Transcript ENGLISH WITH THE BRITISH COUNCIL

LEARN ENGLISH WITH THE BRITISH
COUNCIL
ENGLISH WITH THE BRITISH COUNCIL
•
•
•
•
•
Introduction
Scope of the service
Product Launches
Price Model
Strategy
INTRODUCTION
•
Learn English with British Council is a language learning tool facilitated via
SMS.
•
The service is a result of collaboration between zMessenger & The British
Council.
•
Launched in 2011 July.
SCOPE OF THE SERVICE:




Grammar
Sentence Usage
Synonyms / Antonyms
Translations in Sinhala or Tamil Language.
Push SMS:

General English messages such as learning tips,
interesting facts, collocations, idioms and expressions and
vocabulary.

Ex: a colleague (n) - A person that you work with. Eg: this is
John, a colleague from the office.
a colleague (n) - A
person that you work
with. Eg: this is John, a
colleague
from
the
office.
Pull SMS

Multiple choice questions including odd one out and gap
filling.

Ex: Fill In the Blank. Yesterday we ____ swimming. Answer:
ENG <space> (A) went (B) have gone (C) were going.
Fill In the Blank.
Yesterday we ____
wimming.
Answer:
ENG <space> (A) went
(B) have gone (C) were
going.
Conversational English

Conversational Push

Sentence translations in Sinhala or Tamil:
Ex: Message: Where's the hospital? = Ro:hala koheda?

Conversational Pull


Question: Sugar tastes ___. Answer: Sweet. Sugar tastes sweet.
= pæni. Seeni pæni rasayi.
Where's the
hospital? = Ro:hala
koheda?
Sugar tastes ___.
Answer: Sweet. Sugar
tastes sweet. = pæni.
Seeni pæni rasayi
REPLY MESSAGES:




Reply messages with answers followed with explanations.
Ex: Well done! Use Past Simple to talk about single, completed
events in the past.
Performance report every 12 days.
Well Done! Your results for learn English with the British
Council is 36/42
Congratulations. You are
performing well. Text ENG
INT to upgrade your level
from
Elementary
to
Intermediate.
result is 10/12.
THREE LEVELS:




1.
Elementary Level
Intermediate Level
Advanced level
Subscriber level upgrade or degrade will be happen in 3
circumstances.
Voluntary request by the subscriber

2. Once the syllabus for a particular level is completed

3. Performance level exceeds the minimum required level
(Only a suggestion will be sent)
Message sending Pattern
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Odd
Week
Pull
Push
Pull
Push
Pull
Push
Pull
Push
Pull
Push
Pull
Push
Pull
Push
Even
Week
Pull
Conv. Push
Pull
Conv. Push
Pull
Conv. Push
Pull
Conv. Push
Pull
Conv. Push
Conv. Pull
Push
Pull
Push
Report
Above Question pattern continues over the month.
PRODUCT LAUNCHES

Currently available with Dialog & Etisalat

Mobitel to be join in the near future

20,000 total Subscribers at present - Dialog 13,000
, Etisalat : 7000
Pricing

Operator
Price - Prepaid
Postpaid
Dialog
2 Rs. per day
Etisalat
25 Rs. for 15 Days
Mobitel
2 Rs. Per Day
60 Rs. Per Month
MARCOMS
From Operator:
 BULK SMS , OBDs, E flyers, Leaflets , Website,
Facebook & Digital Media
From the British Council :
 Free General English Course at the Launch
Worth 34,200 Rs.
 Free Library Memberships
 Work Shops
SAMPLE LEAFLET & AN E-FLYER DONE BY DIALOG
OPERATOR WEBSITE AND SOCIAL
MEDIA
AWARDS
BC English Won an award at E Swabhimani 2012 under
National Best E Learning & Education.
PR COVERAGE BY THE BRITISH COUNCIL AND
ZMESSENGER
STRATEGY






Service can be activated by any basic phone user.
Individual Evaluation.
Content is available on different levels of difficulty –
Makes the service suitable for people with different
levels of English Knowledge.
Localized Content & Periodical supervision from
Experts at the British Council.
Marcom Support from the British Council.
Product Expansion : IVR - To be introduced in
November.