Transcript Diapositiva 1 - Let Girls Lead

ADVOCACY: HOW & WHY?
www.letgirlslead.org © 2014 Public Health Institute
ADVOCACY: HOW AND WHY?
OBJETIVE
S
To outline the basic questions and
issues involved in advocacy
www.letgirlslead.org
To introduce the basic stages
involved in designing an advocacy
strategy
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ADVOCACY: HOW AND WHY?
What is Advocacy?
1
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Advocacy is a process in
which a series of actions
have the purpose of
drawing a community’s
attention towards a
specific problem and
direct decision makers
to a solution (IPPF)
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ADVOCACY: HOW AND WHY?
What is Advocacy?
2
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Efforts made by organized
citizens to influence the
proposal and
implementation of policies
and programs by means of
pressuring government
authorities and international
entities (WOLA)
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ADVOCACY: HOW AND WHY?
What is not Advocacy?
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It is not only social
mobilization
It is not information,
communication, or
education
It is not public
relations
It is not fundraising
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ADVOCACY: HOW AND WHY?
Questions that Help
Us Define Advocacy
Is the target audience a
decision maker?
Is the main goal a political
change in favor of our
causes?
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ADVOCACY: HOW AND WHY?
What is Advocacy for?
1
For having policies and laws that are more
favorable to the work we do
2
For the government to become more
democratic and transparent
3
To empower the people and encourage
civic engagement
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ADVOCACY: HOW AND WHY?
What are the
requirements
for successful
Advocacy?
Knowledge of
institutional
operation
Information
management
Internal
agreements in
the network
Knowledge of
the political
reality
Human and
financial
resources
Internal
educational
component
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ADVOCACY: HOW AND WHY?
What is good Government?
1
Form of government with the purpose of achieving
sustained economical, social and institutional
development, promoting a healthy balance of state,
civil society, and the private sector… That is to say,
GOOD GOVERNMENT!
2
Government in which law is followed, there is not
corruption, the economic elite is not in control of
politics, etc.
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ADVOCACY: HOW AND WHY?
What about International Advocacy?
1
National governments should adhere to world
agreements on economics, politics, human rights
2
“Moral” mechanisms exist that are not mandatory,
but are useful to pressure governments
3
When “binding” documents are signed and ratified
by governments, in theory, they should become
national law
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ADVOCACY: HOW AND WHY?
Procedure we will follow for planning
Identifying
the problem/s
Developing
Goals
Proposing
Activities
Audience
Analysis
Selfevaluation
Monitoring
and
Evaluation
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ADVOCACY: HOW AND WHY?
Identifying the problem
1
Which law or public policy exists but
experiences partial or nonexistent
implementation?
2
Which law or public policy needs to
be created?
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ADVOCACY: HOW AND WHY?
Exercises in designing an
Advocacy Strategy
Problem Tree
Determining the Expected Advocacy Result
(EAR)
Political Mapping (SWOT Analysis)
Logic Framework (Goals, Objectives,
Indicators and Activities)
Monitoring and Evaluation
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ADVOCACY: HOW AND WHY?
Problem tree
effects
Is there motivation in the group
affected by the problem?
problems
causes
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Is an approach politically and
technically possible?
Can it be done with the available
money and time?
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ADVOCACY: HOW AND WHY?
Expected Advocacy Result
Political
change or
action
Actor or
decision
maker
Features
of the
decision
+
Geographical scope
Time to achieve it
Target population
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ADVOCACY: HOW AND WHY?
Audience Mapping
Neutralize
Great
Interest
Completely
supportive
Completely
against
Monitor
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Involve
Little
Interest
Persuade
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ADVOCACY: HOW AND WHY?
SWOT
Positive features
Negatives features
Internal
analysis
Strengths
Weaknesses
External
analysis
Opportunities
Threats
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ADVOCACY: HOW AND WHY?
Logic Framework
Goals
Indicators (Process
and Outcome)
Means for verification
Assumption / person
In charge / Frequency
General
Objective
(Goal)
Specific
Objectives
(Outcomes)
Main
Actions
(Activities)
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ADVOCACY: HOW AND WHY?
Goals
General
Objective
(Goal)
General Objective (Goal)
Decrease the impact of
HIV Infections ind
adolescent woman in
Chiapas
Specific
Objectives
(Outcomes)
Place the topic of HIV
prevention on the
agendas of organizations
who work for women’s
rights
Main
Actions
(Activities)
Place the topic of HIV
prevention on the
agendas of organizations
who work for women’s
rights
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Indicators (Process
and Outcome)
P: # of people attending
the meetings
O: # of NGOs who add
HIV-related lines of
action to their work
Means for verification
List of people who
attended the meetings
NGOs activity reports
Assumption / person
In charge / Frequency
Hugo, Paco and Luis
Bi-Montly
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ADVOCACY: HOW AND WHY?
When Writing Indicators, We Must
Consider…
We they relevant?
Availability of information
How easy they are to measure
Resources
Interest of donors
Examples: percentage of journalists who attended the human rights
workshop, who have published news on this subject within the two
months following the activity
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ADVOCACY: HOW AND WHY?
Monitoring and Evaluation
1
In advocacy, we evaluate the progress made
towards achieving the Expected Advocacy Result
(EAR)
2
EAR is often not possible within the time frame or
our advocacy strategy
3
If our strategy is part of a larger international
strategy, we can evaluate our contribution to
that strategy
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More to come!
www.letgirlslead.org © 2014
Public Health Institute