Company research with Business Source Premier: MarketLine company profiles

Olivia Olivares James W. Miller Library, SCSU Revised Spring 2013

Business Source Premier (BSP) offers access to company profiles from MarketLine, a business information gathering company with over one hundred years of experience. Over 10,000 company profiles are available, most of them publicly held companies.

To access these profiles, click “Company Profiles” in the blue menu bar near the top of the screen.

Here’s the MarketLine Company Profiles search interface. The company profiles are listed in alphabetical order. The list includes the country in which the company is based and the primary industry in which the company engages.

You can search for a company profile by searching for the first couple of words in the company’s title, or you can do a “match any words” search if you’re unsure of the company’s full title. “Match Any Words” generally generates a more efficient search.

Let’s say we’re interested in Home Depot. Enter “home depot” in the search box. You don’t have to capitalize. But be sure to choose “Match Any Words” for a quicker result.

The search results will give you access to an abstract with basic company information and a link to the MarketLine report in PDF format.

Here’s the Datamonitor company profile. Check the publication date on the bottom to make sure the information is current (published in the past year or so). This report was published December 23, 2012.

MarketLine company profiles tend to be anywhere from 15 to 40 pages, making them easy to print, save to your PC or profile, or e-mail to yourself. A glance at the table of contents will tell you what the report includes: lists of products and services, SWOT analyses, lists of top competitors, and a “Company View,” usually a letter from the company’s CEO.

Questions?

Please contact: Olivia Olivares, business specialist James W. Miller Library Saint Cloud State University [email protected]

(320) 237-308-4822