Transcript Roles/ Responsibilities

PROMOTING YOUR NATIONAL
COLLEGE FAIR
TO EXHIBITORS
AND ATTENDEES
R YA N B U RTO N - R O M E R O ( N C F C O M M I T T E E /
NCF PHOENIX CHAIRPERSON)
RASHEENA WILSON (NCF EVENT MANAGER)
PROMOTING
We market these fairs to provide an opportunity for students to learn about post-graduate options. We service the
community in hopes of bringing as many attendees/exhibitors as possible.
Attendees
Exhibitors
ROLES/ RESPONSIBILITIES
NACAC
Local Arrangements
Committee
 Introduces the
National College Fair

Follow-up from
NACAC’s
introduction
 Provides a general
overview of the
National College Fair

Provides a personal
touch
PROMOTING TO ATTENDEES
NACAC:
 Emails, save the dates, printed
mailings, NACAC and facility
website, CVBs, list-servs, phone
marketing, onsite locator, and onsite newspaper
LAC:
 Reach out to city government to
have a “Go to College Week.”
 Revise the counselors list and
send mass emails.
 Use local affiliate’s resources.
PROMOTING TO EXHIBITORS
(COLLEGE REPRESENTATIVES)
NACAC:
 Advertise on NACAC’s website
 Send promotional materials to all
members
 Email last year’s exhibitors
 Social Media outlets
 NCF fee waiver program
 Promote to State/Regional
Affiliates
LAC:
 Personal emails
 Reminders
ONE STEP FURTHER
 Billboards
 Newspaper Ads
 Walk of Education (Be a Leader
Foundation)
 Radio Spots
 Local News interviews
 Social Media
KEY POINTS TO REMEMBER
 Make it personal
 Be detailed
 Use resources from NACAC, affiliate, your network and media
 Plan ahead
 Ask for help
GAME
TIME!!!!!!!!