Transcript Unit Six

New College English
Book One
Unit Six
Shopping
bazaar
shopping mall
KINDS OF RETAILERS
A Specialty Stores
 B Department Stores
 C Discount Stores
 D Retail Chain Stores
 E Warehouse Retailers
 F Off-Price Retailers

Part One Preparation
1.
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Reading for information
Which floor would you go to for each of these things:
1) a television---basement 7) some dishes---basement
2) some aspirins--- first floor 8) a dress--- second floor
3) a carpet --- third floor
9) a bed --- third floor
4)some tomatoes--ground floor 10) a pair of shoes--second floor
5)a pair of socks--ground floor11) a handbag--ground floor
6) a camera--- ground floor
12) a present for a 3-year-old baby---third floor
Note:
The different expression on the concept of
‘ floor’ :
British English American English
the third floor the fourth floor
the second floor the third floor
the first floor the second floor
the ground floor the first floor
Chinese
4
3
2
1
The difference between ‘floor’ and ‘story’:
floor: a continuous level surface extending horizontally
throughout a building and making up one level or stage in
the structure.---the concept ‘stage’ is from the point of the
inside of the building.e.g. on the first floor / He is living on
the second floor.
story/story
(B.E): a complete horizontal section of a building, as from
the floor to the ceiling; one floor or level.---The concept
‘stage’ is from the point of the outside of the building .e.g.
in the second story / a –three storied building / The new
building is twelve storeys high and only six floors are
occupied.
2. Describing the cartoons
1) Match them with the captions:
b a d c
2) Describe the cartoons:
The students may use the following words as reference:
junk food / refrigerator / handbag /look puzzled/
scene / paint department / spray / unfortunately /
magnetic bar code/ intend/consumer / on sale/
information/look confused / electronic scanner/
wholesome （有益健康的）
two youngsters are coming out of a health food store.
One of them is having some ice-cream. He explains to his
friend that the health food sells junk food (candy, sweets,
etc.)secretly. Normally a health food store only sells
wholesome, healthy foods.
A big woman is climbing onto a floor refrigerator trying
to find the freshest milk. A shop assistant is standing beside
her and looks puzzled. He says: “ Madam, … the date on
the milk are all the same.”
 This scene takes place in the paint department of a large
store. A woman is holding a bottle of paint in her hand. She
wants to show that the paint doesn’t spray, so she sprays it.
But unfortunately this time the spray works and it sprays
directly onto the shop assistant’s face. Now the shop
assistant’s face looks black.
 A woman is standing in front of an ad. The ad has two
magnetic bar codes, which says: “ TODAY ONLY”,
“MARKED DOWN TO”.It is intended to tell consumers that
there is a sale. But it doesn’t provide any more information
than that. Obviously people don’t know what is on sale or
the price, since the magnetic bar codes can only be read
by electronic scanners. So the woman looks confused.
3. Getting to know your partner’s shopping habits.
Part Two Listening-centered Activities
Listening I Exercise 1
 color :blue
size: 38
 material they’ re made of :leather
 price: 1450 drachmas
 good fit or not: not
Listening II
Exercise 1
1) At Your Service
2) To give advice when problems arise with goods
or services
3) It’s 01-246801.
4) Jack mills.
5)The head of the Consumer Aid Association
Exercise 2
1) T 2) F 3) T 4)T 5) F 6)F 7)F 8) T 9) F 10) T
Part Three Reading-centered Activities:
I. Warming-up Activities:
Discuss the following question in groups:
Which aspect of a product do you usually take into
consideration when you are making a buying
decision?
From the most important to the least important, they
are quality, price, brand, service, material, color, style,
taste for food, package especially for gifts, expiration
date for food.
II. Reading Comprehension
1. Understanding the structure of the first part of the passage:
The market importance of American youth (Para.1)



Their role as main
Their influence on
Their brand
purchasers of
products and brand
loyalties that
certain items
choices of their
may last well
items (Para 2-3)
parents(Para4-6)
into adulthood(Para7)



e.g. They spend
Examples of companies e.g. Thirty percent
a lot of money
that make use of their
of adult women are
on clothes, CDs,
influence: Apple, and using the same brands
stereo equipment
Kraft
they first use as teenentertainment & travel
agers
II. Language Points:
1. Words and Phrases:
appreciate (1. 2)
consumption (3.11)
become aware of (3.11)
in addition to (4.14)
have influence on ( 4.1
reveal (4.15)
occur (4.17)
hit (4.23)
in terms of (6.33)
extent (8,42)
prior to (9.63)
appreciate (1.2)
1) understand and enjoy; value highly
e.g. You can’t fully appreciate foreign literature in translation.
Her abilities are not fully appreciated by her employer.
2) thank someone for something they have done
e.g. I would appreciate it if you would turn the music down.
3) understand how serious a situation or problem is or
what someone ‘s feelings are
e.g. I don’t think you appreciate the difficulties his absence
will cause.
consumption (3.11)
释义：the act of consuming or an amount consumed 消费，消耗，
消费（耗）量， 不可数名词。
e.g. Consumption of oil has declined in recent years.
The food was declared unfit for human consumption.
译文：油的消耗量在最近几年下降了。/ 这种食品被宣布不适宜人吃。
相关词： consume: v.fml to use up ( time, money, goods, etc.)消
耗时间，金钱，物品等。
Arguing about details consumed many hours of
committee’s valuable time.争论细节问题花费了委员会大量的时间。
consumer: 消费者， 顾客
consumer durable： 耐用消费品（一般用复数）
consumerism ：消费主义（认为高消费对个人及社会有利的看法）
become aware of (3.11)
释义：明白到，意识到
e.g. He said that the government was very
aware of the problem.
他说政府很明白这个问题。
相关句型： become aware that/whe.g. I’m well aware that this is a risky
investment/ how risky this investment is.
我很清楚这项投资要冒多大风险。
in addition to (4.14)
释义：as well (as), besides除……之外，另外
e.g. In addition to giving a general introduction to
computers, the course also provides practical experience.
课程除了一般介绍电脑知识外， 还提供实际操作的机会。
addition: n.增加， 增加物
additional adj.追加的，附加的，另外的
have influence on ( 4.14)
释义：对……有影响
e.g.
Listening to the music had a calming influence on her.
听音乐对她起了一种定心安神的作用。
I wish that she shouldn’t go around that boy, he has
such a bad influence on her.
相关词influential: adj. having great influence典有很大影响
（力）
reveal (4.15)
释义：(1) to show or allow (something previously hidden) to be seen
展现， 线路出
e.g. The curtains opened, to reveal a darkened stage.
(2) to make known ( something previously secret or unknown)
揭示， 揭露， 泄露
e.g. The investigation has revealed some serious faults in this
system.
试题：
Under certain conditions of stress, some people _____qualities
they had never known they possessed.
A. uncover B. expose C. reveal D. show up
the key: C
occur (4.17)
释义：v. rather formal (esp. of unplanned events) to take place,
happen （比较正式）（尤指意外的事）发生
e.g. Many accidents occurred in the home.
The tragedy occurred only minutes after take-off.
occur to: (of an idea ) to come to someone’s mind（主意）
浮现于脑中， 被想到（起）（注：没有被动语态）
e.g. Didn’t it occur to you that he might be late?
The possibility that she might be wrong never occur to her.
hit (4.23)
释义：something, such as a musical or theatrical performance,
which is successful 成功而风行一时的事物（如音乐或戏剧
表演等）
e.g. The record was a big hit and sold a million copies.
这张唱片非常成功， 卖了一百万张。
a Broadway hit百老汇非常成功的演出
相关词语make a hit (with):受…欢迎， 大获成功
in terms of (6.33)
释义：with regard to; from the point view of 至于，关于，从…观点来看
e.g. The book has been well received, but in terms of actual sales/in
sales terms it hasn’t been very successful.
In business terms the project is not really viable, but iit would add
to the prestige of the company.
从生意的角度来看， 该项目并不真正合算，但它会提高公司的信誉。
试题：____ money, she is quite rich. However this does not mean
that she is happy.
A. Concerning B. As to C. In terms of D. In the light of
The key: C. in the light of:按照，根据; as to:（尤用于争论
和作出决定时）有关，关于； concerning:（较正式）关于
extent (8, 42)
Word formation:
ex-向外， tend表示 stretch, stretch out展开。
同根词extension还有扩张，延长。
extensive: adj.广泛的，广阔的，多方面的。
extensiveness: n.大规模，广大。
考点： 常用搭配有：to+a+adj.+extent 到了…的程度
e.g. The affair was carried to a foolish extent.
这事弄到了荒谬的地 步。
To some extent you are right.
He was willing to help us to the full extent of his resources.
prior to (9.63)
释义：adv.（较正式）before在……之前
e.g. All the arrangements should have been
completed prior to our departure.
试题: _____ the invention of the steam
engine, most forms of transport were
horse-drawn.
A. Prior to
C. With reference to
B. In addition to
D. Until
2．Sentence pattern
1) Sb. spend +time (money) on sth.
Both female and male teenagers spend most of their money
on clothes. (2. line 6-7)
2) Prefer (line 65) 有以下常用句型：
prefer somebody /something to somebody /something else;
e.g. I prefer dogs to dogs.
 prefer to do something:
e.g. Many people living in the cities would actually prefer to
live in the country.
 prefer (doing) something;
e.g. Tom prefer travelling by train.
These days I prefer classical music.
3) It is clear that/ wh-…… (6 ,line33-34)
e.g. It is clear (to most people) that the policy of the
government was wrong.
It is not yet clear whether we will be affected by
these changes.
Sentence Appraisal
Another factor emphasizing the market importance of the
youth is that the time when brand loyalties may be formed
that could last well into adulthood.(7, 35-6)
之所以强调青少年对市场的重大作用，另一因素是这一时期内有可能
培养起他们对品牌的忠诚， 而且这种忠诚可以保持到成年以后。
Loyalty 原指对国家， 组织，首领，国王的忠诚，这里指喜欢上某
一种牌子以后就不再换别的牌子。这种正规的词用于这种语境，令语言更加
生动活泼，另有一种悄皮幽默。
文章中另有同样情形的一例： In addition, youths often
have a great deal of authority in store-selection decisions,
which means that stores must attract them with an effective
appeal. (9, 50-2)
此外， 青少年在选择去哪家商店上有很大的权威， 这就意味着商店必
须使尽招数来吸引他们。
Oral Workshop
1.Discussing the following questions in groups:
Who does most of the shopping in your home, your father
or your mother? Can you say something about his/her
shopping behavior?
 Do you have any influence on your parents’ shopping
decisions?
The students can make the following
words as reference:
grocery, grocery store, market , supermarket, peddler
meat, vegetables, bargain, vendor, brand, quality,
expiration date for food, style, taste, price, package,
service, neighborhood shop, modern mall, department
store, receipt, merchandise, refund(退款)， exchange, a
big sale, The least expensive, the limited variety,
McDonalds’ , KFC, The modern flea market, consumer,
legal protection, payment by check or credit card, shop by
mails or phone from catalogues or TV ads, shop by
computer from ads on websites.
2. Debating: Should bargain be prohibited?
--I think bargains are good
For
if they are honest.
--Bargains benefit customers. Why pay 150 RMB when you can
pay 100?
--Marking down the prices promotes sales and competition. That
is good in a market economy.
--Shopping is fun, especially when there is a sale,. Comparing
different prices is wise.
-- People should learn to examine bargains carefully. If people
don’t think before they buy, then it is their fault if they are
cheated.
-- Many factors affect prices ( including supply and demand) so it
is normal to change it again.
Against
--Bargains are rarely fair. They are meant for the
shopkeeper, not for the customer.
--Bargains can cause anger and frustration. What if
you buy something at a particular price and your
friend buys it much cheaper a few days ago?
--Bargains make people waste a lot of time and
money. They spend too much hours shopping and
they think they are saving money when, in fact, they
are spending money.
--Bargains are a form of dishonest marketing. They
trick people.
--Prices should be fixed and fair at all times.
4. Making a complaint: Sample:C= Customer
S= Shop Assistant
S: What can I do for you?
C: I want to return this tape recorder.
S: I’m sorry. What’s wrong with it?
C: I bought it a week ago. I have hardly use it, but it doesn’t work
any more. Here is the receipt.
S: What’s the problem?
C: There are two things wrong with it. One is that it won’t rewind.
The other is that the sound is not clear. It ‘s very noisy.
S: Let me see. No, you are right. It doesn’t work very well. But I’m
afraid I will have to ask manager. Could you please leave your
name and telephone number so that I can contact you later?
C: Yes, this is my business card. But would you please give me a
copy of the receipt I gave you and write down my two complaints?
I would like to have a new tape recorder. I don’t want that one back.
S: I’ll get a copy immediately and I’ll write your complaints on it. I
tell the manger you want a new tape recorder.
C: Thank you.
4. Discussion. There are five consumer rights. See which group can
get all of them.
1) The right to choose: Consumer have the right to make an
intelligent choice among several products and services.
2) The right to information:Consumers have the right to accurate
and complete information about all products in order to make a free
choice.
3) The right to safety: Consumers have the right to expect that
anyone trying to sell them services or products has taken the
consumers’ health and safety into consideration.
4) The right to be heard: Consumers have the right to register
dissatisfaction and have a complaint heard when their interests are
badly served.
5) The right to consumer education:Consumers have the right to
specific information regarding consumers affairs in order to
maximize their power in the marketplace.
5.Matching ( Page 172, Further Development, 2.)
1) All that glitters is not gold. 闪光的并非都是金子。取自莎士比
亚的名剧《威尼斯商人》。
2) The buyers needs a hundred eyes, the seller not one. “买主要长
千只眼， 卖主一只也不用。”取自英国著名诗人乔治.赫伯特的
Jacula Prudentum.
3) He who will not economize will have to agonize.孔子名言。意
思是不勤俭节约， 将来必过苦日子。
4) Never buy what do not want because it is cheap; it will be dear to
you. 美国著名政治家托马斯.杰弗逊名言，大意是“不要因为
贪便宜而买来不需要的东西， 它会让你付出代价。”
5) Beware of little expenses, for a small leak will sink a great ship.
本杰明弗兰克林名言。意思是“小钱也要精心管，因为小缝也
能翻大船。”
6) The cautions never err. 小心总没错。 孔子名言。
Writing:
1. Writing an Effective Complaint Letter:
Dear Mr. Harrison:
May 1, 1998, I purchased a Speedo Vacuum Cleaner Model XYZ from The Floor Store,
212 Main Street, N.J. 1).( A copy of the receipt is enclosed). 2) Unfortunately, I have had
problems with both products and the service I have received.
Specifically, I have the following complaints: 3)
First, the vacuum doesn’t work efficiently to pick up dust or dirt on either bare floors or
carpets. Even after I have gone over the same area several times, the dirt remains. The power
shuts off by itself when the vacuum has been running for several minutes, then comes back on
after 30 to 60 seconds.
Second, When I went back to the Floor Store, I was told that because the vacuum was on
sale, I could not exchange or return it, which I was told when I made the purchase. I was also
treated rudely by the salesman, Robert Rule, and then by the manager, Alfred Adams.
I am requesting that you provide me with new vacuum cleaner, on condition that if this one
proves to unacceptable, I will receive a refund. 4). I also ask that you investigate the business
practices of the First Store, as they are poor representatives of your company.
I can be reached during the day at ( 806) 827-9318 or after six in the evening at (806)4442897. 5) May I hear from you before July 31? 6)
Yours truly,
2. Media and Shopping
Sample 1
Nowadays shopping is closely related to media. When read the
morning newspaper, when you watch TV, or listen to the radio,
you see and hear many advertisements about various products. The
advertisers make every effort to stimulate consumers to purchase. I
like watching ads on television, not only because they provide
information but also because they are often clever or beautiful.
Sometimes I buy a brand only because I have seen it advertised on
television. So I’m like most people. My shopping behavior is
influenced by the media.
To a certain degree, people trust media more than themselves.
They might buy something that does not look perfect, but because
it was advertised in the media, they will buy it. Perhaps people
trust media too much, and just listen to what the ads say.
However, the media help stimulate consumption. Consumers
are informed quickly and they are urged to buy and spend their
Sample 2
I think media such as TV, radio and newspaper affect people’s
shopping behavior greatly. The most common way is through
advertisements. We can see or hear ads everywhere, in the
newspapers, in the street, on the buses or on the radio. We are
usually interested in there ads and often want to buy the products
advertised. This is just what the manufactures hope for. They
spend a lot of money to advertise their products through various
media. The ads can provide you with a lot of information about
various items. So ads are beneficial not only to manufacturers but
also to shoppers.
In modern society, computers have also become a new medium.
People get information about the products on the Internet. This is a
faster, easier and more exact way for both shopping and advertising
than any other way. I think the Internet will play an increasingly
important role in people’s shopping. (153 words)