Transcript Internationalizing Canadian Education: Reflections & some

Maximizing your ROI
(Return on India)
by Husain F. Neemuchwala
September 23, 2010
Canada India Education Council (CIEC)
Outline
 Background information
 Reflections on Canada’s education efforts in
India
 ‘Opening’ of India’s doors (Right to Education
bill | Bill 57 Foreign Providers Act)
 Showcase | Highlight recent developments
(US-IEC, IAEC...)
 The time to act in NOW
 Working together to become the destination of
choice for Indian students
Global Destination of International
Students
U.S
20%
all Others
28%
U.K
13%
Japan
4%
Canada
5%
China
7% Australia Germany
8%
7%
France
8%
Source: Project Atlas 2007: Institute of
International Education
Canada’s share as a host country is only 5%
Top 10 Countries of Origin of Foreign
Students in Canada
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
China
South
Korea
United
States
France
India
Japan
Saudi
Arabia
Taiwan
Hong
Kong
Mexico
Mexico has recently overtaken Germany in 10th spot
Reflections on the Canada-India
education corridor
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Operating below optimal potential
Canada less known ‘brand’ in India.
Need quantum leap
Areas of collaboration besides
recruiting include academia-industry
cooperation, use of alumni networks...
Review & re-engage this ‘dynamic’
education corridor
A quantum leap required in promoting
‘brand Canada’
 Need to increase our promotional efforts
compared to competitors from countries
 Imperative in the light of new
developments in India and a better
reflection of ALL our Institutions.
 No co-relation between economic
benefits ($6.5B) and our budget in terms
of ‘brand promotion’ (roughly $1M)
Enriched Academia | Industry Cooperation
 Besides on-going collaborative programs|
projects, we could also look at mutually
rewarding areas such as VET areas, co-op
programs and create customized corporate
training solutions.
 Several Indo-Canadian companies requiring
skilled employees such as TCS, ICICI,
Deloitte, Scotia Bank, Bombardier...& more.
In expensive ‘marketing’ options
 Pre-planned school drop in visits (engage |
reward HS Counsellors, student interaction)
 Pre-planned Alumni networking receptions
(makes $$ sense to maintain up to date
database)
 Combined approach (agents?, ‘rep office’?,
fairs?,)
 Reach out using social networking tools
(students ‘meeting ground’...FB, Orkut, Ishtyle
& many more)
Review the ‘Canada-India
education corridor’
 Fact: Canadian official position towards India
remains elusive and at times inconsistent.
 Fact: We need to maintain our genuine desire and
commitment to realize educational partnerships.
 Fact: Currently, 28 or so active ‘partnerships’
between Canada-India
1. STRENGTHS
2. WEAKNESSES & REMEDIAL
MEASURES
3. OPPORTUNITIES & CURRENT
STATUS
4. THREATS & CURRENT STATUS
Courtesy: Prof R Natarajan, AICTE & Former Director, IIT Madras
10
1. STRENGTHS
 Engineering is popular option of study for youth
 The private sector has created significant
capacity in terms of the number of institutions
and intake (approx. 80% of total capacity).
 Increasing involvement of Industry Associations
(CII, FICCI, ASSOCHAM, NASSCOM) to partner
and collaborate with academic institutions.
 Accreditation initiatives of NBA & NAAC are
serving to promote quality improvement in
technical institutions.
2. WEAKNESSES & REMEDIAL
MEASURES
 While there are islands of excellence,
these are few and between.
 Lack of interest among graduating
engineers to pursue research degrees or
Teaching careers...due to lucrative jobs
available in private IT sector).
 Creation of acute shortage of qualified
and competent faculty, especially in ICT
areas.
3. OPPORTUNITIES & CURRENT STATUS
 For setting up high-quality Indian institutions –
sponsored off-shore campuses.
 IT tools are becoming available for Technology
enhanced Learning to broaden scope for
Technical Education.
 Distance Education possibilities for Continuing
Education.
 Networking of Technical Institutions at different
levels for mutual benefit, sharing of resources
and undertaking major projects.
4. THREATS & CURRENT STATUS
• In the emerging scenario, quality concerns need
to be addressed urgently.
• Increasing competition from International
players.
• The non-uniformity in distribution of Technical
Institutions in the country causes regional
imbalances & inter-state migration of students.
• Technical Institutions in the rural and
industrially backward areas are not as popular
with students, leading to unfilled capacities in
some Institutions.
India: Quick statistics
 Population 1.3 Billion, 1/3rd below age 30 and
growing middle class of 300 Million
 Over 100,000 Indians go overseas to study
 18,064 Colleges |379 Universities
 Only 1 University (JNU-183rd ) & 2 Institutions
(IIT’s-57th and IIM’s-68th) are in Top 200. Need
for quality education !
 Huge potential exists!
 Indian Economy growing at 9 %
‘Opening’ of India’s doors
India’s intention to become “the hub of
knowledge in the world” by using “education
diplomacy”...Prof. Balbir Sahni
 Foreign Education Providers Bill
“Under the bill, foreign education-providers will be
allowed to operate in India but not allowed to
repatriate any profits”
 Right to Education Act
“Education is the birthright of
every child in India”
Highlighting recent developments
 India-US Education Council
 India-Australia Education Council
 Singapore-India Education Council...
 Other countries lining up...
The time for Canada to act in NOW
 Previous mis-steps |in-actions have created ‘vacuum’
 Use opportunity to strengthen Canada’s weak ‘brand’
 Cure for Provincial Governments budget woes
 Significant Federal revenue ($6.5B)
 Another country’s misfortune (Australia) could be a
blessing for Canada
 Both Governments are very interested (MOU signed
at G20 in Toronto)
Creation of the ‘Canada India
Education Council’ (CIEC)
CIEC is a national, not-for-profit, membership based,
event driven organization established to operate
exclusively within the burgeoning Canada-India
education corridor, enhance ties and create
opportunities for institutions and learners from both
countries.
CIEC plans to meet its mandates by combining a mix of
corporate governance with the benefits of a publicprivate partnership balanced with a gentle yet
assertive entrepreneurial methodology to remain
independent and maintain financially sustainability.
Laying the Foundation
 Past 'Synergy', 'Ed-Mission' & 'unFAIR' events
conceived and conducted under previous
banners has resulted in meaningful ongoing
activities to be continued by CIEC
India Spring Expo (2004)
India Spring Expo (2005)
Fall Asia Middle East (2005)
Spring Asia Middle East (2006)
Fall Asia Middle East (2006)
Fall Asia Middle East (2007)
Synergy 2007
Synergy 2008
Synergy 2009
Synergy 2010 (today)
Ed-Mission 2008
Ed-Mission 2010
Ed-Mission 2011
(planned for Spring)
Objectives
 to promote education ties between Canada and India…nationally !
 to conduct recruiting opportunities, affiliations, partnerships, joint
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ventures & programming, organizing trade delegations and other areas
of collaboration and facilitating offshore educational options.
to be able to assist with respect to policies and programs using on the
ground information and assets…
to provide information | advice to institutions from both countries …
to regularly organize Indian Counselor (FAM) tours …
to mobilize resources and assets online …
to create a ‘clearing house’ of information and develop an interactive
database and ‘meeting ground’…
to deliver value by personally visiting and meeting every member
annually to share sector updates, discuss membership benefits, solicit
feedback and share potential opportunities….
to become the ‘go to’ organization and work with partners such as
SICI, AUCC, ACCC, CBIE…
Member Services
 Rep. Offices in India (3 cities by 2011)
 Participation on Ed-Mission, Synergy, unFAIR…
 Link | exposure on CIEC website
 One-call access in both countries (operational by 2011)
 ‘On the ground’ expertise (hiring full time ‘expert’)
 Receptions, Networking events & Delegations
 $1Million Scholarship program (create ‘pool’ of prospects)
 On site visits (at least once per year)
 Invite or attend ‘Familiarization Tours’
 Stay connected electronically (FB, Linked In, Twitter…)
Simple ‘tips’
 Use existing & available resources |
tools.
 Appearance simply not enough.
Presence (semi | permanent required)
 Reach out, Recruit, Retain, Reward,
Repeat !
Membership categories
Members representing both countries.
Eligible institutions must meet Federal guidelines.
12 Members signed by already since June 2010
(UWO, U Sask, Durham, U Regina, Deloitte, Scotia, Shastri Inst….)
 Academic Members $3400
 Corporate Members $3900
 Individual Members $1500
CIEC Committees & Leadership
Committees
1) Academic Relations (led by Dr. Sheila Embleton)
2) Recruitment
3) Student |Faculty Exchange
4) CSAC (Cross Sector Advisory Cmte incl. political)
Leadership
1) Governing Council
2) Board of Directors
CIEC: Executive team
• Chairman
Honourable Pierre Pettigrew, PC
Past Federal Trade Minister
• President & CEO
Kam Rathee
Past President C-IBC
• Executive Director & COO
Husain F Neemuchwala
Founder-ICE
Past chair, C-IBC Ed. Committee
ICCC Trade SME
Thank you !
Husain F Neemuchwala
Executive Director & COO, CIEC
P: (647) 500 7011
[email protected]
www.CanadaIndiaEducation.com