Host Europe: Advancing CSR and Sustainability in a Medium Sized
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Transcript Host Europe: Advancing CSR and Sustainability in a Medium Sized
Host Europe:
Advancing CSR and
Sustainability
in a Medium Sized IT
Company
Management Information Systems
MIS 501
Summarize the characteristics of this firm.
◦ What is the industry like?
◦ What resources are used by this firm to meet
its customers’ needs?
◦ How can they increase efficiency?
Company Overview
What is Corporate Social Responsibility?
◦ To whom is a firm responsible?
◦ What is a firm responsible for?
◦ What does CSR encompass?
Is it only the environment?
Is it only its people?
CSR?
Walmart Canada ‘refocuses’ fresh-produce
supply chain
Walmart’s Progress on Sustainable
Seafood Efforts
Consider Walmart
Host Europe seems to be doing well in
relation to CSR issues
◦ What more could they do?
◦ Does CSR add or subtract from a firm’s
position?
◦ How (or how not)?
◦ Are they proud of their record?
Aren’t they doing enough already?
CSR
◦ What would an even more complete CSR
engagement look like?
◦ Which kinds of measure or actions could be
taken to accomplish these goals?
◦ What impact would such changes have on the
economic viability of the firm?
CSR Initiative
Social Issues at Host Europe
◦ What are they doing “wrong”
◦ What are they doing “right”
◦ What social changes are feasible?
◦ Which kinds of measure or actions could be taken
to accomplish these goals?
◦ What impact would such changes have on the firm?
Social Change
What needs to be done to make any
additional changes?
What would be the outcome on the firm’s
performance?
How could they measure the effect of
these changes?
◦ Financial
◦ Environmental/Social
Making the change
As green technology initiatives proliferate,
the question of how to manage these
innovations is needed.
Innovating in Uncertain Markets:
10 Lessons for Green Technologies
Exhibit A…
Foremost, Learn from the Past
How to deal with new
innovations?
Lesson 1: Timing is everything
◦ Watch out for bubbles, they will almost always
show up
Lesson 2: Change occurs slowly
◦ The chicken/egg problem
◦ Cost or performance barriers.
◦ Coevolution versus pure substitution
Lesson 3: Collaboration is crucial
◦ Strategic alliances with industry trade
associations
◦ Public/private partnerships
Lessons Learned
Lesson 4: Innovation takes many forms
◦ New innovation models will be essential for making
green technologies work
Lesson 5: Embrace uncertainty by
maintaining options
◦ Scenario thinking
◦ Real options thinking
Lesson 6: Anticipate where the money will be
◦ You need to “skate to where the puck will be
Lesson 7: Think beyond industry boundaries
Lessons Learned
Lesson 8: Share for joint gain
◦ A diverse web of participants magnifies the value of
individual perspectives, while distributing the risks and
rewards of investment more broadly
Lesson 9: Watch the periphery
◦ Organizational vigilance
◦ Senior management needs to adapt to change
Lesson 10: Become ambidextrous
◦ Know how to balance a learning and a performance
culture
◦ Attend to the short-term while also taking the long view
◦ Orient toward both people and tasks, as the situation
demands
Lessons Learned