Transcript European Territorial Cooperation Programme Greece
Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011”
Information & Publicity Guidelines
European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”
The Programme is co-funded by the ERDF and by national funds of the participating countries
Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011”
Information & Publicity Requirements
• Legal basis • General principles • Communication strategy • Points to remember • Technical guidelines • Tools
European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”
Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011”
Legal basis
Commission regulation (EC) No 1828/2006 Articles 8 & 9 “The beneficiary shall be responsible for informing the public… about the assistance obtained from the funds”
European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”
Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011”
General principles
•Increase transparency and awareness of EU funds Let the public know that EU money is being well spent •Helping others to benefit from your activities, good practices and results achieved Ensure maximum benefit by multiplying the effects if EU funding •Creating awareness of project activities and results Why is what you are doing important?
European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”
Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011”
Your key to a successful communication strategy
•Target groups to address Who do you want to reach?
•Define message What do you want to say?
•Identify means (outputs) How should you say it?
•Measure impact Did it work?
European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”
Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011”
Some lessons learned
•Communicate clearly: don’t assume your target public is a specialist in your field •Differentiate process from result “we had 3 group meetings and 4 filed trips” “We shared our knowledge… to produce a guide…”
European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”
Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011”
Technical guidelines
• Publications (brochures, leaflets, press releases, best practice guides etc.)
Requirements
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EU flag emblem Co-financing slogan (Co-funded by the European Regional Development Fund and by national funds of the participating countries) Flags of the participating countries The Logo and slogan of the JTS
European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”
Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011”
Technical guidelines
• Websites, electronic information, audio-visual material
Requirements
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Flags and slogans, as for publications Hyperlink to the JTS, Managing Authority’s and DG Regio websites
European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”
Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011”
Technical guidelines
• Conferences, events, exhibitions
Requirements
1.
2.
EU flag displayed in meeting rooms, at conferences etc. Flags and slogans on all documents and supports
European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”
Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011”
Tools
•EU logo Download http://europa.eu/abc/symbols/emblem/download_en.htm
Graphical elements (colour, size, layout etc.) http://europa.eu/abc/symbols/emblem/graphics1_en.htm
European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”
Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011”
Thank you for your attention Don’t hesitate to contact us!
European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”