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Cisco: Quo Vadis?
Peter Hajdu
Cisco South East Europe
February, 2015
The remarkable story of Ice…
Frederic Tudor
The “King of Ice”
1783-1864
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The remarkable story of Ice…
Vintage Ice Box
Developed around 1860s
and common until 1940s
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The remarkable story of Ice…
Electric
Refrigerator
1920s on
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The remarkable story of Ice…
Smart Fridge
2000s on
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The remarkable story of Ice…
Smart everything
2000s on
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Why?… this is why
Industry 4.0
Industry 3.0
Industry 2.0
Industry 1.0
Digital
everything
Automation
Electricity
Steam
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Disruptors of today
Social
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Mobile
Data
8
Cloud
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A City, Country, Company with a Digital Overlay
Connected Over Industry Standard Platforms
Integrated
Operations
Center
Stadium
Cloud and
Services
+
IoE Platform
Smart
Grid
Hospital
Optimization
Factory
Optimization
Traffic Flow
Home
Optimization
Energy
Management
Comms
Network
Optimization
SMART
CITY
SMART
FACTORY
SMART
Connected
HOSPITAL
Ambulances
Intelligent
Intelligent Medical Devices
Digital Signage
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Logistics
Optimization
SMART
HIGHWAY
Connected
Traffic
Automated Cameras
Car System
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Accelerate @ openBerlin
Open Community
StartUP
IoT Community to
make ideas real
Accelerate IoE
startup ecosystem
+
Connect skilled
enthusiasts and get
the work done
Funding, mentorship,
development and
joint GTM
Customers
Partners
+
Rapid prototyping
Build Together Vertical
Solutions with clear
Business Outcomes
+
WW Showcase of
IoT in Manufacturing
and
Transportation/Logist
ics
Disruptive Innovations
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Disrupt @ challengeup.eu
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Pace of Change is Accelerating
By 2017, 90%
of internet
users will
access via a
mobile device
2014, 74% of
enterprises
have a hybrid
cloud strategy
Mobile
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Cloud
50B
autonomous
connected
devices by
2020
IoT
180B mobile
application
downloads in
2015
Apps
Until 2020 the
amount of data
will double
every 2 years
Big Data &
Analytics
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Evolution of the Internet
Networked
Economy
Connectivity
Digital Access
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Digital Business
Processes
Immersive
Experiences
Digital
Interactions
Internet of
Everything
Digitize
the World
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One of the “killer apps”
www.sensity.com
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Cloud
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IOT &
Cloud
Presentation_ID
© and/or
2015 its
Cisco
and/or
its affiliates.
C97-730728-01
© 2014 Cisco
affiliates.
All rights
reserved.All rights reserved.
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Cloud and Fog
Applications
Analytics
App Enablement
App Enablement
Applications
Security and
Event
Workflow /
Identity Management
Management Rules Engine
Video Event
Data Normalization
Workflow /Protocol
Video Enterprise
Data Normalization
App
SensingManagement
and Modeling
Rules Engine
Mediation
Sensing
Integration
and Modeling
FOG
Protocol
Mediation
Enterprise App
Integration
Things
Open and
Infrastructure
Infrastructure
Programmability
Software Defined Networking
Network Compute Storage
(APIs)
Ease of use
and Management
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Software Defined Networking
Network Compute Storage
Things
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In The Cloud Market…
Not All Cloud
Services Are Equal
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The issue today with cloud…
Visibility
5-10X
Cloud services typically purchased without
IT involvement (Cisco)
Cost
90%
Risk
Percentage of IT expenditures
spent outside of IT budget by
2020 (Gartner)
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50%
Global 1000 companies that will have
customer data stored in the public
cloud by 2016 (Gartner)
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We have done this before
Internet
Islands of Isolated PC
LAN Networks (1990s)
The Internet
Intercloud
World of Cloud Islands
(2000s)
The Intercloud
Intercloud
Multiple LANs using
multitude of protocols
Connected using Industry
Standard IP protocol
IP Based | Open Standards
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Each Cloud is custom
built with no consistent
APIs
Connected for application
acceleration with Open
APIs
Web-scale | Automated | Open, Secure, Hybrid
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Cisco Intercloud Strategy
Big Data &
Analytics
Native Cloud
Applications
Enterprise
Workloads
Collaboration
& Video
Enterprise
Private
Clouds
WebEx
Portal
Meraki
HCS
IaaS
PaaS
Intercloud
Partners
Security
Intercloud Fabric
Analytics
APIs
APIs
Microsoft
Suite aaS
Cloud Services &
Applications
HANA aaS
Public
Clouds
APIs
vDesktop aaS
DRaaS
Energy
Management
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