Transcript Building Physical Activity into People’s Lives

Building Physical Activity into
People’s Lives
Suzanne Gardner
Regional Physical Activity Co-ordinator –
West Midlands
West Midlands
Physical Activity Trends in the West
Midlands
West Midland's Men Participation in 2003 & 2006
West Midland's Women PArticipation in 2003 & 2006
45
45
40
40
35
35
30
30
25
25
%
2003
20
2006
%
15
15
10
10
5
5
0
2003
20
2006
0
High
Medium
PA Level
Low
High
Medium
PA Level
Health Survey for England 2003. The Department of Health, 2004.
Health Survey for England 2006. The Information Centre, 2008.
Low
% of Pupils undertaking at least 2 hours of High Quality P.E and Out
of Hours Sport - by Local Authority
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100%
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80%
70%
60%
50%
40%
30%
20%
10%
0%
Statistics taken from DCSF (2007) 2006/07 School Sport Survey
Figure 27
Factors that would encourage those already taking part to do so
more often
Less busy
Cheaper admission
People to go with
Taking Part: The National Survey of Culture, Leisure and Sport,
Annual Report 2005/2006. The Department for Culture, Media and
Sport, 2007. Available at:
http://www.culture.gov.uk/Reference_library/Publications/archive_200
7/tps_annualreport0506.htm
National Developments “Healthy
Weight – Healthy Lives”
• Cross Government Review – Physical Activity
• Sport England to deliver a world class community sports
infrastructure
• Walking into Health programme – third of England walking at least
1,000 more steps a day
• Technology working group
• NICE Guidance on the promotion and creation of physical
environments that support increased levels of physical activity
• Training for planners – Active Design
• Healthy Towns approaches - EPODE
• Cycle Demonstration Towns
• Workplace Health
• Social marketing segmentation
• PESSCL, Healthy Schools, Extended Schools etc.
Regional Progress
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9 Local Area Agreements in 2007/08 year with sport or activity in them
34 Local Authorities have drawn down/are drawing down their Play funding from the
BIG Lottery, an investment of £14 million for the region.
63% of schools have School Travel Plans targets (March 2007)
53% schools with healthy schools standard (December 2007)
Progress to RSS target of 30% of all employees to work in organisations committed
to a workplace travel plan difficult to assess due to variations in approaches.
Average Increase of 5.6% in on road and on track cycling levels from 2005/06 to
2006/07 in former Metropolitan area, Unitary Authority’s and Counties (RSS
Monitoring report 2007).
68+ physical activity programmes developed by PCTs (PCT Audit 2006).
Delivery System for Sport implemented across the region.
Investments
• £9.8 million awarded through Active England programme (capital & revenue)
• £13.5 million funding committed through CIF funding (Sport England)
• £6.79 million awarded to the Well Being in the West Midlands programme (Big Lottery
Fund)
Regional Development
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PAN-WM – events, resources, support
Regional Health & Well Being Strategy
Media Toolkit for physical activity practitioners
2012 Legacy Planning
Investigating the monitoring of Physical Activity
with the SHA
• Exercise Referral RCT bid
• Pilot of Physical activity care pathway – adults
• Mapping of investments by county
The Infrastructure for Physical Activity and its strategic links in
the West Midlands
Government Office West Midlands
Departments
Regional Sports
Board
LA’s
PCTs
County Sports
Partnerships
NGB’s
Community Sport and
Activity Networks
West Midlands Regional
Assembly
Other Regional Partnerships
Transport, Environment, Culture
Voluntary
sector
2012 Leadership
& Advisory
Groups
WMRA
Health
Partnership
West Midlands
Strategic Group for
Physical Activity –
Virtual group
GOWM
Obesity
PSA
Board
West Midlands Physical
Activity Network
Sub groups to Network – 2012 Legacy Group,
Exercise Referral, Research etc.
Other regional partnerships; TravelWise, Youth Dance, Cycling etc
PAN-WM
“To be a sustainable, independent network that supports the physical activity
agenda for the West Midlands”
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Seven successful events including 2 annual conferences, 2012 Legacy conference, 4
seminars.
Responded to thirteen consultations at regional, national and international level.
Successfully attracted £124,000 of partnership funding to support the organising of
events, development of resources, undertaking research, developing 2012 Health
and Physical Activity Legacy and strategically leading physical activity in the region
PAN-WM is the lead organisation for developing the 2012 health and physical activity
legacy for the region – recent event held on 10th December.
Communications to members and wider – regular email briefings, web-pages, articles
in publications, job advertisements.
Recently appointed a part time Co-ordinator to drive forward the Network in 2008.
Webpages: www.wmpho.org.uk/paf
Next Event: 29th April 2008 “Let’s Go Outside! – using the outdoors to get physically active “ at
the Town Hall in Sutton Coldfield
Future Development
• Active England organisation?
• Cycle City and Cycle Demonstration Town Bids
• Developing a physical activity care pathway for
children and young people
• PAN-WM annual conference
• GPPAQ re-launch – Nov 2008
• Extension of Schools on the move and the
national step-o-meter campaign
• Development of Play Pathfinders
• Healthy Towns development - EPODE