Transcript Good Shepherd Turkey Ranch, Inc.

Good Shepherd Turkey
Ranch, Inc.
Breeding, Raising and Marketing
Standard Bred Poultry
Frank R. Reese, Jr.
Lindsborg, Kansas
Mission Statement
To preserve standard breeds of poultry
To break even so we can continue to
raise standard breeds of poultry
Mission
(from website)
Good Shepherd Turkey Ranch Inc. strives to
produce historically authentic, standard
breeds of poultry grown free-range,
vegetarian-fed without antibiotics, for your
quality dining.
Good Shepherd Turkey Ranch is owned by
Frank R Reese Jr., a 4th generation native
Kansas farmer. The main focus of the ranch
is to bring back the farm poultry of the past
for your dining pleasure.
Target Markets
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Wholesale
Retail
Direct to consumer
Value-added
Barred Plymouth Rock Chickens
Dark Cornish Chickens
Bronze & Bourbon Red Turkeys
Black & Bourbon Red Turkeys
Good Shepherd
Good Shepherd
Good Shepherd
Good Shepherd
Hatchery
Hatchery
Hatchery
Hatchery
Hatchery
Battery Brooder
Brooder Feeder
Floor Brooder
The Brooder
Sunporches
Grow-out Flocks
Grow-out Flocks
Breeder Selection
Transport to Processing
Grow-out Farmers
Processing
Promotion & Labeling
Promotion & Labeling
Labeling
Marketing
Marketing
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The GSTR Board
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4 Member Board
Monthly Meetings
– Administration
– Decision-making
– Financial oversight
– Production oversight
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Annual Meeting of stakeholders
Why Standard Breeds?
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Conservation & Preservation
Genetics fit the pasture production
system
Superior flavor
Unique market niche
– not competing directly with the industry
Sales Figures by Species
& Breed
Weekly Sales
Annual Sales
Heritage
Turkeys
NA
8000 – 10,000
Barred
Plymouth Rock
Chickens
Dark Cornish
Chickens
400
3200
400
3200
Sales Figures by Species
& Breed
Annual Sales
Aylesbury & Rouen Ducks
Dewlap Toulouse & Emden
Geese
2006: 1000
2007: 800
400
Annual Schedule
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January
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Begin collecting chicken eggs
Board meeting
Annual Meeting w/ all stakeholders
Marketing
Annual Schedule
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February
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2/1 First chicken eggs set. Set every 2 weeks
First chickens hatch, distribution & brooding
Board meeting
Marketing
Annual Schedule
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March
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3/1: First turkey eggs set. Weekly setting
Chicken eggs set. Set every 2 weeks
Chickens hatch, distribution and brooding
Chicken breeder selection
First duck hatch, brooding
Ship eggs
Board meeting
Marketing
Annual Schedule
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April
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Turkey eggs set weekly
First turkeys hatch, distribution & brooding
Chicken eggs set every 2 weeks
Chickens hatch, distribution and brooding
Duck & geese hatch, brooding
Ship Eggs
Board meeting
Chicken breeder selection
Marketing
Annual Schedule
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May
– 5/15: Final Turkey Hatching for Thanksgiving
market
– Chicken eggs set every 2 weeks
– Chickens hatch, distribution and brooding
– Turkey Poult Distribution & Brooding
– Duck & geese hatch, brooding
– Ship eggs
– Board meeting
– Marketing
Annual Schedule
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June
– (6/15: Final Turkey Hatching if doing Christmas
market)
– Chicken eggs set every 2 weeks
– Chickens hatch, distribution and brooding
– Ship eggs (last for summer)
– Board meeting
– Marketing
Annual Schedule
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July
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First chicken processing & delivery
Chicken eggs set every 2 weeks
Chickens hatch, distribution and brooding
Establish turkey processing and distribution
dates
– Board meeting
– Chicken breeder selection
– Marketing
Annual Schedule
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August
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Chicken eggs set every 2 weeks
Chickens hatch, distribution and brooding
chicken processing & delivery
Board meeting
Marketing
Annual Schedule
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September
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9/15: Ship eggs
Chickens hatch
Board meeting
Marketing
Annual Schedule
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October
– Ship eggs
– 10/15 last chicken hatch, distribution and
brooding
– Board meeting
– Chicken breeder selection
– Marketing
Annual Schedule
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November
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Turkey Breeder Selection
Turkey market birds transported to processor
Dressed turkeys shipped to appropriate markets
Farms empty to give farmers a break and for
bio-security
– Board meeting
– Marketing
Annual Schedule
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December
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Turkey market birds transported to processor
Dressed turkeys shipped to appropriate markets
Chicken breeder selection
Board meeting
Marketing
Frank R. Reese, Jr.
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Son of Kansas farmers
Poultry fancier, breeder and APA judge
Nurse Anesthetist
Frank R. Reese, Jr.
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Owner of Good Shepherd Turkey
Ranch
Live in Lindsborg, Kansas, population
3200
Frank R. Reese, Jr.
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Why I raise standard breeds of poultry
– Inherited a legacy
– Honoring predecessors
– Conserving genetic diversity
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Why I’m here
– Want others to succeed
– Want to pass on the legacy