Transcript League/LSC Quarterly IIA Update

Wednesday January 15th, 2014
1. Credit Union Participation
2. IIA Stats
3. Partner Updates
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TurboTax
GM
Credit Union Auto Club
Sprint
ADT
4. Program Updates
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Client Services
Partner Center
5. Wrap-Up and Questions
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Over 3,500 credit unions support one or more IIA programs!
Program Support Continues to Grow!
IIA Participation
Credit Unions
2011
2012
Through 12/31/13
IIA Overall
3,314
3,400
3,634
Auto
2,617
2,772
2,848
Sprint
1,560
1,806
1,787
ShopAmerica/Member Rewards
2,547
2,602
2,617
TurboTax (2011 TY)
955
1,142
1,343
Credit Union Auto Club
N/A
N/A
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Check on the status of your credit unions with the League Reports at:
http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html
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Sales (thru 12-31)
Total Sales
Member Savings (thru 12-31)
3,431,723
Total Savings
> $807 million
1,179,790
Sprint Savings
> $344 million
Auto Sales
605,963
Auto Savings
> $454 million
Turbo Tax Returns
1,645,970
TurboTax Savings
> $8.6 million
Sprint Activations
Credit Unions
Credit Union Auto Loans (thru 12-13)
Auto Loans Funded
310,608
Auto Loan Value
> $6.8 billion
Check on the status of your credit unions with the League Reports at:
http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html
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TY13 Program
• Tax season is in full swing
• CUSG client managers and client support staff are
assisting credit unions with fulfilling marketing
requirements
• Promoter level marketing requirements
– Post TurboTax banner on the CU website home page by 1/12
– Post TurboTax banner on Online Banking pages by 1/12
– Send dedicated email to members in early January and early
April
• It is imperative that enrolled credit unions post the
TurboTax banners and market the program to their
members in early January
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Early Marketing Is Key To Success
• 70% of TurboTax online returns are started by February 10th
• Early, persistent, and consistent marketing is key with
greater emphasis in peak periods
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2013 Marketing Strategy
• The focus for TY13 is growing member awareness of the
TurboTax credit union member discount
– 1,344 credit unions are enrolled in the TurboTax program
• 165 new credit unions enrolled for TY13
• Credit union members used 197,394 units in TY12
• The goal for TY13 is to increase the number of units
used by members to 246,743, an increase of 25%
• The enrolled credit unions represent 41,941,895
members
• 246,743 is .59% of the members at the enrolled credit
unions
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Call To Action
• Need League assistance to connect to all enrolled
credit unions to encourage and support more
marketing and communication of the program to
members
• TY13 the incentive to Leagues has been enhanced to
20% of sales from all enrolled credit unions in your
state
– Previously Leagues earned 20% of sales from only new CUs
enrolled in the program
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IIA Impact – November 2013
PROGRAM
2012
CYTD
SALES
% OF GM
RETAIL
2013
CYTD
SALES
% OF GM
RETAIL
Credit Union
53,915
3.1%
63,593
3.3%
Launched 1/09
Credit Union 83.6% Conquest
Top Sellers
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Program Highlights
• December 2013 best GM IIA sales month since
August 2011 – up 78%
• 2014 U.S. industry forecast 16 million +
• Enhanced Bigger, Better, Simpler program
launched in October
• More loans written by credit unions!
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Enhanced Program
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Real Time Contacts
Credit unions need to provide accurate contact information to fully leverage
instant loan leads.
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Loan Link
Credit unions can now easily provide their loan link
to IIA!
– Provides easy access to your loan app or loan
page
– Drive more auto loans to your credit union
– Use your scorecard to provide your loan link
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2014 Focus – GM Premium
2013 Premium Highlights
• 80 New Premium credit union enrollments since launch!
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41% increase in year over year GM sales since loan lead launch!
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Premium CUs sales as a percent of members was 15% better than Standard
CUs
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Focus will be signing up or upgrading credit unions to the GM Premium Level
•
Standard level will no longer be offered
Premium Benefits
• Credit unions receive instant email notification of their in-market member
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Other benefits include custom marketing materials and GM Employee Pricing
for credit union employees that own a non-GM make
League support needed
• Enroll or upgrade credit unions to premium
• Ensure credit unions are marketing the program per their agreement
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Promotional Opportunity
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IIA has made auto loan promotions easier for credit unions with Credit Union Auto
Club, to help:
– Drive Auto Loans
– Welcome New Members
– Reward Employees
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Through a specially built portal, credit unions can purchase up to 100 Credit Union
Auto Club memberships, in one transaction, at a savings of $10 off the member price
•
Plus, the credit union and your league will still earn marketing reimbursements with
each membership purchase
•
Four credit unions enrolled over 150 members using Auto Club as a loan incentive
League support needed
• Enroll credit unions to participate
• Ensure credit unions are marketing the program per their agreement
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Credit Union Auto Club Promo Pricing
Member Price Member Price Member Price
– Family
– Family
– Family
Member Price – Member Price Individual + 1
Up to 4
Up to 5
Up to 6
Individual
Member Price
Credit Union Promotional
Price
Credit Union
Marketing Reimbursement
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•
•
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$47
$58
$69
$80
$91
$37
$48
$59
$70
$81
$5
$6
$7
$8
$9
Buying your promotional memberships is an easy five step process:
Log into the Invest in America Partner Center
Click on Credit Union Marketing Materials
Click on Credit Union Auto Club Marketing Materials
Go to the Credit Union Auto Club Promotional Membership Enrollment portal
Enter each member's information, up to 100 at a time, and pay by credit or debit card
As credit unions plan their next promotion or 2014 marketing plan, make sure they
include Credit Union Auto Club discounted memberships to help drive interest.
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Enhanced Portal Access
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Promotional Enrollment Portal
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Sales Kit Flyers
General Flyer
Promotional Enrollment Flyer
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Peninsula Best Practice
Fall Newsletter
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Money One Best Practice
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2013 – 2014 Contract Year
1,909 Credit Unions
81% (1,541) are currently considered “Active”
19% (368) are currently considered “Inactive”
ACH Sprint Marketing Incentive Payments
Nearly all league/LSC payments are made via ACH. If your organization is not
yet signed up to receive the Sprint marketing incentive via ACH, please
contact Lisa Treat.
Moving toward credit union ACH payments.
Begin with credit unions with largest check amounts.
Contract Year = October 1 of each year through September 30 of the following year.
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Smaller Sprint Incentive Check?
Incentives are generated from overall member usage. Currently, there are more credit unions
participating (more incentive checks to distribute), participating credit unions are not reaching
members as often and fewer members are signing up on a monthly basis. These facts coupled
with the effects of verification, make it essential to ensure that credit unions are fulfilling all the
minimum marketing requirements.
Credit Union Minimum Marketing Requirements
• Promote Sprint service exclusively
• Include a quarterly statement insert at least once per Contract Year
• Continuously display Sprint lobby materials
• Publish approved newsletter articles at least two (2) times per Contract Year
• Display approved Sprint banner and link on credit union website
CUSG Audits
 Web Ad & Link
 Newsletters Articles
Proof of newsletter articles can be viewed in multiple ways: Web posting (link), email, fax or mail.
The reason we send monthly reports to the leagues/LSCs is to give you the opportunity to communicate
the information with your credit unions and update our team as needed.
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Current Verification Numbers
From January program numbers, overall verification remains at 57% (as of October 2013). 33%
of new customers validated in October 2013, while those revalidating (already on the program)
are validating at 11% in October 2013.
Of all customers that attempt to validate under the program, 97% are successful as of October
2013.
All Verification by Month
60%
57%
57%
57%
Invest in America App Usage
50%
Launched December 7, 2012
40%
37%
37%
33%
30%
20%
11%
11%
11%
Downloads : 56,743
 Apple: 29,426  Android: 46,145
App Verification Submissions: 75,571
10%
0%
August '13
September '13
Overall
New
October '13
Revalidation
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For members paying their Sprint monthly bill through Sprint’s AutoPay option
from their credit union checking account or credit union debit/credit card,
verification is as easy as it gets.
1.
2.
3.
Members sign up for Sprint’s AutoPay online using their credit union account
(checking, credit card or debit card).
Sprint pulls the R&T and credit/debit card BIN numbers monthly and verifies credit
union membership for all accounts being paid through Sprint’s AutoPay from a
credit union account via the above methods.
These members are validated monthly each time the report is pulled and members
verified through this process have no need to go through any other verification
process.
CU Solutions Group and Sprint are investigating the possibilities of expanding the automatic
payment verification option when automatic payment is set up through the credit union online
banking or for members who make payments using a credit union credit or debit card.
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Verification is easy and only takes a few minutes to complete. There are three additional ways to
verify credit union membership:
1. Visit www.Sprint.com/verify from a mobile device
Members need to black out all confidential information on
their documentation prior to faxing.
2. Free Invest in America app for Android and/or iPhone
• iPhone users can find it at the Apple App Store.
• Android users can find the app in the Android Market.
• Members just need to search for “Invest in America.”
• Members will be prompted to black out all confidential information within the app right
on their phone.
• This app also lists all other Invest in America discounts.
3. Fill out and fax the Sprint verification form and supporting documents to Sprint Corporate
Accounts: 913.523.1987 or toll free: 877.687.8211
Members need to black out all confidential information on their documentation prior to
faxing.
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www.LoveMyCreditUnion.org/Limited-Time-Offers-904.html
Sprint continues to offer a number of promotions. New promotions will be announced
January 24, 2014. Please visit LMCU for all of the most up-to-date information.
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ADT – Credit Union Member Offer
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The newest product in the IIA program
ADT is America’s #1 home security provider
Credit union member offer includes
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Free ADT monitored home security systems ($850 value)
• Digital Key Pad
• Key Chain Remote
• High-Decibel Alarm
• Up to 3 entryway contacts
• Pet Sensitive Motion Detector
• Backup Battery
Exclusive bonus offer (additional $425 value)
• Digital Key Pad
• Key Chain Remote
• Up to 3 entryway contacts
• Pet Sensitive Motion Detector
The pilot program was launched in Michigan in November
5 Michigan credit unions have enrolled in the program
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Microsite
Exclusive Credit Union Member Bonus - $425 Value!
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GLASS
BREAK
MONITOR
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Value
$425 in savings!
Members
Value for
Everyone!
$50 Per Installation
Marketing reimbursement
Credit Union
$50 Per Installation
Marketing reimbursement
League
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CLIENT SERVICES
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CREDIT UNION
Frequently Asked Questions
What’s the best way to
renew for Sprint?
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Where do I find the link
to my TurboTax
microsite?
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What programs am I
signed up for?
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The best way to renew for Sprint is online through the Partner Center at
www.LoveMyCreditUnion.org
If you prefer to fax a renewal form, please fax forms individually to 800.341.9160
The link can be located in the Marketing Materials section within the Partner
Center
Click on Web Banners for TurboTax and you will find the TurboTax Link URL
In the Partner Center, the Credit Union should click on
View Your Scorecard to see in which programs they
are enrolled.
For assistance, please contact Client Service:
866.348.2887
[email protected]
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PARTNER CENTER
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Partner Center Update
• Latest Updates:
– Sprint Online Renewal
– TurboTax Online Enrollment and
Promoter Upgrade
– Online Marketing Material
ordering for GM and Credit Union
Auto Club
• Partner Center Redesign:
– Easier to Navigate
– More User Friendly
– Planned release in 2014
– Partner Center recommendations can be emailed to
[email protected]
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MARK YOUR CALENDARS!
Upcoming League Update Meetings
Wednesday April 16th 2014
Wednesday July 16th 2014
Wednesday October 15th 2014
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WRAP UP & QUESTIONS
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