Transcript Force10 Network Template

Force10 Networks
An Introduction
Mark Pearce
EMEA Marketing Director
Force10 Networks, Inc. - Confidential and Proprietary
Force10 Networks
Pioneered 10 GbE
Switching & Routing
Building a Reliable
Business
2nd in 10 Gigabit
Ethernet Market
Force10 Fun Facts

Force10 is number 2 in 10 GbE Marketshare

85% of all internet searches traverse
a Force10 infrastructure

90% of all U.S. HDTV sports programming including
the World Cup runs over Force10 E600 & E1200s

#1 in Top500 Supercomputer market - 6 of the fastest 15
supercomputers and 49 of the Top500 anchor their
networks with Force10 high performance switches

Force10 core switches handle 65% of all travel
bookings worldwide

Force10 is the core router in top two European Internet
Exchanges and for 35% of North American Internet traffic
The Perfect Storm for Force10
•Economic Down-turn
Companies taking our cost in their business
Consolidating their Data Centre
HP consolidating 85 data centres to 6, and outsourcing
•Eco/Green Concerns
Lawrence Berkley Labs
‘Power consumption doubled between 2000 & 2005’
1.5 to 4% of US power consumption in the DC
Power Consumption, a top 5 concern
•Data Security and Data Retention – Govt driven
Huge data volumes for storage and fast retrieval
•Peer to Peer Computing
Social Networking, e-commerce, driving the demand for huge data centres
4
Force10 Networks, Inc. - Confidential and Proprietary
Quick Look into the Future…
The most dramatic change that we will see in the next 5 years
is the explosion of data (diversity, importance and amount)!

5 exabytes (5 billion gigabytes) to 161 exabytes:
– Amount of data stored in network systems from 2003 to 2006

Zettabyte:
– 1000 exabytes – the amount of data
IDC predicts will be in the world’s
networks by 2010

YouTube:
– Example of digital video technology
significantly contributing to the
explosion in data
– Two-year old YouTube currently hosts
over 100 million video streams a day
5
Force10’s Non-Blocking
Architecture
Remove the bandwidth bottleneck!
Benefit of Performance with
Density (CapEx & TCO)
Traditional
Force10 Solution
Core
TeraScale
E-Series
Aggregation
Access
Servers
Economics of Line-Rate Density
A Real-World Example
16,000 Node Data Center
CAP-EX
 15% lower up-front
equipment cost, > $1.5
million savings
 16 devices vs 66 devices!
 218 fewer line cards
OP-EX
 58% less power
 58% less cooling needed
(air conditioning)
 $1.2M Annual Savings
Force10 Networks, Inc. - Confidential and Proprietary
Top-of-Mind Concerns
Q. What is the number one challenge your datacenter faces today?

The most often-cited
top-of-mind challenge
for the datacenter is
environmental — power
and cooling
– Space is the number
three challenge and
is often linked with
power and
cooling issues

As companies become
increasingly connected
to IT, availability
is paramount
Power and cooling
Availability/
redundancy/DR
Space/space planning/
size limitations
Costs/budgets
Growth/change
Staffing/qualified staff
Maintenance
Security
Technology
Compete with offshoring/
outsourcing
Other
None
Percentage of Sample
n = 197
Source: IDC’s Datacenter Trends Survey,
The Greening of The Data Center

Power efficiency in HPC &
Data Center’s is paramount in
IT rollouts

Drivers Include:
– Rising power costs
– Blackouts/Brownouts and
capacity planning
– Limits to grid/sub-station scaling
– Political pressures and “Green”
legislation
Copyright 2008 Force10 Networks, Inc
Force10 Delivers on Eco-efficiency
Energy Metric
Power
(Watts)
Cooling
(BTU/h)
Force10
Cisco
E1200
Cat 6509-E
5,808
8,435
C300
Cat 6509-E
1,085
3,835
C150
Cat 4510R-E
650
900
S2410
Cat 4900M
125
353
S50N
Cat 4948
156
300
E1200
Cat 6509-E
18,794
28,781
C300
Cat 6509-E
3,524
13,087
C150
Cat 4510R-E
2,138
3,071
S2410
Cat 4900M
427
1,205
S50N
Cat 4948
531
1,024
Force10 Advantage
1.4x
3.5x
1.4x
2.8x
1.9x
1.5x
3.7x
1.4x
2.8x
1.9x
Force10 Networks, Inc. - Confidential and Proprietary
Maximizing Network
Power Efficiency

In the Core and
Data Center
– E-Series resilient, scalable,
high density switches
– collapsed Distribution/
Access Tier--2-Tier switching
– elimination of numerous low
density switches
E-Series in the Core
Layer 2/3
Routers &
Switches
Firewall/LB
Power Saved on 270 Node DC
2
Force10
E1200s
=
10,600 watts
5
Catalysts
6000s
=
20,000 watts
Servers
NAS/SCSI
Source: Enterprise Rental Car
Copyright 2008 Force10 Networks, Inc
Customers Comment on
Force10 Reliability
Oil and Gas Exploration Services Co.
“We have not experienced any downtime since
we installed Force10 18 months ago, and I think
it is safe to say that the E1200 is the single most
reliable piece of equipment in our data center.
It’s certainly the equipment I worry about least.”
— Global Systems Manager
San Diego Supercomputing
“We needed to get as close to wire-rate as
possible. At the 10GE level, most vendors can
only deliver 8 Gb per slot.
Force10 delivers true 10GE, reliably,
and we still have headroom to double port
density in the future.”
— Nathaniel Mendoza,
SDSC Lead Network Test Engineer
"It’s an unforgiving environment because of
the huge amount of data that must be accessible
24x7. In the 12 months that we have had
Force10 in our network, uptime has
increased from 99.6 to 100 percent.“
— Cyrus Mohit,
Manager, Data Center Operations
F5 Networks
"Our business depends on the delivery of topnotch products. We need a network that’s
invisible to users and behaves [consistently].
With Force10’s TeraScale E-Series, we can count
on consistent performance, regardless of how
the network is loaded.“
— John Matthews
Vice President of Information Technology
13
Force10 Networks, Inc. - Confidential and Proprietary
Computing Leaders
Choose Force10
Sun high Performance
Computing Solutions
Breakthrough Speed
and flexibility
IBM BlueGene
Deep Computing
Dell Advanced Systems
Group—High Performance
Computing
IBM Cluster 1350 Solutions
IBM iDataPlex
Dynamic Infrastructure
for Web Services
Rapid and Secure
Infrastructure Deployment
14
Force10 Networks, Inc. - Confidential and Proprietary
Force10 C-Series Integrated into
IBM Cluster 1350 Solution

C-Series family is now integrated into
IBM System Cluster 1350 solutions,
complimenting the E-Series and SSeries

C-Series provides flexible system
capacity that allows IBM to
optimize the 1350 for unique
customer requirements in the
mid tier market

Joint solution reduces time and
complexity of deploying clusters,
bringing high performance computing
power to the enterprise
15
Force10 Networks, Inc. - Confidential and Proprietary
Force10 in Sun’s Dynamic
Infrastructure Platform
Force10 S50 –
Preferred GbE Platform

Rapid, secure
deployment

Increase application
agility & CPU utilization

GbE & 10 GbE
ready

Zeus Technologies:
Imbedded SLB on
SPARC platform

All-in-one cloud
compute rack

One step closer to a
turn-key Services
Oriented Architectures
(SOA) environment
Force10 S2410 –
Preferred 10 GbE platform
16
Force10 Networks, Inc. - Confidential and Proprietary
Force10 in Sun’s Black Box
Force10
E600
Force10
S50
17
Force10 Networks, Inc. - Confidential and Proprietary
Force10 Networks, Inc. - Confidential and Proprietary
Force10’s Growing Presence
in Strategic Data Centers
Company
Portals / Web 2.0
eCommerce / SaaS
Oil & Gas
Entertainment
Medical / Pharmaceutical
Government
Retail / Manufacturing /
Transportation / Insurance
Financials
Cloud Computing
Force10 Networks, Inc. - Confidential and Proprietary
Success Factors
20

Performance

Reliability

Eco Efficient

Chosen by Market Leaders

Market Share

Cost Effective

Significant Customers
Reliability in Networking
and Relationships
Force10 believes reliability is a critical need
for both the network as well as a partnership
Reliability
From Wikipedia, the free encyclopedia:
In general, reliability (systemic def.) is the ability of a person or
system to perform and maintain its functions in routine
circumstances, as well as hostile or unexpected circumstances
21
Our Partner Strategy
Align with partner expertise in data centers, high
performance computing and converged enterprise networks
Quality vs. quantity
Group of non-competing partners
Force10’s network not saturated
Simple deal registration
Good margins
Partner Programme Benefits

Goal = Become your favorite vendor
– Perfect sized company to partner with
– Speed and agility without sacrificing process
and consistency

Primary focus and attention will be on
our “Go To Partners”
– Access to Force10 tools and resources
– Sharing and training on our best practices

Focused on partner success
– Ability to win business at profitable gross
margins
– Ability to earn additional profits by identifying
incremental business & growing our
business

Result = Revenue growth for partner at
profitable gross margins
The Margin Opportunity
How much money do you want to make?
make
Margin Opportunity
8 – 10%
Margin Opportunity
8 – 12%
Margin Opportunity
3 – 4%
The Margin Opportunity
How much money do you want to make?
make
Margin Opportunity
30 – 40%
Deal Registration

Deal Registration for 10Gig
and 100Gig Partners

Currently No Floor Limit

Designed for Net New
Business
– Partner to Force10
– Create the opportunity and make
even more margin

An Additional 10% Discount

And don’t forget the 2% MDF
and 2% Rebate!
The Margin Opportunity
How much money do you want to make?
make
Margin Opportunity
40 – 50%
Summary—Why Partner?
Force10 has industry leading technology
Force10 is winning many new customers
Force10 is committed to the channel
Training & Certification are key to our success
Together We will win
Together We will make money
Together We will have fun
Thank You
29
Force10 Networks, Inc. - Confidential and Proprietary