Transcript Slide 1

Excellence
Awareness
Opportunity
ACCE Strategic Plan
2010-13
We Don’t HAVE a Mission
We’re On a
Mission
To support and develop chamber
professionals as the strive to lead
businesses and their communities
ACCE Vision
ACCE is the organization of choice for chamber
professionals seeking the knowledge and support to
strengthen their organizations, lead their
communities and advance their careers.
YOU TOLD US
WHAT YOU NEED!
Excellence – (ya lern different)
– Get instruction when we want it
– Rapid chamber orientation for newbies at all
levels who find themselves in chamber work
– Discipline-specific coursework for professionals
who happen to be in chambers – emphasis on
economic development, community leadership,
sophisticated rainmaking, public policy &
communications
– Peer-to-peer learning via high-functioning
roundtables
– Connect me to the people who can help me get
better
whether in the profession or not
– Filter and define best practices
YOU TOLD US
Awareness
– An answer to my question . . . right now
– Accessible ACCE web resources to find damn near
anything myself, and where my staff knows they can
go on their own
– A specific knowledgeable person, with real support,
who I can work with when I or they can’t
– Full understanding of what resources ACCE has –
what the cool kids get that I didn’t know I could ask for
from ACCE or even the stuff I didn’t know I needed
– Thought leadership . . .
beyond data & beyond trends
YOU TOLD US
Opportunity
– Doors opened because of OUR network – with
grantors and vendors and other chambers and
universities and data geeks
– International connectivity
– Help telling the Chamber AND the profession’s
story
– Tools for building MY personal resources
– Access to support for my chamber during times of
transitition of every kind.
– You only want to chase the good stuff, so advise
carefully
HERE’S THE COOL PART
ACCE Can Get All That For You
– While not killing the quality stuff that has
helped us and you whether the Great
Recession!
– We know what to buy and build
– We know who to hire & with whom to
partner
– We know where to look for help
– We know what has to be dropped
HERE’S THE HARD PART
“This Plan is indeed aspirational. Fortunately or
unfortunately, it is also essential”
Casey Steinbacher
In order to move with deliberate speed toward
the goals of the plan, we need more resources
What For?
In the years leading up to the recession, ACCE
increased its budget by 100% & its staff by
10%
2. ACCE has kept up or enhanced all key, valued
programs, while reducing staff by 20% since
‘08
3. The Plan will create the kind of organization
you want . . . We can’t wait 3 years to get
there.
1.
A more secure financial
future, made possible here
.
The opportunities you should
pursue, encountered here.
“In This Together”
Strategic Funding Initiative
Connection to the global chamber
network . . .only here
A friend you never would
have known, introduced here
“In This Together” Campaign
To execute the plan and help you find
Excellence, Awareness & Opportunity we
propose a campaign to secure $600,000 in
commitments over the next 3 years.
The skills to advance your region, honed here.
Your victories . . .
Shared with the
world here
The people to coach you,
ready and waiting here.
Excellence
…defining best practices and providing newgeneration training and self-development tools to
those who strive for personal, professional and
organizational excellence.
Awareness
… ensuring exposure to critical information and
trends of the factors that influence your
organization, community and professional life.
Opportunity
… opening doors to new resources for you, your
staff and your organization.
A friend you never would have
known, introduced here.
Highest Priorities:
As we develop, we must start
with a few:
1. Economic & Community Development
2. Communications
3. Resource Development (membership & more)
4. Public Policy Support
A skill you have yet to master,
explored here.
A Changing World
The ways we learn, communicate and build our
capacity are changing dramatically. We are all “in
this together” to secure the resources ACCE needs
to adapt to meet this changing world.
A piece of wisdom, captured here
The questions you have every day, answered here.
Big Picture
The new Strategic Plan envisions an
ACCE built around valuable, accessible,
information in many forms & media – with
specialists who make understandable and
suited to your needs
Ammunition for all your weapons,
cached here.
An Investment in Yourself
The new Information Office - where you find
answers.
Professional guidance to enable us to modernize
your peer networks.
Accessibility of materials you need on demand.
Research into factors that make you and your staff
succeed.
Brand & image enhancement that benefits your
chamber.
Your professional body of knowledge – complete &
applicable
New program options in your high-demand areas:
Leadership, Rainmaking and Economic
Development
In This Together Resource Allocation
Network
Enhancement
$82K
ACCE Marketing
$165K
Chamber Brand
Enhancement
$80K
Professional
Development
$126K
Information Office
$180K
7 teams of 4 or 5
With goal of $70 each
7 teams of 4 o 5
With goal of $70 each
Teams with affinity & Plan
Priority
Non-traditional
Campaign
Elements
Chance to bring us money, other than your
own
Concentration in/on primed discipline
Potential to dovetail with our membership drive
– but not a requirement to
“Prelminary Campaign”
May 1 – August 1
Complete feasibility & refine the plan &
Strategies, including high ask levels
Establish leaders & teams (7 x 4)
Convert Chairman’s Circle members
Ask & coach the callers and captains
Align prospects with askers
Commence pre-campaign initiative
Go public, w/deliberate attention from all
Peers Stepping Up
3-5 already in @ $10,000 per year for 3 years
Three captains already committed
Board members offering to raise their “fair
share” by bringing in other people’s money
Silent Campaign MUST hit 50%
You will be asked. You will ask.
As a board member read & think about
the full plan
Evaluate how much things are worth to
you, but also how much they might be
worth someday you can’t yet picture.
Determine HOW you could schedule the
pledge
Make a “soft’ pledge
The opportunities you should
pursue, encountered here.
A more secure financial
future, made possible here
.
“In This Together”
Strategic Funding Initiative
Connection to the global
chamber network . . .only here