Transcript - TAM Ireland

Lifestyle survey
Once a year TAM Ireland carry out a lifestyle survey on the
panel.
This allows for deep dives into the behaviours and attitudes of
the TV audience so that they can be targeted more effectively.
The are some top-line results which give a fascinating insight
into the Irish TV viewers:
All figures are based on Total TV viewing National Adults 15+
Consolidated Jan 2015
Pet Ownership
We love our dogs!
Main Shopping Day
If you want to avoid queues – shop on a Monday.
Less than 8% do their grocery shopping online.
75% have broadband in the home
41% have a games console but just 20% have it
connected to the internet
Use the Internet to do the following once a month or more
Those who access the internet claim to do the following activities at least
once a month or more
In the last 7 days here are the type of websites
that the TV audience has visited while online:
As expected Search Engines dominate usage. Social Media sites out- perform News sites .
TV Channels sites rate very highly at almost 18%.
Have an interest in the following – Definitely or tend to Agree
We are a very loyal and price conscious bunch – 75% say they shop around for
bargains and almost 70% try to buy Irish.
And what are our views on TV itself
Definitely/Tend
to agree
I like having many TV channels to choose from
71.10%
TV is a good way to keep me informed
81.70%
I don't always view the programmes I have recorded
I prefer to watch TV programmes when they are on rather
than record them
I find the ads on TV interesting and often talk about them
afterwards
45.60%
59.10%
19.20%
Here’s a few more interesting activities Irish viewers engage in at
least once a month:
Activity
At Least Once a
month
Attend live sporting events
23.70%
Go to the Gym
23.00%
View sporting TV event outside the home
27.30%
DIY in the Home
34.60%
Gardening
59.90%
Visit a Pub or club
48.20%
Eat Out
50.80%
Eat Takeaway
44.50%