Transcript Digital brochures have significant benefits

Anything
Anything
is
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possible
possible
when
when
you
you
synchronise
synchronise
two
two
great
great
technologies……
technologies……
Anything
possible
when
you
synchronise
two
great
technologies……
mmm.
WWW.
www.mmmdot.com
Did you know?
•Over 70% of mobile users send text messages daily
•72 Million messages are sent in the UK every day
•Over 30 billion messages will be sent this year
•Your customers are using text on a daily basis
•Where offered, text is now the preferred response method to off-thepage and on-air advertising
•And do you think?
•Its too expensive to set-up and operate
•Its restricted to 160 characters
•Text won’t work for my type of business
•It’s a premium rate service isn’t it?
•Haven’t got the resources, or don’t know where to go
15 years ago – how many people had mobile phones or home computers?
10 years ago – how many businesses had websites or sent emails?
5 years ago – how many people had broadband or sent text messages?
Welcome to the Digital Marketing Era!
Now your customers can request your
information anytime, anyplace using their
favourite communication tool…
…you get an automated 24/7 lead
generation facility instantly distributing your
marketing material and capturing precious
contact data, regardless of where you
advertise…
•Directories
•Newspapers
•Television
•Leaflets
•Newsletters
•Radio
•Magazines
•Leaflet drops
•Cinema
And, overcome your advertising issues…
•Size of advert
•Length of airtime
•Support Material
•Cost of space
•Volume of content
•Spend V return
•Cost of production
•Cost effectiveness
•Trading hours
Simply amend your advertisement content and restructure
your marketing budget to maximise effectiveness.
Don’t spend more…spend more effectively!
Text2Email…a fully automated solution…
•24/7 365 days a year instant delivery of your company marketing material
•Unlimited in respect of content…including audio, video and web link
•Gather customer details and create a customer and prospect database
•Outsourced service, requires no special skills or extra resources
Your customers are already using text in high volumes
everyday…
•Now you can use text to drive new enquiries
•Delivering responses immediately!
Whatever your ideal enquiry …
•For further details of…
•To join our mailing list…
•To receive a price list…
•To arrange a free quote…
•To register for this event…
•For an application form…
•To order a catalogue…
•For details of latest offers…
Just insert a tag line into your advert!
For further details just text
Mmm (space) your email address to 62299
(text is charged at standard network rate)
Q. How long would it take your
customers to reply to your advert
and request further information?
A. Less than 3 minutes
Q. How quickly would that information
be with them?
A. Less than 30 seconds
Q. How quickly are you able to see and
track the consumers data.
A. Immediately!
And of course do not forget…
you capture their email address
And
mobile telephone number
…for any future campaigns
‘Text mmm(space)your email
to
62299’
Digital Marketing…the new era!
Digital Publishing
For everything in Print there are Digital Alternatives
•
Virtual replicas of your printed items as Digital Editions that can
bring you Massive Cost Savings with No Print or Postage costs,
Increased and Unlimited Distribution, Instant Delivery, Interaction
and Multimedia and most importantly the familiar look of turning
pages so users can flip and browse easily just like they do with
your print versions.
•
But the advantages don’t stop there, with a Virtual document you
can easily add latest updates with new pages, bring links to
websites and email contacts live, create click and buy from
product images, create an atmosphere with music and sound
effects and bring the page to life with flash and video clips.
•
With our Digital Alternatives everyone can benefit without the
inconvenient and frustrating need to download special software
to their computer, both PC and MAC recipients are able to view
and bookmark pages, add notes, print single or multiple pages
out, zoom in and around, quickly click through to chosen page
from the contents page and most importantly keyword search
the digital edition to find what they want to read (or buy !).
•
In short Virtual documents have all the friendliness of print but
with the power of the Digital World. Whether online or CD/DVD
Virtual documents are the way we all want to view the future.
Digital Media has significant benefits to both you and your
Customers:
Delivered Via:
Does your company distribute;
*Email
Company brochures
Product brochures
Catalogues
Newsletters
Manuals
Directories
Company accounts / Annual reports
Product / Technical information
Prospectus
Teaching information
Travel information
What’s on guides / Restaurant guides
Event information / Event brochures
Application forms / registration forms
As well as ANY other printed material?
*Downloaded from WWW.
*Presentations
*CD’s
Benefits
*Professional image
*Unlimited usage
*Simple Page changes
*Reporting software
*Cost effective
(while reducing our reliance on environmental resources)
Digital Magazines have significant benefits to both you and your Customers
(while reducing our reliance on environmental resources)
Vmagazines are Virtual copies of your printed magazine, an exact copy of the print version
but with added enhancements and revenue opportunities.
Vmagazines can be subscribed for and distributed directly from the publisher's own
website or hosted by Digital Alternatives. They can be viewed 24/7, 365 days worldwide at
a much lower cost and potentially higher profitability than print. and they provide an
excellent stand alone or complimentary edition with either paid for content or free copies.
Vmagazines allows for the data to be protected using DRM and publishers have the option
to disable print, save, and send functions if required.
Vmagazines built in features include the ability to search, find and bookmark or add a note
on pages, click on contents links to view any particular section. You can browse in a
familiar way with virtual page turning and use instant click through links to further
information and advertiser websites.
Vmagazines can be saved to computer (PC or Mac) for continual offline viewing by the
purchaser complete with DRM settings.
Vmagazines have a VTracker facility to monitor valuable statistics of behaviour such as
number of views, repeat reading, advertiser link clicks and source of viewing.
Digital Brochures have significant benefits to both you and your Customers
How many times have you requested information by
phone or post and had to wait days to receive your
information?
With digital products, any material can be received
while the customer is still on the phone. Initiating
real-time selling opportunities!
(while reducing our reliance on environmental resources)
Vbrochures are Virtual copies of your printed material whatever it might be, brochures,
sales leaflets, media packs, reports, prospectus etc.
Vbrochures let the recipient read in the same familiar way by turning pages and
browsing as you would in the printed original. It keeps the same look and feel and to
see the detail, there is an easy to use zoom facility.
Vbrochures provide you with unlimited distribution via email and instant viewing from
websites. You can speed up the delivery and reach more potential customers without
increasing costs, 365 days a year. You can have multiple language versions without
the hazard of print over runs and obsolete stock.
Vbrochures allow recipients to make notes on any page, bookmark, click on contents
links to immediately view sections or use the search facility, send to a friend, print or
save to computer (PC or Mac) for continual offline viewing.
Vbrochures' built-in VTracker facility enables you to monitor valuable statistics of
reader behavior such as number of views, repeat reading, links, and source of viewing.
Vbrochures are kind to the environment with no paper, print or postage required.
Digital Catalogues have significant benefits to both you and your Customers
With full e-commerce compatibility products can be browsed
offline, added to a shopping basket and ordered when the
consumer next goes online.
Replicating your printed catalogue, keeps familiarity with
consumers browsing.
Easier to navigate than web based catalogues.
All digital material can be saved onto the hard disk as a book to
be viewed at a later time
View Instantly
Low Cost
No Print or Postage
Unlimited Distribution
Quick Production
Easy to Use
Track Reader Behavior
(while reducing our reliance on environmental resources)
Vcatalogues are virtual copies of your shopping or B2B catalogue. They enables the
user to find exactly the same item on exactly the same page. They keep the same
look and feel and by using the zoom facility the detail can be read easily.
Vcatalogues have built in features for the user including the ability to search and
find products instantly, browse and buy in the familiar way with virtual page
turning and click through links on any page or image straight to your website or
ecommerce shop.
Vcatalogues have unlimited distribution via email and with instant viewing from
websites you can speed up the delivery and reach more potential customers
without increasing costs, 365 days a year. If required you can have multiple dealer
branded versions without creating print over runs and obsolete stock.
Vcatalogues allow recipients to make notes on any page, bookmark, click on
contents links to immediately view sections or use the search facility, send to a
friend, print or save to computer (PC or Mac) for continual offline viewing.
Vcatalogues built-in VTracker facility enables you to monitor valuable statistics of
usage such as number of views, repeat reading, link and note usage and source of
viewing.
Vcatalogues are kind to the environment with no paper, print or postage required.
Digital Vouchers / Coupons / Tickets
and Incentive programmes
have significant benefits to
both you and your Customers
With the full tracking/reporting facilities full
data analysis can be obtained.
Run money off / discount opportunities,
competitions for you and your partners, have
these offers sponsored and allow the digital
product to be self-funding.
With the built in software Vouchers /
coupons / tickets can be downloaded but are
only allowed to be printed off the once.
2-for-1 vouchers
Money off Vouchers
Tickets
Incentive programmes
With full digital interaction user information
can be inputted.
E.g. ‘for a test drive please complete form
and click enter..’
(while reducing our reliance on environmental resources)
Total Number of Views
Number of Repeat Views
Source URL of Viewing
Country and Computer Information
Time Spent Viewing
Links (Advertisers) Viewed
Unlike printed material or other downloaded e-books, NXTbook technology
enables you to closely monitor viewing patterns and its impact on your end users.
VTracker provides information on up to 30 different ways your digital content has
been viewed over a given period, and provides this information as data, graphs or
can be downloaded as an excel spreadsheet.
You can then use this valuable information to generate additional revenue from
advertisers, and of course quantify the cost savings mage from your investment
into digital editions over traditional print costs.
Digital Programmes
The reporting structure
http://reports.nxtbook.com/fx/tracking/index.php
Logging in
As an added bonus, as soon as you purchase the Digital Brochure product you
receive this very extensive reporting/marketing companion.
Multiple Brochures
Navigation
Reports – Spread Sheets
Reports - Graphs
Reports – Hits & Clicks
Events
Entry & Exit
Visitor Information
Top referrer
Computer Information
Top Countries
Choose Timelines
Reports – Year’s