The Beginning: The Invitation

•

Don’t Say To Much

•

Invite More Than 1 Person & Anchor

•

Invite People That Will Come

•

Offer To Pick Them Up

•

Meet At A Nearby Place

•

Would Like To Get Their Opinion

•

Make It Important & About Them

Before A Meeting

•

Not Just Email Or Phone Message - Confirm Attendance

•

Be Early For BEST Seats

•

Dress Nicely

•

Introduce Your Guest

•

Get Your Guest Kangen Water™

•

Not So Obvious…Know Your ROLE

At A Meeting

•

Don’t Sit Out Front & Don’t Complain

•

No Pre-Presentation

•

Have Materials For Your Guest

•

Have Sample Water Ready

•

Sit Close To Presentation / Demo Area

•

Not So Obvious – This Is BUSINESS!

During A Meeting

•

MUTE YOUR CELL PHONE!!

•

Pay Attention

•

Don’t Have Conversations

•

Participate (When Asked)

•

Take Notes

•

Hold Questions or Comments!!

During A Meeting

•

Everything Is A “FIRST”

•

Be Attentive To Guests

•

Be Prepared For 30 Second Spotlight

•

Really Listen & Learn

•

Don’t Take Phone Calls

•

Be Polite & Courteous… TO EVERYONE

Vital Tips For A Successful Meeting

• 3 Segments: Company / Demonstration / Business (All of these are equally important!) • Let the Presenter Present (Don’t Interrupt / Add Commentary. Answer questions when asked…this is not an opportunity to show everyone how much YOU know) • Be respectful of new guests and Be Quiet! (Your conversation may be keeping my guest from hearing what they need to hear…take conversations outside!) • Distributors…Commit to a weekly meeting…Listen & Learn…Be attentive during the presentation…During the Demo, stay at the back so new guests can see.

• Have Kangen Water™ Ready When Your Guests Leave

Goal Setting

A famous YALE study found that only 3% of the graduating seniors actually wrote down their goals. Twenty years later a study on this same group revealed that the 3% of the seniors who wrote down their goals accomplished greater success in their careers and personal lives than the rest of their classmates. In spite of this study and countless others, it is estimated that only 3% of the population in the U.S. have written goals!

Goal Setting

“Give me a stockboy with a goal and I’ll give history you someone who will make – but give me someone without a goal and I’ll give you a stockboy!” J.C. Penny

Goal Setting

The hardest thing in life for people to do is to set proper goals. However, herein lies the success of building wealth.

Setting Goals will give you: a) Perseverance b) Ability to overcome temporary defeat c) The persistence you need to reach definite purposes

You MUST understand your WHY!

Goal Setting

Your GOAL is what determines your ACTION … Once You Set Your Goal: a) What do YOU have to do each day?

b) What do YOU have to do to help your team?

c) How much water … how many demos… how many meetings … how many trainings… how many brochures & videos...

Your GOAL dictates what you have to do!

Actions Behind Your Goals

It’s like a mathematical equation… Daily Actions = Giving out water, going to presentations, giving demos, handing out information, sending emails, making calls, etc… Team Support = Providing help, answering questions, giving advice, being available, etc… Daily Actions + Team Support = Achieving Goals

Goal Setting Trade Secrets

•

Determine what you want most from life

•

Write it down

•

Embrace the thought that “You Can Do It Right Now!”

•

Read them at least every morning & before bedtime

•

Visualize & Emotionally feel Results of Attainment

•

Let it flow into your subconscious mind

•

Do this daily until you realize the fulfillment of Goals

Goal Setting Trade Secrets

•

Visualize yourself getting “Debt Free”

•

Visualize yourself selecting profitable Investments

•

Acknowledge that you have the patience perseverance to accomplish your financial goals &

•

Acknowledge that you enjoy finding new ways to acquire wealth

Goal Setting Visualize yourself doing the following things:

•

Reading books & acquiring knowledge

•

Making new friends…Having the “Right” people help & influence you

•

Helping others and doing more than expected

•

Provide service to others for which you’re not paid

•

Finding untapped resources that build wealth

Goal Setting Trade Secrets

•

“A burning desire is the starting point of all achievement”

•

“Goals committed to action” is the process that will help thousands achieve financial freedom

•

Establishing goals that place faith & belief in yourself works miracles in the subconscious mind

•

Must list your affirmations, goals & target date

•

Every thought you conceive affects the subconscious Good or Bad – Positive or Negative

Goal Setting Trade Secrets

•

A person’s place in Life is determined by one’s thinking

•

People without goals often quit just before achieving success

•

Everything you encounter can be developed into a learning experience for your benefit

•

A sense of definite purpose helps eliminate fear, doubt and failure

Goal Setting The Time To Set Your 2009 Goals Is NOW!!

•

Set your 2009 goals TODAY…WRITE THEM DOWN!!

•

Figure out what you will need to do each day, each week & each month in 2009 to meet them

•

Use the rest of December to create a solid foundation for 2009 & give yourself a head start

•

Commit to the daily actions needed to meet or exceed your goals

•

Make sure your entire team is doing the same

Goal Setting Summary

•

Know what you want…Specifically!

•

Set Long Range – Short Range – Daily Goals

•

Have a Step-by-Step written plan

•

Don’t confuse activity with accomplishment

•

Be able to re-adjust goals

•

Be able to visualize “The Reaching”

•

Constantly set new goals

Start Setting Your Goals Now To Make 2009 Your Greatest Year!

Enagic Flagship Product: SD501 Endorsed by the Japanese Association of Preventative Medicine For Adult Disease An Association Made Up Of Over 6,500 Top Japanese Physicians & Surgeons

Enagic LeveLuk SD501

•

Enagic works in ALL water conditions

–

Enagic warranty not voided if used in hard water areas.

–

Enagic machines proven to work exceptionally with all water types.

•

7 Large Platinum coated / Titanium plates

–

Medical Grade Platinum is $2000 an ounce**

–

Titanium is $1500 per pound ** Medical Grade Platinum is based on the purity of the metal. For example, 24k gold has more “pure gold” than 10k and 24k gold is much more expensive.

SD501 Self-Cleaning & Maintenance Features

•

Self-cleaning feature every 15 min.

•

Self-cleans after every strong acid run.

•

Manual cleaning cartridge

–

Only Enagic offers this feature

–

Environmentally friendly

•

SD501 plates can be disassembled for cleaning

–

Very inexpensive

–

Competition are throwaways

Enagic Electrodes

Titanium with Platinum plating

–

Titanium is $1500 per pound.

– – – – – –

Medical Grade Platinum is - $2000 oz. Individually cut and plated.

4.75” x 7” = 66.5 sq. in. surface area 66.5 x 7 pl. = 465.5 sq in. surface area As much as 400% greater surface area Enagic runs 230 watts of power to plates

Remember: Surface area & amount of electric charge are two of the most important aspects in the creation of Alkaline Water.

SD501 Saline Solution Difference

•

Only used when making 2.5 / 11.5 pH water… 1 tank = 8 gallons

•

These waters are not intended for consumption

•

The saline solution injected into the electrolysis chamber conducts electricity better, thus creating a stronger charge

•

This feature makes the creation of 2.5 / 11.5 pH water possible

•

Without this feature, you cannot make water of this grade

Additional Enagic Products

Enagic: The Ionizing Experts…It’s ALL They Do!

•

Enagic manufactures a full line of 5 Ionizers plus a bath / shower spa device.

– – – – – –

Super 501 – food industry, large scale use.

SD 501 – designed from Super 501, 7 large plates DX ll – same basic design as 501, only 5 large plates Jr. ll – economy machine, 3 large plates SunUS – 3 small plates, travel / portable machine.

Anespa – creates a spa like experience with chlorine free, ionized, mineral water.

Enagic Parts & Assembly

•

All parts made in house to exacting specifications and quality.

•

All devices assembled by hand by one individual craftsman.

•

Packing for devices is made in house to insure maximum protection.

•

Titanium plates are pre-cut & dipped in a platinum solution for superior performance and lifespan.

SD501 – DX II – JR II

•

Makes 7 grades of Ionized water

– – – – – – –

11.5 pH 9.5 pH 9.0 pH 8.5 pH 7.0 pH 5.5 pH 2.5 pH Strong Kangen Water / Cleaning Kangen Drinking Water Kangen Drinking Water Kangen Drinking Water Neutral / Clean Drinking Water Mild Acidic Beauty Water Strong Acidic Water / Sterilizing

Enagic Product Manufacturing

•

Manufactured in Osaka, Japan

•

Manufacturing plant licensed by Osaka Prefecture to build medical grade devices.

•

All products covered by Med. License

•

Products licensed by Japanese Dept of Welfare and Labor for sale as medical devices

•

Can be prescribed by doctors.

Medical License #1

Medical Device Manufacturing License by Osaka Prefecture.

License Number: 27BZ006010

Medical License #2

Certificate of Medical Device Marketing Authorization by Ministry of Health, Labour & Welfare, Government of Japan.

License Number: 27B2X00070

Enagic – Product Quality

•

Only “Certified” Enagic products can be financed in Canada by MediCard (Canada’s Socialized Medical Program).

•

NO other ionizer is Certified.

•

NO other ionizer can be financed by MediCard.

•

The ONLY ionizer that has proven it can stand up to the extreme hard water conditions in Canada.

•

www.medicard.com

Making The Competition

GREEN

With Envy

Why Enagic was honored… Enagic’s acidic water reduces the use of detergents and prevents the contamination of rivers.

Enagic’s drinking water reduces the number of P.E.T. (Polyethylene terephthalate) plastic bottles , which is a source of environmental contamination.

Availability of Enagic’s acidic & drinking water on a constant basis promotes a hygienic & healthy lifestyle.

Drinking Enagic’s water enhances good health & prevents lifestyle-related and other diseases, which significantly reduces medical costs.

SD501 Going & Staying

GREEN

• • • •

Enagic has been focused on being GREEN , even before it was the PC thing to do.

Enagic presented with the 2004 International Earth Environmental University – “Environmental Grand Prize for Outstanding Achievement in Environmental Sciences” An award granted to corporation & organizations that have made “outstanding contributions in the areas of natural conservation and eco business.” During the next decade we will see a huge increase in the importance of how GREENEST GREEN a company is and how environmentally friendly their products are…Enagic is the in the entire industry and the products support a GREEN way of life!

Unraveling The Competition

Enagic USA Products

Comparative Analysis

The “Competition” Comparison

•

They are forced to compare with the SD 501 because this is our top selling model.

•

This forces them to compete and compare to a product that is out of their league.

•

MLI vs. mli – Major League Ionizer vs. minor league ionizers.

•

Hence – (all) Myths vs. (no) Facts

There Are Cheaper Ionizers In The Market

But what does “cheap” have to do with health???

Only $149!!! But… …Can You Really Compare These?

Consumers Need To Be Educated

I searched the Internet and found this other product called an “Ionizer”…

they

say it is the same thing as yours …and it costs less …Yeah, I Win!

This happens because people do not understand the

differences

between the products in the market, or because they have

fallen victim

to a marketing gimmick that says somehow “Cheaper” now means “Better” “Equal” or

“Any product can be produced for less money…simply cut corners!”

Are They REALLY The Same Thing????

Understanding pricing differences:



Development & Design



Research & Engineering



Manufacturing & Materials



Components & Craftsmanship



Product Life Expectancy



Warranty & Service



Quality & Dependability

KIA MERCEDES These cars look similar… …why is there a price difference?

“Don’t worry about what others “Think”…Rely on what you “Know”!

Other Ionizer Brands

•

Hitachi, Panasonic

–

Not serious health devices

– –

Mass produced – cheaply made Very inexpensive – not an issue as “Competition”

•

Emco Manufacturing – Korea (Private Labeling)

– – – – –

Jupiter IonWays LifeIonizer – parts? Bion-Tech Tyent USA – Tyent Korea reseller Etc, etc, etc… (12 different brands…same manufacturer!)

True Competition? The SD501 Has NONE!

• • • • •

Other machines and/or parts are third party built.

LifeIonizer, IonWays are not OEM.

Tyent USA is a reseller for Tyent Korea Not designed to make 2.5 pH or 11.5 pH

–

pH must be below 2.6 to be effective! Not 3.0!

–

11.5 pH is 50k more alkaline than 7! 11.0 pH is 10k!

They are comparable to each other, maybe the JRII or SunUS.

•

NOT comparable to the DXII or SD 501

SD501

•

Plates have surface area over 400% larger than competitors plates

–

Dipped, not sprayed, for longer wear & better coverage.

•

SD501 uses 230 watts of electricity

–

Competitors use 80-90 watts. Heat shut off sensor.

–

This is omitted from all competitive information!

•

More complete and stable ‘medical grade’ ionized water. Lasts longer – more effective!

JR II – THIS Is “Their” Competition…But Still Better

•

Similar in size to DX ll. (not color)

•

Has enhancer tank like it’s big brothers.

•

Economy model with 3 Lg. plates

•

Makes 11.5 and 2.5 pH waters

•

3 Year Full Warranty

•

Don’t lose a sale to a price buyer.

SunUS – THIS Is Really “Their” Competition

•

Economy Travel Model – smaller unit

•

Same hi-quality filtration system as SD501

•

Makes 5 different ORP / pH waters 5.5 pH, 7.0 pH, 8.5 pH, 9.0 pH, 9.5 pH

•

3 small plates

Other Brands – Jupiter

•

Jupiter

–

Made by Emco Tech

– – – – – – –

New mesh technology??

Small plates 80-90 watts of power 3-5 year lmtd. warranty NOT UL Listed Kitchen appliance 50% or more payout for distributors / inventory required

Other Brands – IonWays

•

IonWays

– – – –

Made by Emco – Jupiter twin Real MLM Company – binary Sells by omission of facts Says their machine does everything Enagic does for ½ the price

– – –

Does it make 2.5 pH- NO Does it make 11.5 pH – NO Omits 230 watt power difference

Other Brands – LifeIonizer “Breakthrough Tech”

•

Life is using a patented "Triple Chamber System" on their new machine.

•

Water passes across the same plates 3 times… 1 chamber + 3 passes = hi-tech?????

•

Rapid deterioration, shorter life

•

Shortcut, not a new or better idea.

Emco / Jupiter / IonWays / LifeIonizer

•

Plates are Titanium / Platinum

•

Platinum is sprayed on (Thinnest)

•

Plate Size: 2.75 x 4.75 = 131 sq. in. max

•

80-90 watts of power

•

Overheating is an issue / has overheat auto shutoff – sold as a benefit?

Potential Health Issues With “Mesh” Plates

•

Small plates with Platinum sprayed.

•

Electrolysis causes corrosion.

•

Platinum is beneficial, while Titanium is toxic in an unnatural / processed form.

•

Emco plates are open on ends, Titanium is exposed from day one.

•

Mesh is stamped after plating causing irregular platinum thickness and wear.

•

Enagic considers this a potentially serious problem, a cost cutting feature, not beneficial.

Longevity

•

Mesh plates are inherently of poor quality from Platinum standpoint.

•

Mesh plates have exposed titanium

•

Overheating causes faster wear

•

Flow is nearly one-half of Enagic

•

When does their machine fail?

Other Brands

•

Very negative / aggressive

•

Do not educate people

•

Unprofessional – attack / ridicule / mislead

•

Create fear, misrepresent

•

Create phony ‘comparison’ websites

•

These machines cost $150-$200 to make

•

Their markup is roughly 8 to 10 or more times

•

All sold through individual resellers

Other Brands

•

No presentations / demonstrations

•

No way to sample / try before you buy

•

Predatory selling on Internet / “Virtual” locations

•

Omission, misinformation & incomplete / biased comparisons

•

Warranty support difficult through resellers

•

Few testimonials - few results

•

False information

Enagic – REAL 5 Year Warranty

•

Enagic offers 5 Year Full Warranty

•

Covers all areas of country

•

Covers all parts

•

Covers all flow rates

•

SD501 can be repaired and rebuilt

•

Service centers in 4 U.S. cities & around the world, with warranty supported directly by the company

LifeIonizer Warranty

•

“5 Year Warranty” read the fine print… …“LIFE Ionizers latest high technology systems are so well-built that we confidently offer a full five year warranty – 3 years parts & labor and 2 years additional labor.” ???

•

Does not cover “hard water” damage, which means 99% of municipal water systems throughout the U.S.A.

•

Does not cover use over 2.5 gal/day, which means you better not want to share your water!

•

The fine print always tells the truth.

Direct Sales: An Essential Marketing Model

•

Enagic – educating friends, family, associates.

•

Share, educate, help with health.

•

Offer opportunity to share and help with mission to create healthy world.

•

Tens of thousands of testimonials.

•

Results oriented.

•

They sell machines…We give away water!

Attacks On The Enagic Marketing Model

•

Direct Sales Model is the most effective method for this product to reach the marketplace.

•

Straight from the Manufacturer to the Consumer.

•

Most consumers do not understand the sales / marketing / advertising mark-up portion of retail product pricing.

•

“Competition” preys on & prays for this lack of understanding by the consumer.

•

Marketing dollars are “redirected” from costly traditional marketing & advertising campaigns (print, television, paid endorsements, etc.) and are infused into a direct sales commissions and override system based on actual sales.

Attacks On The Enagic Marketing Model

• • • • • • •

ALL others use Enagic as benchmark Comparing price instead of quality Misleading consumers to believe price is inflated Compensation Plan? 35% - 65% Mark-ups are identical.

At $3980, same markup percentage.

The argument is invalid / uneducated.

Dr. David Carpenter’s Comments

•

Has personally spent nearly $30k comparing ionizers

•

Few if any results from competitors units

•

Discovered Enagic in 2006

•

Immediate & long-lasting results

Additional Comparative Resources

•

Dr. Peggy Parker’s comprehensive research report…

Comparison To The Competition

www.kangenwtr.com

•

Kangen1 in depth research report… Coming Back Down To Earth, The Truth About Jupiter www.kangen1info.com

•

Water Truth Video Series www.thewatertruth.com

•

Kangen1 in depth research report… The Facts of Life, Uncovering The Truth About Life Ionizer www.kangen1info.com

Enagic Distributors

• • • • • • • • •

Enagic IS the benchmark in quality.

Factory direct customer & distributor.

You offer a licensed, certified, UL listed device.

34 years in AWG business.

Experienced management team.

Numerous certificates, awards & recognition.

Products manufactured to highest standards.

Proven results.

Incredible customer satisfaction.

In Short…You Represent The BEST In The World!

Belief Structure

Belief Structure…Conquer The “F” Word

Aerodynamically Speaking

Never, Never, Never Give Up!!

Coach John Wooden & his many trophies.

Pyramid Of Success

A Final Thought… Spread Your Wings…And Soar With The Eagles!

Riding the Wave

The Realities of Being In the Front of a Massive Consumer Trend

Knowing the Realities can mean the difference between… …an Incredible Ride!

…a Wipeout!

There are 4 Parts to Successfully

Riding the Wave…

1.

Understanding… 2.

Identifying… 3.

Positioning… 4.

Riding…

Understanding…

The Nature of a New Wave



Uncharted Water



Necessary Commitment



Unwavering Belief



Potential Reward

The Nature of a New Wave…

     

The Uncharted Water It Is Not Perfect There Will Be “Growing Pains” Some People May Not Be Ready Product & Concept is Not “Branded” Will Take Effort YOU Are the Advertisement

The Nature of a New Wave…

     

The Necessary Commitment You MUST Be Truly Committed YOUR Success is YOUR Responsibility Create a Game Plan A Positive “Will Do” Attitude Set Goals & Take Action Failure IS NOT an Option

The Nature of a New Wave…

    

The Unwavering Belief You MUST Truly Believe in the Product You MUST Truly Believe in the Company You MUST Truly Believe in the Business You MUST Truly Believe in the Mission You MUST Truly Believe in Yourself

The Nature of a New Wave…

     

The Potential Product Potential Product Growth Potential Marketplace Potential Industry Potential Potential Financial Reward Personal Growth Potential

Identifying…

The Signs of a Wave



The Need



The Benefits



The Marketplace Conditions



The Consumer Acceptance

The Signs of a New Wave…

The Need



Is the Need “Real” or “Hype” (Manufactured)?



Has the Marketplace Created the Need?



Will Consumers Recognize the Need?



Does the Product have a Proven Track Record?



Does the Product have MASS Market Appeal?

The Signs of a New Wave…

The Benefits



Are the Benefits Obvious?



Are the Benefits Personal?



Are the Benefits Financial?



Can the Benefits be Experienced for FREE?



Do the Benefits Justify the Cost?

The Signs of a New Wave …

The Marketplace Conditions



Is the Marketplace Ready?



Will There be a Demand for the Product?



Is There Serious Competition?



Is There Market Saturation?



Is the Domestic Marketplace Wide Open?



Is There Opportunity in the Global Marketplace?

The Signs of a New Wave…

The Consumer Acceptance



Do Consumers Have to Make Drastic Changes?



Do Most Consumers Need the Product?



Can Most Consumers Understand the Product?



Will Most Consumers Benefit from the Product?



Are the “Boomers” Part of the Main Consumers?

Positioning…

Paddling for Position



The Visionaries



The Forward Thinkers



The Dissatisfied Worker



The Exceptional Entrepreneur

Paddling for Position …

The Visionaries



A “Bill Gates” Type Mentality



Out-of-the-Box Thinkers



Can See the Mighty Oak in the Acorn



Believe NO Risk, NO Reward



Objective Viewpoint



Optimistic Attitude

Paddling for Position…

The Forward Thinkers



Have Achieved Success Through Forward Thinking



Base Foresight on Hindsight



Recognize the “Signs” of Opportunity



Understand Where Today’s Steps Will Lead



Will Act On Possibility

Paddling for Position…

The Dissatisfied Worker



Sick of a J.O.B.



Displaced or Laid Off



Boss is Satan



Tired of Commuting



Want More Out of Life



Future Is Bleak



More Month at the End of the Money

Paddling for Position…

The Exceptional Entrepreneur



Risk Taker



Always Looking for Opportunity



Goal Oriented



Money Motivated



Successful Business Experience



Self-Reliant Achiever

Riding…

Harnessing the Power of the Wave



In It To Win It



Constant Action



Sharing with Others



Dedication

Harnessing the Power of the Wave…

In It To Win It



This IS a REAL Business



Minimum 2-Year Commitment



Lead By Example



Make Long-Term Goals



Quitting IS NOT an Option



Quitting IS NEVER an Option!

Harnessing the Power of the Wave…

The Constant Action



Must Be Active



Activity vs. Productivity



Follow a Game Plan (DMO)



Work the Program



Increase Your Knowledge



Support Your Team

Harnessing the Power of the Wave…

The Sharing with Others



Share the Water



Share the Benefits



Share Your Enthusiasm



Share Your Experience



Share the Opportunity

Harnessing the Power of the Wave…

The Dedication



Make A Commitment



Work Towards Your Goals



Stay On Track



Work the Program Consistently



Stay Focused



Don’t Let Life’s Distractions Distract YOU!

Riding the Wave: Time vs. Money …

6 Months 12 Months 18 Months 24 Months

Master the 4 Parts of Riding the Wave

…