Transcript eBook Usage Statistics Revealed

Welcome!
1. SpringerLink relaunch
2. Global eBook Usage Trends
Timon Oefelein
Account Development Manager
Marketing
eBook Usage Statistics Revealed
Agenda
•
Springer Relaunch - 10 minutes
•
SpringerLink Part I - Overview, 30 minutes
•
SpringerLink Part II - Hands-on, 30 minutes
Break at 11am - 15 minutes
•
eBook Usage Statistics - 25 minutes
2
eBook Usage Statistics Revealed
3
Usability Study
•
•
•
Biggest ever study of it’s kind, 2007
Emailed over 10,000 journal contributors
Springer not mentioned as sponsor of study
Completed 1000 tests and surveys
1. Test: Do a task on SL and 3 other websites, recorded mouse/click behavior
2. Survey (online):
a) Rate importance of various functionalities, eg. search
b) Rate how well websites carries out..
eBook Usage Statistics Revealed
4
Results
Urgent Action
Strengthen
Search
Viewing
Navigation
Design
Usefulness,
comprehensibility,
completeness of content
High
Importance
No Action
Hold
Low
Lower Satisfaction Higher
eBook Usage Statistics Revealed
5
Key Takeaways
•
•
•
•
•
Enhance user experience through new navigation and design
Strengthen the search function
“Look inside” preview
Increase findability by suggesting related docs
Allow libraries to co-brand the site
eBook Usage Statistics Revealed
6
eBook Usage Statistics Revealed
7
eBook Usage Statistics Revealed
8
Beta SpringerLink
What you will find:
Still to come:
New design and basic layout
Pay-per-view
Enhanced navigation, with cockpit
MyCopy
Improved search and browse
Personlization and admin features
Major new feature: Look inside preview
Major new feature: Related docs
Refinement filters
Hierarchical subject system
Enhanced performance
All eBooks with Look inside
Protocol subject collection
eReference enhancement
Updated FAQs
eBook Usage Statistics Revealed
9
Timeline
April
2009
eProduct
Testing
Aug
2009
Closed beta:
Internal
Springer
Sept
2009
Jan
2010
TBD
Closed beta:
Closed Demo
Open beta:
Both sites run
parallel
Hard launch:
Current site
taken down