Transcript Sales Guide of DGS

Sales Guide of DGS1210-16/24/48/10P
D-Link HQ, January 2010
D-Link confidential
2010/Jan. Update
Contents
Product Overview
•
•
•
•
•
•
Product Briefing
Green Technology
Advanced Hardware Design
Usability
Technology Briefing
Target Market
Product Application Guidelines
Competitive Comparison & Analysis
• Competitive Models
• Key Comparison
• Art of the War
2010/Jan. Update
Product Overview
Product Briefing
Model
DGS-1210-16
DGS-1210-24
DGS-1210-48
DGS-1210-10P
H/W
configuration
16 10/100/1000BaesT
+ 4 Combo SFP
24 10/100/1000Baes-T
+ 4 Combo SFP
48
10/100/1000Baes-T
+ 4 Combo SFP
8 10/100/1000BaesT
+ 2 Combo
1000Base-T/SFP
Dimension in
width (inch)
19
19
19
13
Outlook
• DGS-1210 series is the latest generation of Gigabit Web Smart Switch,
which incorporates Green Technology and saves energy by detecting link
status and cable length.
• DGS-1210 series provides many of the features that typically found in
managed switches without adding complexity or additional cost.
• DGS-1210 series is designed for SMBs/Enterprises seeking to upgrade
from unmanaged switches to smart switches – that gives customers easy
access and simplifies operation at affordable price.
2010/Jan. Update
Product Overview
The DGS-1210 series adopts advanced silicon to enable power
savings by link status and cable length, which has significant
low power consumption compared to previous non-green
models.
Max. power consumption (watts) under
full load
Savings per day
[10 hrs link up, 14 hrs link down ]
Model
Savings
Model
Smart I
(NonGreen)¹
Smart III
(Green)¹
Smart I
(Non-Green)
Power
consumption
per day
(watts)²
Smart III
(Green)
Power
consumption
per day
(watts)²
Savings
DGS-1210-16
30.3W
17.4W
43.56%
DGS-1210-16
475W
284W
40%
DGS-1210-24
35.1W
24.1W
31.34%
DGS-1210-24
525W
336W
36%
DGS-1210-48
99.7W
59.1W
40.72%
DGS-1210-48
1565W
882W
44%
Product Overview
Time-based PoE* : Shuts down power automatically during
off-work hours.
The following table shows the amount of energy you can save
in a scenario where 8pcs of DCS-7510 are connected to DGS1210-10P. Each DCS-7510 consumes 7.95w and the power
saving a day is based on a standard workday of 10 hours
powered on and 14 hours powered off. If the DGS-1210-10P is
enabled with time-based PoE, it can achieve up to 54% saving
per day or 65% saving per week.
Test condition 1:
Test condition 2:
Savings
-Power (w) with 8 ports link
-Power (w) with 8 ports link up,
per day
-1-8 ports link down, no traffic, 9-
-
down, no load, PoE off.
10 ports no connection, total PoE
load 0W.
full load, PoE on.
1-8 ports link up, 1000M traffic,
9-10 ports no connection, total PoE
load 63.6W.
Average Power (W)
Average Power (W)
7.44W
99.02W
* Available on DGS-1210-10P only
54%
2010/Jan. Update
Product Overview
Advanced Hardware Design
• Advanced Hardware
• Fan-less technology: Ideal for open offices that require silent operation
• Smart Fan offered: With Smart fan design, the switch will be in low power
consumption by default with low fan speed. The Smart Fan will be switched to
high speed when ambient temperature goes beyond defined threshold.
• Single LED per port: Provides at-a-glance port status. In comparison with
traditional multi-LED per port design, a single LED per port consumes low
power consumption.
• Flexible Uplink Ports
• The four SFP expansion slots ports design provides SMB flexible options to
deploy network connections between client PC, servers, and core network
backbones.
Usability
• Plug, and Play: The pre-set default configuration allows plug-and-play, easing the
effort of setting up the switch.
• Hassle-free multiple devices firmware upgrade : An option provided for user to
upgrade firmware on a batch of devices through SmartConsole Utility.
Product Overview
Usability
• Innovative ACL Wizard: Complete step-by-step configuration of even
the most complicated Access Control List (ACL) settings in a
straightforward and simple manner
• Firewall-like ACL: With all new ACL rule and more intuitive setup, the
firewall-like ACL enables easy and flexible ACL field assignment just like
that of any firewall.
• Friendly Tips: the ability to add an “example” and description on each
page helps to remind users the correct setup.
ACL wizard
Firewall-like ACL
Notes & Tips
Product Overview
Usability
• Easy Maintenance: Link to support website and download User Guide by
clicking Online Help Navigation
Real-time manual checking
Easily troubleshoot via online
support website
Product Overview
Technology Briefing
• High Reliability:
• Loopback Detection (LBD): Enable the shutdown of loop ports to
prevent packet storm from overwhelming the whole network.
• Cable Diagnostics: Troubleshoot basic connectivity problem and
simplify network installation.
• Effective Bandwidth Management:
• Bandwidth Control: Prevent clients from abusing bandwidth and
ensure the best use of available bandwidth of the network
• Enhanced Management Options:
• Easy-to-Use Web-based management
• SmartConsole Utility:
• Discover and display multiple Smart switches on administrator’s PC
• Easily configure initial settings of multiple switches
• Compact Command Line: Quickly configure basic settings on the
switch
• SNMP: Integration with D-View 6.0 or managed by 3rd party NMS
Product Overview
Technology Briefing
• Seamless Voice and Data Integration:
• DSCP-based QoS: Classify voice, data and multicast into different
levels to prioritize network traffic
• IGMP Snooping: Optimize the performance of multicast streaming
between servers and clients
• Auto Voice VLAN: Eliminates the need to configure VoIP devices and
ensures the high-bandwidth of VoIP devices automatically.
Auto Voice VLAN
Router
Automatically detects VoIP devices
by predefined or user defined MAC
OUI
Brand
Predefined OUI
Cisco
00-03-6B
VoIP
from these devices
3Comtraffic
00-E0-BB
will
be
in
Voice
VLAN automatically
Avaya
00-09-61
and
… given highest priority.
Brand
D-Link
PC1
PC2
User Defined OUI
00-26-5A-C0-34-8B
Product Overview
Technology Briefing
• Strengthened Security:
• ACL filtering to permit or deny traffic based on MAC and/or IP addresses.
• 802.1X Port-based security: keep unauthorized users off the network
• DHCP Server Screening* to screen rogue DHCP server packets from user
ports to prevent unauthorized IP assignment.
DHCP Server Screening
DHCP Server
Sorry, you’re illegal
Normal DHCP assignment
I’m DHCP Server
DHCP Server
Packet
Rogue DHCP Server
PC1
PC2
* Available in future release.
Product Overview
Technology Briefing
• Strengthened Security:
• ARP Spoofing Prevention* to prevent the network from being cut off or
eavesdropped by hackers using faked ARP that pretend to be PCs, servers,
routers and gateways.
ARP Snooping Prevention
IP MAC Port
R
r
26
A
a
2
B
b 12
C
c
16
You’re
You’renot
notRouter
PC-A
…
…
Router
IP: R
MAC: r
Faked
ARP
Faked ARP
IP: R
A
IP:
MAC: c
MAC: c
PC-A
IP: A
MAC: a
* Available in future release.
PC-B
IP: B
MAC: b
PC-C
IP: C
MAC: c
I’mRouter
PC-A
I’m
Product Overview
Target Market
• SMB
• With easy-to-use switch interface and a variety of management
options, DGS-1210 series is suitable for SMB who have limited budget
but require enterprise-class features.
• Campus or Enterprise Access Switch
• DGS-1210 series incorporates advanced security features with ACL
filtering, making it an ideal access switch for Enterprise network
• Voice Ready Network
• The Auto Voice VLAN feature seamlessly integrates with
SMB/Enterprise voice network, delivering comprehensive voice quality
Product Application