Transcript The Integration of Video and Non Video Services into an

William Bartholomay, CTO
DomaniSystems Corporation
2 Trap Falls Road, Suite 106
Shelton, CT 06484
Outline
 Introduction
 Problem Statement
 Domani Gateway Approach
 Domani Gateway Advantage
 Technology Differentiators
 Summary
Q&A
 Bibliography
2
Mega-Trends
Trend 1: Internet Everywhere
- From people to people to Internet of Things
Trend 2: Any Service, Anytime, Anywhere
- Personalized Access to Services and Entertainment
Global MegaTrends and
Trend 3: Cloud Computing & Virtualization
- Provides scalable access to Servers and E-commerce platforms
Influences
Trend 4: Micro-segmentation a New Norm
- From Mass Merchandizing to Targeted Marketing
Trend 5: Demographics Changing
- Aging population means safety, security and services at home
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Internet Everywhere
Internet of
People / Things
Personalized Service, Anywhere, Anytime
4
Customers Seek Personalized Experience
•Personalized
video packages
• Many channels subscribed though few viewed per
month [300 subscribed vs. 12 viewed]
• Scheduled viewing vs. anytime, anywhere
•Want New Services
• IP-TV, Energy management, Surveillance, etc.
• Simultaneous access to Web and Linear TV
•Uninterrupted
Services
• News Corp. vs. Cablevision = no MLB playoffs
•Prefer relevant
Advertisements
• Un-targeted advertising = user annoyance
Unmet needs lead to Point Solutions
5
Cable Operators’ Current Issues
•ARPU Erosion
• Competition by Satellite/ Telco
• “Free” IP-TV like Roku
• Voice Solutions like Vonage, Magic Jack
•Weak negotiating
position
• FCC Re-transmission rules
• News Corp. (FOX) vs Cablevision, etc.
•Limited Local Adv.
Revenue
• Can’t Target Ads
• Can’t get useful Analytics
• Revenue left on table
•À la Carte Solutions • Netflix, Vudu, Hulu, etc. cherry pick
VOD and Pay per View revenue
cause more erosion
• Unmanaged delivery = clogged internet
Cable Operators’ Business Model Needs Transformation
6
Domani Gateway Transforms the
Cable Operators’ Business Model
Current : Re-Sell Video Content
New :
Provide Multitude of Video and
Non-Video Services
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Domani Gateway Platform
• A Central Secure Server Software Suite In
Head-end Or Cloud
• A Home Server (Secure Access Node )
Installed In Premises
And
• IP Set-top Box Driving The Video Screen
(TV)
Platform is Software Centric
8
Unique Architecture:
Supports Multiple Virtual Networks
Secure Access Node
(DomaniSystems)
Utility Company
Server
DOCSIS
Cable Operator Server or Cloud
(DomaniSystems Secure Access
Software Platform)
WAN Infrastructure
DOCSIS
Secure Access Node
(DomaniSystems)
Alarm Company
Server
Wireless Provider
Server
Platform Securely Shared By Multiple Service Providers
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What Does DomaniSystems’ Gateway Do?
For The Subscriber
For The Operator
• Transforms Every TV into a Smart TV
• Micro-segmented Targeted Advertising
– Linear plus IP TV
– Whole Home DVR to all TVs, Tablets and
Smartphones
– Simultaneous Video and Internet Browser
on TV
– Tablet or Smartphone as Remote Control or
3rd Screen
• Transforms Every Home into a Smart
Home
–
–
–
–
–
VoIP Phone and Video Conferencing on TV
Managed Wi-Fi access
Advanced IT Backup Service
Home Surveillance Everywhere
Managed Home Resource Service for
Subscribers
– “Sling” Video and Audio anywhere
– Telemedicine and E-Education access
– Controllable by a Tablet or Smartphone
anywhere
– Banner Ads, Service Alerts and Advanced
Scheduling Tools
– Tablet linked to Ads for shared or private
shopping
• Advanced Service Provisioning
– Remote Software feature upgrades and
downloads
– Advanced diagnostics for all features built in
• Unified Portal
– Subscriber and Operator Usage & Mgmt
– Gateway to Managed Home
• Legacy Compatibility
– Works with existing Head End and CMTS;
CableCARD for Linear TV & standard Cable
Modem for broadband
– Compatible with existing Set top Boxes and
Cable Modems
– Integrates with existing Administration and
Billing systems
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Domani Gateway = New Business Model
Quadruple Play:
Avg. Revenue
per Subscriber
(ARPU) ~ $120
per month for
triple play today
Analytics and Local
Advertisements
further increases
ARPU
Priority One Features:
Deployable by a Primary
Service Provider without
a partner; = substantial
increase in ARPU
Priority Two Features:
Require additional
Service Providers as
partners; = further
increases ARPU
Domani Gateway = New Revenue Streams
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Domani Gateway = Smart Home
Security Camera PIP
TV PIP
T
a
r
g
e
t
e
d
A
d
s
Home Surveillance While Watching TV
Motion Sensed Camera PIP
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DomaniSystems’ Advantage
Personalized Services
& Targeted Advertizing
Video
Head
End
Hybrid Fiber
Coax
Distribution
Coaxial Cable Drop
Ethernet
Cable
Modem
Internet
Domani
Home
Server
Domani
Central
Server
Coax Home Network – Analog + Digital TV & MoCA
Cable
Modem
Term.
System
Domani IP
Set Top Box
Domani IP
Set Top Box
Legacy Set top Box
XBox
Third Party
Server
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DomaniSystems Software Architecture
APPS
VM#(n
-2)
Security
+ Data
mining
OS#w
Service Multiplexer
•
•
•
•
Intelligence is in the Software
Existing Services can be upgraded in the field with no truck rolls
New Services can be rolled out on the fly
User is in control of Services through a Secure Portal
Multitude of New Revenue Streams from
a Single, Secure Platform
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Technology Differentiators
 “Cloud” Based Virtualized Architecture
 Security From Ground Up
 Real Time Data Mining And Analytics
Four Patents Granted and Nine Patents Pending
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TR-069 Based Management Infrastructure
Service
Provider
#n
ACS
Service
Provider
#3
ACS
TR-069
TR-069
Service
Provider
#1
ACS
-
Network
Operator
ACS
Service #1
Execu tion
Environment
TR-069
Service
Provider
#2
ACS
Se rvice #2
Execution
Environment
TR-069
Service #3 Execution
Environment
CPE
TR -069
Service #n Execution Environment
(Each Service is managed by its provider Using TR-069)
Home Gateway Core
Architecture Compatible with OSGi &
Home Gateway Initiative
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DomaniCom Vision: Wireless Everywhere
Cable
Modem
Term.
System
Personalized Services
& Targeted Advertizing
Video
Head
End
Domani
Dongle
Hybrid Fiber
Coax
Distribution
Cable
Modem
Ethernet
Coaxial Cable Drop
Domani
Dongle
Internet
Domani
Dongle
Domani
Home
Server
Domani
Central
Server
XBox
Third Party
Server
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Summary
 DomaniSystems solutions Integrate Video/ NonVideo Services + Apps + Micro-Segmented
Advertising + E-commerce in a single platform
 Architecture Supports Multiple Virtual Networks
–13 patents filed (4 granted)
 Solutions trigger new revenue streams for operators
—Increases operating profit
 Completed the Beta System
—Beta in progress with a Cable Operator
Domani Gateway Transforms the
Cable Operators’ Business Model
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Questions?
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Bibliography
1) “Getting Over-the-Top Video Right”, by John Barrett | Published by
Parks Associates | © Parks Associates | Dallas, Texas 75248
2) “Cisco Connected Home Solutions Overview”, by Yongsub Lee
Solution Manger, Cisco APAC HQ Video Solution Group February 2010
3) “Telco 2.0 solutions for third-party companies hindered by
confused operator strategies”, by Chris Barraclough, MD and Chief
Strategist, STL Partners/Telco 2.0
4) “The Data-driven Video Discovery Evolution”, by Kurt Scherf
Published by Parks Associates © 2011 Parks Associates, Dallas, Texas
5) “Reaping the Benefits of Fused Services”, by Alan Breznick
Senior Analyst, Heavy Reading, June 2011
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