An Initiative by

Welcome to RED!!!

A High profile competition featuring excellent teams from across Corporates within the Chennai region Well featured Celebrity jury that judges each of your performances Almost 75 Corporates involved across 3 months of interaction Highly Satisfied Sponsors with direct access to almost 100 Corporates (Vodafone is the Title Sponsor for RED 2013 & 2014) Almost 75 events within Corporate premises as Power Play interactions 4 preliminary competitions, one Grand Finale at Lady Andal Auditorium Total footfalls of about 100000 across the period Eyeballs exceeding 1000000 across the period featuring print, radio, Social Media (RED ICC Facebook page clocked 15000+ likes last year over a 60 day period) www.redicc.in

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Events!

Rhythms: On your toes: Spice: Out of the box: Style Icons: Music Band Choreography Variety Show Ad Zap Fashion show Smart Minds: Shutter Bug: Quiz Photography Mad Angles: Comedy Act Dumb & Dumber: Dumb Charades Bioscope: Short Film Total Prize Money of 5 Lakhs www.redicc.in

Dates!

Power Play – June & July 2015 (75 events within corporate premises) Preliminaries – 20 th ,21 st , 22 nd and 23 rd Aug 2015 (at NIFT Auditorium) Grand Finale – 30 th Aug 2015 (at Concert Hall, Lady Andal) www.redicc.in

What is POWER PLAY Activity?

POWER PLAY is an initiative to engage Vodafone RED participant company employees in a short, energetic interaction at their work place. The activities are fun, and done engaging them with the draw of winning vouchers while having fun at work, which can be redeemed towards competition entry fees.

It gives a platform to brand the event with the required positive energy and to help companies identify talents amongst the employees www.redicc.in

How does POWER PLAY work?

“Vodafone RED “POWER PLAY” An Activity Coordinator Supervisor Promoters to run the activity All promoters will be wearing Vodafone RED branded T-shirts & Caps. Photo & kiosk for Registration DJ starts playing music to attract the crowd. MC starts announcing the events of the day, how they can win free entries to Vodafone RED, and starts calling people. Promoters begin engaging the audience which gathers for the Vodafone Vouchers.

Individuals in the Groups choose one chit each out of the bowl which could either be a funky question or funky contest.

Winners are moved to the desk where the Data Base is collected and Vouchers handed off A separate desk where the winners can consolidate their winnings and register for RED 2015 The Team continue the activity till maximum participation is generated.

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Sample Print Advts

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Standees / Side panels / Drop downs for the pre event / Captain’s meet www.redicc.in

Power Play Kiosk - Set-up

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Media Plan

Chennai Times

400 Sq cm Chennai Times 18 Advts

Bus Back

100 buses – OMR & City Routes

Radio Spots

5000 Sec - Radio Mirchi

Live Streaming

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Captain’s Meet!

Venue: Accord Metropolitan Date: Pax: TBD 200 (Captains / Media & Crew) MC welcomes the Celebrity chief guest, Team Captains & delegates from the media RED team welcomes the gathering 75 Corporate team captains will pick up lots to know their sequence The Celebrity Chief Guest addresses the gathering Representative from Sponsor addresses the gathering Q&A with the delegates from the media Q&A with the team captains Thank you note Followed by Hi-Tea www.redicc.in

Prelims -1

Venue: Date: NIFT Auditorium, OMR Friday, 21 st August 2015 Participants : 75 Corporates Competitions: Bioscope - Short Film Screening Theme :

Retro

Celebrity Jury Set-work, LED Screen & Database collection T-shirts (Sponsor branding) www.redicc.in

Prelims -2

Venue: Date: NIFT Auditorium, OMR Saturday, 22 nd August 2015 Participants: 75 Corporates

Competitions:

On Your Toes Out of the Box Spice Style Icons - Choreography - Adzap - Variety - Fashion Show Theme :

Retro

Celebrity Jury Set-work, LED Screen & Database Collection, T-shirts (Sponsor branding) www.redicc.in

Pre Finale

Venue: NIFT Auditorium, OMR Date: Sunday, 23 rd August 2015 Participants: 60 Corporates

Competitions:

Smart Minds Mad Angles Dumb & Dumber Shutter Bug Theme :

Retro

- Quiz - Comedy Act - Dumb Charades - Photography Celebrity Jury Set-work, LED Screen & Database Collection, T-shirts (Sponsor branding) www.redicc.in

Grande Finale

Venue: Date: Concert Hall, Lady Andal Sunday, 30 th August 2015 Participants : 50 Corporates Competitions: On Your Toes Spice - Choreography - Variety Rhythms Style Icons - Fashion Show Bioscope - Music - Short Film Theme :

Retro

Celebrity Jury Cash Prizes for Winners Trophies for Best Teams Set-work, LED Screen & Database collection T-shirts (Sponsor branding) www.redicc.in

After Party!

Venue: TBD Pax: 150 (Winners, Sponsors, Organizers & Crew) Thank you note followed by Cocktails, Dance and Dinner www.redicc.in

Contact us: Anand Balakrishnan - +91 98844 22544 Sqn.Ldr.Unni Nair - +91 9840072112 Dominic Prashanth - +91 98846 22810 website : www.redicc.in

email : [email protected]

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Thank You!!

An Initiative by