Transcript Slide 1
DEFENDING A GENERATION
o Prior to the civil war, tobacco products were mainly in the form of cigar, pipe smoke and snuff. o Early cigarettes were hand rolled, mainly by women, and sold locally.
o During WW1, the tobacco industry began shipping cigarettes with soldier’s daily rations.
o By the end of the war, an entire generation of young men had become smokers.
o For years, smoking for women was taboo.
o During this time, the tobacco industry identified cigarettes as “ torches of liberty ”
o In 1994, the heads of the major tobacco companies in the United States were asked to come to Congress and testify about their product.
DO YOU THINK THEY’RE LYING?
o Following dramatic testimony from tobacco industry executives, several thousands of pages of secret documents showing the tobacco industry knew nicotine was addictive and smoking caused cancer were anonymously sent to Stanton Glanz, Professor of Medicine at UCSF.
(documents can be viewed at www.library.ucsf.edu/tobacco) Florida Tobacco Settlement FL vs. PM, B&W, RJR, Lorillard, and UST o On August 1997, Florida won 13.1 billion (estimated) over 25 years o Self service displays / vending machines restricted o Eliminated billboards and transit ads o Established two year, $200 million pilot program to reduce teen smoking
STUDENTS WORKING AGAINST TOBACCO
o SWAT was created at the Governor’s Teen Tobacco Summit where 600 middle and high school youth met to spread the truth message. WHAT CAN YOU DO IN SWAT?
o SWAT is a Florida-based, youth led, grassroots advocacy group working toward creating a tobacco-free generation.
Gandhi once said, o SWAT empowers youth to engage other youth with truth and encourages them to take action and expose the truth about BIG TOBACCO.
“You must be the change you wish to see in the world.” Go to www.gen-swat .com
Click on “members only”
SPORT FIGURES
RELIGIOUS FIGURES
TOBACCO PREVENTION BY THE INDUSTRY
ANIMAL TESTING
CURRENT ADVERTISING
TOBACCO MARKETING WORKS!
HOLLYWOOD & CIGARETTES
Sweet Temptations is the latest & most shocking attempt to addict youth If there’s no T.V. or Radio Ads No Cartoons No Billboards What else do the young like?
FLAVORED SMOKELESS TOBACCO o Cherry o Wintergreen o Berry Blend o Apple Blend o Vanilla Blend o Peach Blend o New Citrus Blend – 2007 Arrival
Marie Claire (8/03, 8/04) Time (6/28/04) Vanity Fair (8/04) Sporting News (7/12/04) Rolling Stone (7/8/04) Entertainment Weekly (7/30/04) Vogue (8/04) Glamour (8/04) Elle (8/04) Sports Illustrated (6/28/04, 7/26/04)
Why use candy flavors?
o Candy-flavored tobacco mask the initial harsh reactions when using tobacco products.
o Advertising used to market these products downplay their potential for addiction and mislead users, often the young and novice, into believing they are experimenting with a less harmful tobacco product.
Young Smokers* Use of Camel, Kool, or Salem Flavored Cigarettes During the Previous 30 Days, by Age – United States, 2004 20 18 16 14 12 10 8 6 4 2 0 Overall 16-17 18-19 20-21 22-23 24-25 Camel Kool Salem
Source: National Youth Smoking Cessation 12-Month Follow-up Survey * Ages 16-25 years old; n = 1,603
o Toxic ingredients in cigarette smoke travel throughout the body, causing damage in several ways.
o Some of the things you breathe in secondhand smoke, together with their common uses include: - Nicotine - Acetone - Ammonia - Arsenic - Carbon Monoxide - DDT - Lead - Polonium 210 Addictive drug in tobacco Nail Polish remover Floor & toilet cleaner Rat Poison Auto Exhaust Insecticide Fishing Sinkers Radioactive compound