcorn is growing as a snack food
Our Commitment
We protect the Scouting brand
from a 60 Minutes moment.
We protect your Scouts, leaders and consumers
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Only popcorn company with 0g trans fat in ALL of our products
World-Class manufacturing with a fully automated facility
SQF Level III Certified (only 2% U.S. food producers qualify)
Trails-End.com is PCI compliant, which is required to prevent
fraud and keep consumer credit card numbers safe
– Trails-End.com is 100% COPPA compliant (Children’s Online
Privacy Protection Act of 1998)
Wall Consumer
Street Journal
Article
2010
Spending
November 7, 2013
5
Ideal Year of
Scouting
Prepared. For Life.
Why
WhyDo
DoWe
WeSell
Sell Popcorn?
Popcorn?
2010
Consumer
Spending
To FUND…
a Great, Robust,
Rewarding and…
FUN Scouting Program
Year!
Ideal Year of Scouting Steps
1. Planning – March through June
2. Budgeting – June / July
3. Goal Setting – July / August
4. Communicating the Plan to Parents & Scouts –
August / September
5. Earning the Money – September / October
6. Executing the Program Plan – Rest of Year
Ideal Year
HowofCan
Scouting
We Help?
Purpose
How Can the Ideal Year of Scouting Help You?
• Stop having to ask your parents for more money all the time
• Raise the most amount of money possible, in the least amount of time,
with the least amount of effort
• Ask your Scouting families to do fewer fundraisers… so they can spend
MORE time on Scouting
• Retain your registered youth and attract new youth into Scouting
• Improve the overall quality of program and health of your Unit
• Make sure that a HIGHER number of interested potential Scouts /
parents join Scouting vs. walk out of sign-up night and never join
• Have the ability to send more Scouts to different camping opportunities
• Allow your Scouts to experience things they otherwise might never do
Dream
BIG for Your
Program!
2010 Consumer
Spending
Pack 328 Example
What will YOUR Unit do this
year? Where will YOUR Unit go?
Tips for Success
in 2014
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Importance
of Setting
Goals
2010 Consumer
Spending
The Unit’s goal for their fundraiser should be calculated so that
your Scouts’ Program costs are FREE.
Goals should be broken down to the Scout level:
Only 44% of parents say their
Scout set a sales goal.
Scouts who set goals averaged $626 in sales.
Scout’s Plan to $600 and BEYOND!
3 $200
2 $200
1 $200
$600
I work at least two booths and I should
get about $100.00 each time I work at
least 1 hour. I signed up for the following:
____________ & ___________
By going around in my neighborhood &
knocking on doors I should be able to get
this amount. BUT I need my parent’s help
as I know even as an older scout it’s
unsafe for me to sell by myself.
By talking to my family & friends AND
with my parents talking to their friends at
work I should get at least the amount.
But I have to ask in order to get the sale.
TheConsumer
Kickoff isSpending
Crucial
2010
The kickoff is the single most important factor for
you to have a successful sale
Have a 30-minute fun-filled Popcorn Kickoff:
• PLAN it out in advance
• Make it FUN and FESTIVE!
• Show parents what’s in it for them
• Have giveaways and prizes
• Prepare your Scouts
• Have role plays and practice the sales script
• Help your Scouts gain the confidence to sell!
Teaching
Scouts How
to Sell
2010 Consumer
Spending
Want to close sales, improve confidence? Teach your
Scouts to use the following approach:
Hi, my name is _____ and I’m a Cub Scout with Pack ___.
I’m selling popcorn so I can earn my way to camp.
My goal is $____.
Will you help support me and Scouting?
“What are you selling?” –Answer: “The world’s best popcorn!”
More effective than asking, “Want to buy some popcorn?”
Video Spending
2010 Consumer
Zombie-Ah-Pop-A-Lips
Enjoy the Video !
Communicate
Parents
2010
ConsumertoSpending
No one put their Son into Scouting to sell something. But funding
comes from somewhere. Ask the community to support Scouting!
ALSO, it’s important to follow up after your kickoff and
throughout the sale with important sale information.
Use email, Facebook, and meetings to remind families about:
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Sales goal for each Scout
Key sale dates
Scout rewards available
Online selling
I like handing my Pack’s parents a letter
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Lists our Scouting program details
Has incentives, goals, tips
May consider having a “sale calendar” on it
Other
Tips & Strategies
2010
Consumer
Spending
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“Organize” your selling area
Get Scouts out in neighborhoods the first week
Leave any site sales for after that first week
Keep your order forms for future years
Have “Unit Incentives” for your Scouts
• Simple, easy items
• Three big-ticket items shown to boys entire time
• Visit Den Meetings during the sale
• Have a “celebration” event in January!
• Hold a fun event for those who met goals
Case Study: Pack 119
Farmington, Minnesota
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$10,000
Scouts: 60
$20,000
Registered Scouts: 25
Registered Scouts: 35
Registered Scouts: 35
Scouts: 35
Scouts: 40
Scouts: 45
Scouts: 40
$50,000
Registered Scouts: 40
Scouts: 40
$40,000
Registered Scouts: 40
Registered Scouts: 70
Registered Scouts: 80
Registered Scouts: 60
$0
Scouts: 50
Under $5,000 in Sales
Increased to $80,000
$80,000
$70,000
$60,000
Pack 120
Pack 119
$30,000
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Average Sales Per Scout In Pack 119
1400
1333
1200
1053
1000
912
837
800
675
600
686
700
600
450
400
240
200
100
100
0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Give Your Scouts A Ramp for
Paying Dues
Product Total Sold
Unit
Profit
Dues Owed
By Scout
$351 and Up
$61.43 and Up
$0
$301-$350
$52.68 - $61.25
$10
$251-$300
$43.93 - $52.50
$20
$201-250
$35.18 - $43.75
$25
$151-$200
$26.43 - $35.00
$35
$101-$150
$17.68 - $26.25
$45
$100 and Under
$17.50 and Under
$60
Break Down Scout Sales
Goals to be Less Intimidating
Example: Fall Trails End Popcorn Sale Using 5 Weeks of Sales
Sales Goal
Sales Per Week
Sales Per Day
Average # Items Per
Day
$350
$70
$10
1
$750
$150
$20
1.5
$1000
$200
$27
2
$1500
$300
$40
2.5
$1750
$350
$47
3
$2000
$400
$54
3
$2500
$500
$68
4
Hold a Celebration for Great
Selling Effort
Throw Some
Pies!!!!
Questions,
Comments?
Prepared. For Life.
Goal Setting – “Thanks for
Selling Trails End Popcorn
Recognition”
Anne Herriage
Development Director
©2014 Trail’s End®. All rights reserved.
Prepared. For Life.