Transcript Document

Robert Bleidt
Director, Product Management
and Business Strategy
MP4Net Business
Philips Digital Networks
WEMP 2001 Briefing
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June 20,
2001 – San Jose, California
www.mpeg-4.philips.com
Copyright 2000-2001 by Philips Electronics North America Corporation
Rob’s Questions
• What parts of MPEG-4 will be used soon?
• Is Philips serious about MPEG-4?
• Perspective of any consortia we are
participating in
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www.mpeg-4.philips.com
Copyright 2000-2001 by Philips Electronics North America Corporation
What Parts of MPEG-4 Will Be Used
Soon?
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www.mpeg-4.philips.com
Copyright 2000-2001 by Philips Electronics North America Corporation
Streaming Media Formats
MPEG-1,2
Set-Top Box
TV Station,
Satellite, DVD
Content
Narrowban
d IP
Delivery
Emerging
Broadband
and Mobile IP
Networks:
DSL, Cable
Modem,
GPRS, 3G
TV
Real Video,
Windows Media
Philips
MPEG-4
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Copyright 2000-2001 by Philips Electronics North America Corporation
PC
Mobile Phone
Embedded
Processors
Embedded
Processors
MPEG-4 Myths
“MPEG-4: key enabler or science fiction?”
EE Times, February 19, 2001
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Copyright 2000-2001 by Philips Electronics North America Corporation
MPEG-4 Myth #1
“MPEG-4 is not a standard yet”
ISO has issued version 1 of MPEG-4 as an International Standard.
Compliant implementations are available from several suppliers,
including Philips
Philips
STB
Sun Server
Philips Encoder
Philips
Player
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www.mpeg-4.philips.com
Copyright 2000-2001 by Philips Electronics North America Corporation
MPEG-4 Myth #2
MPEG-4 standard is “not focused on
anything”
ISMA to specify a subset of MPEG-4 for practical streaming
delivery over IP networks. The first version of this specification
will be available mid-year.
ISMA’s Charter:
ISMA is the Internet Streaming Media Alliance founded by Apple,
Promote
a standard
delivering
streaming
MPEG-4 to
over IP
Cisco,
Kasenna,
IBM,for
Philips,
and Sun
Microsystems
through anthe
industry-wide,
non-profit
alliance.
accelerate
market adoption
of open
standards for streaming
Buildmedia
uponover
ratified
MPEG-4
video & audio specifications over
rich
Internet
Protocols.
IETF defined unicast and multicast protocols.
Accelerate demand for MPEG-4 over IP products and services
through the sponsored marketing and user education
programs.
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Copyright 2000-2001 by Philips Electronics North America Corporation
MPEG-4 Myth #3
Object Based Coding: “science fiction”
and “nothing more than a gadget”
Some truth to this myth – General Object
Segmentation (transmitting an arbitrary scene as
separate objects) is still in the future. But let’s look at
two practical applications…
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MPEG-4 Object Coding
Studio
Ordinary TV
Home
Main Program (Newscast)
OTS Graphic (Story
Intro)
TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18 
+
Studio/
Post-production
Composited Image
MPEG-4 Decoder
Station Bug (Sponsor)
MPEG-4
+
TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18 
TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18 
Graphic Overlay (Stock
Ticker)
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Copyright 2000-2001 by Philips Electronics North America Corporation
MPEG-4:
Pay-per-View Application
Buy the Ball !
YOU BOUGHT THE BALL!!!
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Copyright 2000-2001 by Philips Electronics North America Corporation
Adoption Predictions
• Today –
– Simple and Advanced Simple Profile on Broadband PCs
• Next Year
– Secure Content Delivery to Broadband PCs
– BIFS / Core Profile to STBs and GPRS Phones
• 2004:
– Video and Graphics to 3G Phones
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Copyright 2000-2001 by Philips Electronics North America Corporation
Is Philips Serious About MPEG-4?
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www.mpeg-4.philips.com
Copyright 2000-2001 by Philips Electronics North America Corporation
Who is “MP4Net”?
•New business unit formed in
2000 to commercialize
Philips MPEG-4 and related
technologies.
•Currently 140 people, >200
by end of 2001.
Pari
s
Eindhove
n
Sunnyval
e
•Locations:
–Sunnyvale, CA (Management, Marketing,
Manufacturing, Support, Applications Engineering)
–Paris, FR
(Video & Systems Engineering)
–Eindhoven, NL
(Audio Engineering)
–Tel-Aviv, Israel
Hassel
t
(Authoring Engineering)
Tel-Aviv
–Hasselt, Belgium
(Embedded Engineering)
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Copyright 2000-2001 by Philips Electronics North America Corporation
Philips MPEG-4 Efforts
•
•
•
•
•
Philips MPEG Participation – 15 Years
Participation in MPEG-4 – 8 Years
Demonstration of First MPEG-4 streaming demo - Sept 1998
Demonstration of First MPEG-4 Set-top Box – April 2000
Demonstration of MPEG-4 Personalized Advertising with Symah
Vision – April 2000
• Commercial Introduction of WebCine Encoder, Server, Player –
Sept. 2000
• Interoperability Demo on Compaq iPAQ with Packet Video – Sept.
2000
• MPEG-2, MPEG-1 Transcoding Demonstrations – September 2000
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www.mpeg-4.philips.com
Copyright 2000-2001 by Philips Electronics North America Corporation
Philips MPEG-4 Efforts
• Founding Member, Internet Streaming Media Alliance – December
2000
• Demonstration of Secure MPEG-4 with InterTrust – December 2000
• Interoperability Demo with Sun Server – December 2000
• Demonstration of MPEG-4 over commercial GPRS network –
March 2001
• MPEG-4 Decoder Licensed to TriMedia – March 2001
• Demonstration of BIFS VOD Applications on PC and TV – April
2001
• Acquisition of Veon (Tools for Broadband Rich Multimedia) – April
2001
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www.mpeg-4.philips.com
Copyright 2000-2001 by Philips Electronics North America Corporation
Philips MPEG-4 Products
Download a free MPEG-4 Player at
www.mpeg-4.philips.com
Copyright 2000-2001 by Philips Electronics North America Corporation
Philips WebCine MPEG-4 Product Line
• Real-Time Encoder
– Real-time Audio and Video encoding up to SIF/CIF
resolution at 30/25 fps
– Compliance with ISO MPEG-4 standard
• MPEG-4 High Quality Audio Profile L2 (AAC audio and
CELP speech encoding)
• MPEG-4 Video Simple and Advanced Simple profile L3
– Multicast 'live' streaming output
• Streaming Server
– Unicast RTP/RTSP streaming over TCP or UDP
– Reflection of multicast streams into unicast connections
– Supports ISO MPEG-4 hinted files and standard IETF
streaming protocols
– Supports up to 1000 simultaneous connections
• PC Player
– Supports Win9x, WinME, Win2000, WinNT 4.0
– Free Download from www.mpeg-4.philips.com
For more information on
MPEG-4, visit our
website at
www.mpeg4.philips.com
Download a free MPEG-4 Player at
www.mpeg-4.philips.com
Copyright 2000-2001 by Philips Electronics North America Corporation