Transcript Diapositiva 1 - SEEMORE project

Sustainable and Energy
Efficient Mobility Options in
tourist Regions in Europe
SEEMORE
IEE-0110951/ From April 2012 to April 2015
Project Summary
SEEMORE introduces
energy efficient transport
solutions for visitors in
eight coastal regions
with the goal to reduce
the number of car trips
made by tourists during
their holidays.
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Implementation
regions
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Background
• Leisure transport accounts for 50% of all travel in
industrialized countries and is expected to rise
• Tourist regions vulnerable, because:
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Even larger share of leisure related trips
Season peaks lead to capacity problems and congestion
Trend of more individualized holidays favours private car use
Balance between accessibility and attractive natural
environment
• SEEMORE offers (information on) alternatives to the car
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Objectives and main steps
• Objectives:
- Increased tourists´ awareness about sustainable
mobility
- Co-operation between the tourism and mobility sectors
- A shift of tourists towards more sustainable modes
- Share knowledge with other European regions
• Main Steps:
- Overview of good practices and set up the cooperation framework in the regions
- Implementation of actions in 8 regions
- Evaluation and transfer of experience to other regions
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Expected Impacts
• Increased co-operation between tourism and
mobility sectors
• Change in travel behavior of targeted visitors:
•5-15% reduction of car use for leisure trips
•5% increase in non-motorized leisure trips
•Increase in public transport use
• Inspire other regions to implement similar actions
• Reduction of annual primary energy use with 796
toe/year and of greenhouse gas emissions with
2.170t CO2 e/year
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Partners
CINESI Transport Consultants Spain
Mallorca Transports Consortium Spain
Trivector Traffic AB Sweden
Association of Local Authorities Fyrbodal Sweden
FGM-AMOR Austrian Mobility Research Austria
Common Europe Pomeranian Association Poland
Municipality of Choczewo Poland
Club Sustainable Development of Civil Society Bulgaria
Province of Forlì-Cesena Italy
Central European Initiative Italy
Limassol Tourism Development and Promotion Co Ltd Cyprus
Stratagem Energy Ltd Cyprus
Horários do Funchal Public Transport Portugal
Local Councils’ Association Malta
SELECTED BULGARIAN REGION - DOBRICH
Dobrich region, Bulgaria
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General description of the tourist region
Main attractions: spacious beaches of fine golden sand, shallow sea along the
beaches, curative power of mineral waters and mud baths, picturesque
protected areas and natural preserved zones with rare births and vegetation,
anthropogenic resources from different historic eras, rural tourism in small
villages, facilities for water sports and golf, many luxury hotels, restaurants and
night clubs.
Dobrich region, Bulgaria
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Relevant results and findings from the regional survey
Modal split among the target group
The average number of day trips per year in the target area is 1400.
Percentage of day trips made from tourists in targeted area by different
modes of transport is:
- Walking – 11 %;
- Cycling – 3.5 %;
- public transport – 29 %;
- car – 56.5 %;
- ship/ferry – 0;
- others – 0;
Dobrich region, Bulgaria
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Relevant results and findings : Needs and preferences of tourists
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To have more well maintained (and enlightened by night) pedestrian alleys
To have better constructed and maintained bicycle paths
To have more possibilities for bike rental at reasonable prices
To organize electrical vehicle transport (small trains) for transportation inside
Albena resort and water transport (boats) among the resorts
To have more parking places around the main attractions (Balchik palace,
Kaliakra Cap)
To have more information about the resort areas (maps with most interesting
sites) and indication how to reach them by different mode of transportation
To have more information about the time tables of the PT
Foreign tourists would like to have this information at least in English and, if
possible, in other languages (Russian, Romanian).
Dobrich region, Bulgaria
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Local strategy developed by the project team and
discussed and approved by local decision makers
The stakeholders fully agreed with the proposed local vision:
“MORE ATTRACTIVE AND ENVIRONMENTAL FRIENDLY SEASIDE
DOBRUDZA THROUGH SUSTAINABLE TOURISM AND TRANSPORT”
The main goals were defined as follows:
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To develop a strong information and promotion campaign thus
introducing the term “Mobility Management’ in the region and
explaining the benefits of sustainable tourism and transport
development.
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To introduce new mobility measures in resort areas thus linking tourism
and transport sectors
3.
To increase the energy effectiveness of the transport
Dobrich region, Bulgaria
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SOME BEST PRACTICES IN TOURISM AND TRANSORT
AREAS COLLECTED BY SEEMORE TEAM
1.MOBILCARD: A SPECIAL TRAVEL PRODUCT FOR TOURISTS (PROVINCE OF
BOLZANO – SOUTH TYROL, ITALY)
Purpose: To allow tourists to travel around the region using all means of
public transport with just one ticket.
Key partners: Decision makers: the Autonomous Province of Bolzano – South
Tyrol and the System of Integrated Local Transport; funding partner: the
Foundation "Südtiroler Sparkasse" (as regards the Museumobilcard).
Timeframe: Initiative launched in 2006, with 2 new cards introduced at a later
stage.
Current status: The initiative is fully operating. After the launch of the original
card, two new cards (the Museumobilcard and the Bikemobilcard) were
also introduced.
Dobrich region, Bulgaria
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Description of the measure: The Mobilcard allows individuals to make full use of the
South Tyrol Integrated Public Transport network with just one ticket. The Mobilcard can
be purchased for 1, 3 or 7 consecutive days and gives access, among other things, to
trains, buses and cable cars. Reduced fares are available for youngsters up to 14 years old.
In addition, the Museumobilcard provides one admission to each of the 80 participating
museums, and the Bikemobilcard allows the holder to rent a bike (only once) during the
validity period of the card itself.
The System of Integrated Local Transport is fully involved in the operation of the initiative.
In addition to its ticket offices, all tourist offices and many hotels are operating as sales
outlets for the Mobilcard and the Museumobilcard. Concerning the Bikemobilcard, some
hotels and other leisure facilities will soon be equipped as bike rentals outlets. Some 80
museums also participate in the Museumobilcard initiative.
Evaluations results
A system to gather statistical data has been used to monitor the success of the initiative.
Since its introduction, the Mobilcard has been largely successful, with a peak in sales in
2007. The use of cars has decreased, with beneficial effects on the environment.
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2. PARCO PANEVEGGIO – PALE DI SAN MARTINO DEVELOPMENT AND
PROMOTION OF MULTIMODAL TRANSPORT
Purpose: Promoting sustainable mobility in the Park and promoting the Park itself as a
sustainable tourist destination.
Key partners: Öko-Institut Südtirol/Alto Adige, Natural Park “Paneveggio Pale di San
Martino” (co-financer), Trentino Trasporti (public transport provider, subcontractor), local
representatives of the hotel and restaurant sector, the local tourist board.
Timeframe: The first steps in the initiative were taken in summer 2007, and the core
measures were implemented in summer 2008.
Objectives of the measures to be developed: The initiative aims to adapt public
transport to tourists’ needs, in order to encourage sustainable mobility within the Park
and, at the same time, promote the Park itself as a sustainable tourist destination.
Description of the measure: The first measure adopted was the improvement and
optimization of 9 routes within the Park, with a focus on the number of stops and bus
schedules. A new shuttle bus line was also implemented. The second goal of the initiative
was to make public transport more attractive. This was reached by developing activities
and highlighting destinations within the Park which can be reached by public transport.
Cycling and hiking trails were brought to tourists’ attention, as well as the presence of
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several anthropological points of interest within the Park.
3. LIMASSOL SEASIDE PATH
Purpose: Give the option of walking along the beach of Limassol, connect various areas,
hotels, buildings of the beach and create a route that compliments the beautiful scenery of
the coast.
Key partners: Limassol and Yermasoyia Municipalities, Ayios Tychonas, Pareklisia and
Pyrgos Community Boards and the Ministry of Interiors
Problems before implementation: Walking access from one end to the other of coastline
was through a sandy beach, which was avoided the most of the times. Access by car was
provided through a seaside road which gets busy on Fridays and Saturdays.
Timeframe: The development of the walk path started in 2004 and was completed in two
years. The walk path requires regular maintenance due to its proximity to the sea.
Current status: It is an almost a complete walking path along but still has two gaps.
Description of the measure: Construction of a walking path covering around 17 kilometers
of the coastline, covering number of different municipalities and communities. It enables
people to walk from one hotel to another (for conferences, events, dinners, etc.) with ease,
therefore it helps reducing car use.
Dobrich region, Bulgaria
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4. NATURE AND CULTURE BUS, SKANE REGION
Purpose: The project aims to increase the numbers of visitors to nature area travelling by
bus
Key partners: Municpalities, the regional transport authority (Skånetrafiken) and the
department for regional development at Region Skåne
Timeframe: Project time 2009-2012.
Current status: The operation will be transfered to and run by Skånetrafikens in 2013.
Problems before implementation: Before the scheme, public transport was not available or
limited to those areas covered by the nature and culture bus in Skåne and people without a
car could not visit them.
Description of the measure: The Nature and Culture bus therefore was created to
complement the existing public transport network with new routes, more departures and
new stops to make it easier to reach nature and culture by public transport in Skane. The
scheme also included marketing and campaigns about nature and culture areas.
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5. SOFT MOBILITY CORRIDORS IN VILNIUS
Purpose: The initiative aimed to encourage residents and visitors of Vilnius to cycle or walk to
the numerous recreational, cultural or natural interest sites in and around Vilnius.
Key partners: EU funding through STREAM project, Vilnius Gediminas Technical University
(VGTU) and the Healthy City Bureau of Vilnius
Timeframe: 2006-2009
Problems before implementation: Both residents and visitors previously used their car to
reach leisure destinations surrounding Vilnius. The Neris River bank is an important green
corridor which goes through the city centre and connects it to the surrounding regions. It was
rarely used for recreation and there were missing links between the inner city recreational
sites and those outside.
Description of the measures: Vilnius City developed a “Sightseeing Water Route Along the
Neris River”, including the use of movable piers, in conformity with the National Tourism
Development Programme for 2007- 2010. Consultation and awareness raising events
demonstrated the importance of working with families and children. Also it was quite difficult
to gain the support of all local stakeholders. Fortunately, Vilnius City, the most important
stakeholder, was one of the project partners.
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Thank you for your attention!
Prof. Lucia Ilieva
+359 2 8513558
[email protected]
www.csdcs.org
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