Transcript Document

WELCOME TO SEMINAR
ON
CORPORATE
SOCIAL
RESPONSIBILITY
(CSR)
FROM PROFIT TO
PHILANTROPHY
TO PROFIT
BY-ADV PUSHPA
YADAV
MEANING OF CSR
Corporate Social Responsibility means
commitment towards society and
includes protecting and improving social
welfare measures by profit oriented
organizations. It is an investment in
community initiatives and return is good
of people at large. It depicts moral
values in Corporate sector.
SHORT INTRODUCTION
Till 1990 was in the form of charity
Building of schools, sanatoriums,
Hospitals, Colleges, Medical centers for
general public at large
Corporate like TATA’S, BIRLA’S,
GODREJ etc were frontrunners in India.
CHANGE IN CORPORATE
THRU CSR
STRONGER FINANCIAL PERFORMANCE AND
PROFITABILITY (eg thru eco-efficiency)
IMPROVED ACCOUNTABILITY TO AND
ASSESSMENT FROM THE INVESTMENT
COMMUNITY
ENHANCED EMPLOYEE COMMITMENT
DECREASED VULNERABILITY THRU STRONGER
RELATIONSHIPS WITH COMMUNITIES
IMPROVED REPUTATION AND BRANDING
BENEFITS OF CSR
INCREASED SALES & CUSTOMERS LOYALTY
ENHANCED BRAND VALUE & REPUTATION
INCREASED ABILITY TO ATTRACT AND RETAIN QUALITY
EMPLOYEES
INVESTORS AND BUSINESS PARTNERS
BETTER PRODUCTIVITY OF WORKFORCE
COOPERATION WITH LOCAL COMMUNITIES
EFFICIENT OPERATIONS RESULTING IN IMPROVED
FINANCIAL PERFORMANCE
INCREASED STOCK VALUE,
REDUCED LITIGATION & ENVIRONMENTAL COSTSS
BETTER & FAST GOVERNMENT APPROVALS, REWARDS,
TAX BENEFITS.
SHORT REVIEW OF COMPANIES
ITC HAVE MADE FARMER DEVELOPMENT A VITAL PART OF ITS
BUSINESS STRATEGY.
IT COMPANIES LIKE TCS, WIPRO HAVE DEVELOPED
SOFTWARES TO HELP CHILDRED AND TEACHERS IN SCHOOLS
ACROSS INDIA
THROUGG TCSRD TATA CHEMICALS WORKS TO IMPROVE THE
QUALITY OF LIFE OF THE PEOPLE AND COMMUNITIES AROUND
ITS OPERATIONS
RELIANCE RURAL DEVELOPMENT TRUST (RRDT) CONTINUED
ITS ACTIVITIES UNDER GOKUL GRAM YOJANA OF
GOVERNEMNT OF GUJARAT.
(TNS INDIA (A RESEARCH ORGANISATION AND THE TIMES
FOUNDATION THRU FINDINGS REVEALED THAT OVER 90% OF
ALL MAJOR INDIAN ORGANISATIONS SURVEYED WERE
INVOLVED IN CSR ACTIVITIES
CONCLUSION
WITH ONSET OF LIBERALISATION, PRIVATISATION,
AND GLOBALISATION (LPG) IN INDIA
CORPORATE ENTITIES AND PUBLIC SECTOR
COMPANIES ARE SHOWING KEEN INTEREST IN
COMMUNITY INITIATIVE PROGRAMME SUCH AS
EXTENDING HELP TO SELF HELP GROUPS,
MICROFINANCE, UNEARTHING THE TRAPPED
CULTURAL VALUES, ADVANCEMENT OF
SOCIALLY BACKWARD COMMUNITY ETC. WHICH
SHOWS THAT THEY ARE IN RACE TO ESTABLISH
THEIR REPUTATION IN COMMUNITY AND
PROJECT THEIR PRESENCE THRU CSR.
THANK-YOU
LETS US ALL
PLEDGE HERE
TODAY AND BE
COMMITTED
TOWARDS OUR
SOCIAL
RESPONSIBILITY
AND COMMUNITY
FEELING