Transcript Sponsorship proposal for THE SMALLEST RUGBY CLUB WORLD …

Sponsorship proposal for
The Smallest Rugby Club World Cup
Presented by
Dev Anand
Sponsorship Director
Introduction
~ Tournament aimed at “one team clubs” across the world ~
~ Grass roots rugby participation ~
~ Organised by Racal Decca RFC ~
~ Commercially funded,” not for profit” event ~
~ Aimed at teams who uphold the core values of the sport ~
~ Minimum criteria for clubs wishing to participate ~
~ Supported by the Rugby Football Union (RFU) ~
The Event
SATURDAY 19TH SEPTEMBER 2015
(Opening weekend of RWC 2015)
Option to carry over to Sunday dependant on the number of
teams playing
Tolworth Court
(Kingston University site)
Number of teams: Maximum of 30
Anticipated attendance: 1500 to 2000 per day
Ticket sales to spectators – Adults £3.00, Children free
Full catering and bar services on site
Sponsor merchandising units on site at the event
The Tournament
The Tournament
•
Played under IRB 15 a side rules
•
•
Group games are 10 minutes each way
•
•
Groups of 5 teams
Each team plays 4 group games
Winning teams progress through, quarter,
semi and finals stages.
•
Extra time of 8 minutes played in latter stages if
game drawn in normal time
Fanzone
Central hub of all activity on site during the event
consists of a marquee structure with the following;
Jumbo screens showing RWC 2015 matches - LIVE
Stage area for awards ceremony and presentations.
Also used for music and entertainment throughout
the event.
• Fully Licensed bars with speciality beers and local
beverage selection.
• Selection of quality food stalls serving both local
produce and a selection of ethnic and vegetarian
food options
• Merchandising stalls
•
•
•
Sponsorship Categories
We are looking for sponsorship totalling £50k and have the
following packages available:
Headline Sponsor
Main sponsor – One only
Partner Sponsor
Partnership sponsors – Non competing categories – Maximum
of 4
Supplier Sponsor
Suppliers of goods or services to the event – Maximum of 6
Headline Package
BENEFITS INCLUDE
• Headline Sponsor positioning at the event
•20x Full hospitality places at the event including all food and drink
•50x Entry tickets to the event
•Sponsor representative to present the trophy
•4 x Header board positions in prime locations at the event.
•(Sponsor provides the boards to SRCWC spec)
•Major listing of company name and logo on the event website
(In Association with/ Supported by your company)
•Sponsor mentions at the event
•Exclusivity of product and service at the event.
•1 x merchandising stand at the event
•Sponsor mentions in all PR and Press activity.
•Two full pages of advertising in the event brochure with Headline sponsor
welcome.
•Sponsor photos with the winning team
•Opportunities for company logos on shirts/ Jerseys, Balls etc (Additional fee)
•Complimentary access for the sponsor and their guests to join the after event
Fanzone
Cost of benefits package £15,000 plus vat
Partner Package
BENEFITS INCLUDE
• Partner status and positioning at the event
•10 x Full Hospitality packages to include all food and beverage
•20 x Tickets to the event
•2 x Header board in prime locations at the event
•(Sponsor provides the boards to SRCWC spec)
•Company logos and listings on the website
•Sponsor mentions at the event
•Exclusivity of product or service at the event.
•1 x merchandising stand at the event.
•Sponsor mentions in all PR and Press activity
•One full page of advertising in the event brochure
•Sponsor photos with the winning team.
•(Opportunity for sponsor logos on jerseys, Shirts and balls at an additional
cost).
•Complimentary access for the sponsor and their guests to join the after event
Fanzone
Cost of benefits package £10,000 plus vat
Supplier Sponsor Package
BENEFITS INCLUDE
•Supplier status and positioning at the event.
•5 x Full hospitality packages to include Food and Beverage
•10 x Tickets to the event
•1X Header board at the event in a prime position
•(Sponsor provides the boards to SRCWC spec)
•Company name and logo on the website.
•Exclusivity of product or service at the event.
•1x merchandising stand at the event
•Sponsor mentions in all PR and Press activity.
•1 full page of advertising in the event brochure
•Complimentary access for the sponsor and their guests to join the after event
Fanzone
Cost of benefits package £5,000 plus vat
Benefits of sponsoring
Benefits of sponsoring the Smallest Rugby Club World Cup
• Brand alignment to a new yearly event supported by the RFU
• Opportunity to target an International rugby audience
• The ability to promote “Best of British” products at the event.
• Press and PR exposure through being linked to the event.
• Client entertaining opportunities, together with staff incentive
opportunities in the “Fanzone”
• Merchandising opportunities at the event, together with experiential
brand opportunities.
• Data capture opportunities of all attendees and visitors to the
website and competing clubs.
• CSR initiative through supporting a not for profit” event and
supporting a grass roots initiative
Media Coverage
Rugby World Magazine
February 2015 Issue
Surrey Comet Newspaper
December 2014
Marketing
Website
70,000.00
60,000.00
50,000.00
40,000.00
30,000.00
20,000.00
10,000.00
0.00
Twitter - stats
2,500.00
Hits
2,000.00
Files
1,500.00
Pages
1,000.00
Following
Tweets
Followers
500.00
Visits
0.00
Facebook
Twitter - interactions
12,000.00
10,000.00
8,000.00
6,000.00
4,000.00
2,000.00
0.00
5,000.00
Total weekly reach
Total People Engaged
Total page Likes
4,000.00
Favourites
Retweets
3,000.00
Engagements
2,000.00
1,000.00
0.00
14/10/2014
14/11/2014
14/12/2014
14/01/2015
For more information please contact:
Dev Anand
Sponsorship Director
Smallest Rugby Club World Cup
Mobile 07970 721 000
Email [email protected]
Presented by Racal Decca RFC
RFU affiliated club