Transcript No Slide Title
Marketing Your Firm
Central Contractor Registration (CCR) and Dynamic Small Business Search (DSBS) Database
Presented by Ms. Marichu Relativo Procurement Center Representative (PCR) Office of Government Contracting (GC)
-- an advocates on behalf of small business in the federal procurement world.
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Why Update Your Profile?
Federal agencies utilize the CCR database when conducting market research
Search by NAICS codes, key words, socioeconomic groups (i.e., HUBzone), locations, etc.
Review bonding capacity, past performance history
Prime contractors
For teaming arrangements – Joint Venture (JV)
For subcontractors and suppliers
State & City Government Agencies
Possible sources
https://www.bpn.gov/ccr/
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Market Research by Govt
Why?
Required by Federal Acquisition Regulations (FAR) Determine available sources When?
All acquisitions
Where?
Dynamic Small Business Search in CCR -
https://www.bpn.gov/ccr/
GSA Advantage -
http://www.gsa.gov
Buy Alaska –
www.buyalaska.com
PTAC Alaska -
http://www.ptacalaska.org/
SBA Alaska District & PCR (Marichu Relativo) Yellow Pages & Google
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Searching in the CCR
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Dynamic Small Business Search
http://dsbs.sba.gov/dsbs/search/dsp_dsbs.cfm
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Dynamic Small Business Search
Search by NAICS Codes, Key Words, Location
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Search Results. Firms in Alaska that has the key word “Janitorial” in their Profile.
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This section indicates the firm has JANITORIAL past performance experience. List can be from federal, state, city, private, and residential work performed. Include dollar value.
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Sample of an incomplete Profile. Hint: Make it easy for the agency to want to do business with your firm.
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What to Include in Profile?
Link to Company Website - See Buy Alaska GSA Contract Number – Another Source Capability Narrative –
“Your 7-Second Elevator Pitch
” Special Equipment –
Dump truck, Forklift, Doc Sorter
Bonding Capacity Required for Construction/Optional for Services Past Performance History –
References
Identify the project, dates, dollar value, client information List federal, state, city, private projects (completed/ongoing) Expanded in your website & Statement of Qualification (SOQ) Guam 10/21/2010
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Sample Key Words
GIS, LIDAR, Janitorial, House Keeping, Grounds Maintenance, Runway Lighting, HAZMAT, Roofing, Paving, Topo Survey, Aerial Survey/Photography, Laundry, Septic, Dirt work, Excavating, OTIS Elevator, Historical Renovation, Catering, Remote Site Camp, Mapping, Land Surveyor, Marine Construction, Dredging, Coastal Erosion, Demo, Mine Reclamation, Fish Migration Study, Boat Charter, John Deere, Fire Suppression, HVAC, Arctic Cat snowmobile, Court Reporter, Medical Transcriber, Video Production, SABER, BOS, Warehousing/Storage, Waste Management/Collection, Green Supplies, Wind Turbine, Heavy-equipment Rental, Plant Nursery, Tree-Cutter, Logging, Site Preparation
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Updating Instructions
SBA Profile is located in the Dynamic Small Business (DSBS) access by CCR website:
www.ccr.gov
To get to that database, log into your CCR record (click on Update/Renew CCR registration and use DUNS and TPIN numbers) Click on ‘Validate/Save Data’ on any page to get to the end (even if no changes were made) Down towards the bottom right of screen are two boxes. Click on the box “SBA Profile” Click on “Must Enter Mandatory Data” Review that data then click “Save/Next” Click on “Continue” Review and “Save/Next” For assistance, contact the PTAC office Guam 10/21/2010
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Marketing to the Agencies
One-Page Statement of Qualification (SOQ)
Your 7-Second Elevator Pitch in writing
Brief info of capability, size of business, DUNS, NAICS codes, current/previous customers, website
KISS – “Keep It Simple (Sister/Sir)”
Expanded Version SOQ
Detailed info of company information, projects, pictures
Hand-out during capability briefing (meeting) with agencies
Business Cards
Similar information from the one-page SOQ
Utilize the back of the card
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Helpful Tips
Know Your Brand (specialty)
Marketing – “Best thing since slice bread”
Packaging – The “wow” factor
Service/Accessibility – Make it easy for the customer
Target Your Audience (customers)
Medical, Maintenance, Communications (IT)
Request for a vendor demonstration or meeting
Patience is a Virtue
“Don’t let them see you sweat”
Be professional at all times
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Additional Assistance
Local District Offices and Resource Partners
SBA Guam Brand Office – Ken Lujan ( [email protected]
) /Tel: 671-472-7277
SBA Procurement Center Representative (PCR) – Hawaii, Guam & Pacific Insular Area – Larry Orr ( [email protected]
)/ Tel: 808-474-7317
Procurement Technical Assistance Center (PTAC) http://www.guamptac.com/
Small Business Development Centers
www.sba.gov/sdbc/
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Small Business Specialists (SBS) www.sba.gov
www.acq.osd.mil/sadbu
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Questions?
Thank you
Ms. Marichu Relativo
Tel: 907-250-3643/4022 Email: [email protected]
http://www.sba.gov/aboutsba/sbaprograms/gcbd/index.html
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