Transcript Document

What Green Cleaning
Can Mean For You?
BSCAI, Orlando, FL
April 2, 2005
Stephen P. Ashkin
812 / 332-7950
[email protected]
1
Never doubt that a small group
of thoughtful, committed citizens
can change the world.
In fact, it’s the only thing that
ever has.
Margaret Mead
BSCAI – An Introduction to Green Cleaning
2
How Big Is Your Piece Of The Pie?
Is It Growing?




$150 billion industry
Cleaning industry minimal real growth
Growth through taking market share
Green can help
BSCAI – An Introduction to Green Cleaning
3
Why build green?
Sell Price
$250,000
?????
Const Cost
$175,000
$177,500
Utilities
$500/month
$250/month
Maintenance
$20/month
$30/month
BSCAI – An Introduction to Green Cleaning
4
Why build green? 15 years later
Sell Price
Replacement
Utilities
Maintenance
$500,000
?????
New roof, furnace, A/C
$0
$3,000/month
$1,500/month
$40/month
$60/month
BSCAI – An Introduction to Green Cleaning
5
Define “Green” Cleaning
…products and services that reduce the
health and environmental impacts compared
to similar products and services used for the
same purpose.”
Executive
Order 13101
Green Cleaning: Cleaning to protect health
without harming the environment.
BSCAI – An Introduction to Green Cleaning
6
Define “Green” Cleaning
 Chemicals:
 Cleaners: Green Seal GS-37
 Others: Low VOC
 Floor Finish: Sustainable, metal-free
 Hand Soaps: Non-antimicrobial
 Paper & Liners:



Comprehensive Procurement Guidelines
Green Seal
Chlorine-Free Paper Association


Vacuums: CRI Green Label Program
Floor Machines: Vacuum attachments
 Equipment
BSCAI – An Introduction to Green Cleaning
7
Define “Green” Cleaning (cont)
 Entry mats
 Tools & Equipment:




Micro-fiber mops & cloths
Vapor machines
High-efficiency carpet extractors
Water-conserving tools & devices



Procedures
Stewardship
Communications
 Recycling
 Integrated Pest Management
 Energy
 Other:
BSCAI – An Introduction to Green Cleaning
8
The Impact of Cleaning on…

Building Owners & Managers

Complaints

Tenant Retention

Profitability



Vacancy Costs
Sales
Space Improvements

Marketing

Avoid Regulations
BSCAI – An Introduction to Green Cleaning
9
The Impact of Cleaning on…

Building Tenants/Occupants

Productivity
$160/sq ft
 2% - 7%
 $3+/sq ft


Litigation

Marketing
BSCAI – An Introduction to Green Cleaning
10
The Impact of Cleaning on…

Product Users



Health
Worker’s Comp
Turnover
Recruiting
 Hiring
 Training
 Impact on service


3 Million custodians
BSCAI – An Introduction to Green Cleaning
11
The Impact of Cleaning on…

The Environment

6 Billion pounds of chemicals

35 Billion plastic trashcan liners

4.5 Billion pounds of janitorial paper

500 Millions of pounds of equipment
BSCAI – An Introduction to Green Cleaning
12
Markets for Green
 Federal Agencies: US General Services
Administration, Interior, Defense, Ag, EPA...
 States: Massachusetts, Minnesota, California,
Pennsylvania, Vermont, Washington….
 Counties & Municipalities: King County, WA,
Phoenix, AZ, Santa Monica, CA, Austin, TX….
 Schools & Universities: Chicago, Pittsburgh,
Washington State
 Health Care: Hackensack, Kaiser Permanente,
Catholic Hospitals
 Commercial Office Buildings: US Green Building
Council: LEED for Existing Buildings
BSCAI – An Introduction to Green Cleaning
13
Markets for Green
 Federal Agencies: US General Services
Administration, Interior, Defense, Ag, EPA...
 States: Massachusetts, Minnesota, California,
Pennsylvania, Vermont, Washington….
 Counties & Municipalities: King County, WA,
Phoenix, AZ, Santa Monica, CA, Austin, TX….
 Schools & Universities: Chicago, Pittsburgh,
Washington State
 Health Care: Hackensack Medical Center, Kaiser
Permanente, Catholic Hospitals
 Commercial Office Buildings: US Green Building
Council: LEED for Existing Buildings
BSCAI – An Introduction to Green Cleaning
14
Markets: Federal Agencies

FAR Section 23.7 “…consider environmental factors
when purchasing products and services

E.O. 13101 Greening the Gov’t Through Waste
Prevention, Recycling and Federal Acquisition

E.O. 13148 Greening the Government Through
Leadership in Environmental Management

RCRA Section 6002 Comprehensive Procurement
Guidelines …recycled content in janitorial items

MOA Aug. 2000. Committee on Purchase, NISH,
NIB, Dept of Interior and EPA

USGBC LEED Rating System
BSCAI – An Introduction to Green Cleaning
15
Markets: Federal Agencies

FAR Section 23.7 “…consider environmental factors
when purchasing products and services

E.O. 13101 Greening the Gov’t Through Waste
Prevention, Recycling and Federal Acquisition

E.O. 13148 Greening the Government Through
Leadership in Environmental Management

RCRA Section 6002 Comprehensive Procurement
Guidelines …recycled content in janitorial items

MOA Aug. 2000. Committee on Purchase, NISH,
NIB, Dept of Interior and EPA

USGBC LEED Rating System
BSCAI – An Introduction to Green Cleaning
16
Markets: Schools

Focus on Kids


Student Performance





Kids are not miniature adults
Charles Young Elementary School
Improvements on Standardized Tests
Creating a better learning environment
Declining budgets – tie to education
Influencers





CHPS
EPA Tools for Schools
PTA/PTO
Healthy Schools Organizations
Unions – NEA & AFT
BSCAI – An Introduction to Green Cleaning
17
Markets: Health Care

Focus on “Healthcare
Without Harm”

Critical, Semi-Critical &
Non-Critical Cleaning

Hazardous waste, mercury, recycling

Declining budgets – tie to health outcomes

Influencers




Health Care Without Harm
Hospitals for a Healthy Environment
IEHA, ASHES, EPA
Other
BSCAI – An Introduction to Green Cleaning
18
Markets: Hospitality


Focus on “green” and upscale facilities
Issues




Laundry & Warewashing
Cost




IAQ (i.e. fragrances)
Residential Issues (i.e. dust mites)
Products
Procedures
Marketing
Influencers



Green Hotel Association
Green Seal
EPA
BSCAI – An Introduction to Green Cleaning
19
Markets: Commercial Buildings

Focus on “Green” buildings




Cost



Products
Procedures
Declining budgets – tie to:




Public buildings (longevity)
Vulnerable occupants
High profile and Mission
Better productivity
Improved health
Reduced liability
Influencers

USGBC
BSCAI – An Introduction to Green Cleaning
20
Commercial Office Buildings
US Green Building Council
LEED for New Construction
191 Certified Projects
 1,800+ Registered Projects

Feds – GSA, DoD, EPA, USPS, DOI, USDA
 States – MO, NY, PA, CA, WI, WA, OR…
 Cities – Chicago, LA, NYC, Austin, LV…
 Universities – Washington, MIT, Duke, UM…
 K-12 -- Detroit & Seattle Public Schools…
 Building Owners – CB Rich Ellis, Hines…


2,000+ Unregistered Projects
BSCAI – An Introduction to Green Cleaning
21
US Green Building Council
LEED for Existing Buildings

Cleaning Industry Can Deliver 13+ Credits
(Plus 1 to 5 Innovation Credits):
Sustainable Sites (2+)
 Water Efficiency
 Energy and Atmosphere (++)
 Materials and Resources (6)
 Indoor Environmental Quality (5++)
 Innovation Credits (?)

BSCAI – An Introduction to Green Cleaning
22
US Green Building Council
LEED for Existing Buildings

85 Total Points (Credits)





Certified:
Silver:
Gold:
Platinum:
32-39 points
40-47 points
48-63 points
64+ points
Cleaning Industry – 13 Points (Credits)




Certified:
Silver:
Gold:
Platinum
40%
33%
27%
20%
BSCAI – An Introduction to Green Cleaning
23
LEED for Existing Buildings
The Value/Cost of a Point

Sustainable Sites Credit 7.2
Reduced Heat Islands – Roof Surfaces
City Hall, Chicago, Illinois

$450,000

BSCAI – An Introduction to Green Cleaning
24
Why Others Want It
(It’s NOT Just About LEED Credits)

Reduce environmental
and health impacts

Reduce liability, legal
costs and insurance

Reduce regulatory and
inspection load
 Improve tenant satisfaction
 Improve tenant retention
 Improve productivity
 Improve “product” quality
 Improved quality of work life
 Improve employee retention
It’s GOOD Business!
BSCAI – An Introduction to Green Cleaning
25
No Matter the Size of Your Piece of Pie
Green Can Help It Grow
BSCAI – An Introduction to Green Cleaning
26
Final Thoughts

Green Cleaning can re-establish our
industry’s “value” as essential to
protecting public health, improving
performance and productivity.

Green Cleaning can make an enormous
impact towards reducing our impact on
the environment.

What would happen to our industry if
building owners decided they needed to
clean 25% more?
BSCAI – An Introduction to Green Cleaning
27
Let’s Talk Green








www.bscai.org
www.usgbc.org
www.GreenSeal.org
www.scorecard.org/chemical-profiles/index.tcl
(to learn about chemicals)
www.NewDream.org (green purchasing)
www.h2e-online.org (health care)
www.chps.net (schools)
www.HealthySchoolsCampaign.org (schools)
 www.AshkinGroup.com -- DestinationGreen
BSCAI – An Introduction to Green Cleaning
28
DestinationGreen

Free e-newsletter to help sales
people sell more green products

Go to www.AshkinGroup.com

Click on link to DestinationGreen

Enter email address to subscribe
BSCAI – An Introduction to Green Cleaning
29
Making the world
a cleaner, safer, healthier place
… one building at a time.
The Ashkin Group
812 / 332-7950
[email protected]
www.AshkinGroup.com
30