Transcript Defining the Creative Organization

PDMA Ontario Conference
Research, Innovation and Commercial Success:
How to Connect the Dots
Making the leap from lab to marketplace
Dr. Rafik Loutfy
Director Xerox Centre for Engineering Entrepreneurship & Innovation
McMaster University
May 10, 2006
Outline

Past - how at Xerox labs we took ideas from concept
to commercial reality in record time

Current – how at McMaster we are bringing industry
proven methodology to train entrepreneurs in
commercialization of new technology

Future – how public institutions & government of
Ontario can play a leading role in stimulating
innovation
How to measure the Innovation of an Organization?
Xerox Research Centre of Canada
150
100
Physics
Chemistry
Engineering
Tec Support
Admin.
108 Technical Staff
Physics,
Chemistry,
Engineering
50
0
1974
1981
2001
Metric
US Patent
Portfolio
2002 US
Patents
R&D $US /
Patent
Supplies NGP
Contribution
Xerox
Corporation
XRCC
XRCC
Efficiency
7,600
847
>10%
701
71
>10%
$ 1,355K
$ 155K
10x more
efficient
$ 1.4 B
$ 0.42 B
>30%
Xerox Innovation Model
Leadership
People &
Culture
Emergent Market
Opportunities
BG = Business Group
NE = New Enterprise
Process &
Structure
Select Markets
Options
BG’s
Licensing/Spinout
Emergent Technology
Opportunities
Opportunity
Scanning
NE
Select
Technology
Options
Selection of
Target
Market &
Technology
Technology
Platforms
Development
Product
Development
& Business
Creation
Flow of ideas from concept to commercial reality
People and Culture
Creating teams around peoples strengths and project requirements
T
talents
High
Performance
Space
P
passions
Shadi Malhotra
[122 Patents]
Beng Ong
[112 patents]
O
organizations
Innovation depends upon diversity of thought
and if people’s talents and passions are aligned
and committed to organizational goals, a high
performance organization is realized.
Guerino Sacripante
[107 patents]
Raj Patel
[101 patents]
…….. People Matter
Process and Structure
150
Systems
100
Integration
Physics
Chemistry
Engineering
Tec Support
Admin.
50
Subsystems
Devices
Processed
Structures
1981
Scale-up &
Engineering
Materials
Design &
Integration
Molecules
0
1974
Imaging
Materials &
Devices
Synthesis
Scale-up
Concept
Process
2001
Commercialization
Leverage Multidisciplinary Strengths
Manufacturing
Process
Reactor Size
Process
Optimization
Eng.
Process
Chemistry
Scale -up
Time
Scale Up / Scale
Down
Process
Design
Design
Chem.
Eng.
Chem.
Molecular
Design
Design
New
Engineering
Eng.
Chemistry
Chem.
Old
Continuously add economic value
Manufacturing
Manufacturing
Semiworks
Semiworks
Pilot
Pilot
Plant
Plant
Benchscale
Benchscale
Eng.
Eng.
Lab
Lab
Time
Removing the silo mentality & enabling collaboration
Leadership
Role of the leader
“Leaders energize through generating and sustaining creative tension,
through fostering commitment to realizing a dream and telling the truth
about the present reality.”
Peter Senge, 5th Discipline
Vision
Current
State
Dramatize the Gap
“ History does not follow the path of opportunities but the path—of desire” H. Maturana
Tradition of Innovation, Delivery, Partnerships
2004



950+ Patents
150+ Inventions/year
900+ Publications
Phaser 8400
2002
Phaser 860
2000
1996
1993

DC40
1995

MajestiK
5760
1986
Regal
5790

Ink Jet 4020

BM dye
(solid ink
component)
PhotoPaper
2004
PR Pigment
DocuTech
100 and 120
1985
1095, 1075



PR Charge
Transport
Material

photoreceptors
1997
toner/developer
1988


Toner Resin
Charge Control
Agent
Carbonless Paper
DocuColor
1632/2240









Toner Resin and
Additives
Carrier Coating
Polymer
PR Pigment
iGen3
Work Centre
M35/M45/M55
Toner Resin
PR Pigment

Toner Resin
Carrier
Coating
Polymer
PR Pigment
6180 DocuTech
1997
5090 &
DocuPrint 135

1997
2002
DC265
DC470

2002
2002
inks
Colour Inks
Transparencies
1974
media
PR Pigment
2004
BM & SY dyes
(solid ink
component)

PR Pigment
EA1 Toner
XRCC Scientists Honored for Patents
PR Pigment
and Binder
Toner Resin
Shadi Malhotra
Beng Ong
Guerino
Sacripante
Raj Patel
Xerox Centre for Engineering
Entrepreneurship & Innovation
Created by the Faculty of Engineering at McMaster University
with Industrial funding
First of its kind in North America
 Combine
entrepreneurial training and practices in
real venture creation
 Uses
industry proven new business start-up
methodology & disciplined technology
commercialization processes.
 Led
by a group of industrial & business practitioners
 Leveraging
partnership with industry, government,
universities
….Enable scientists & engineers to become successful entrepreneurs
Xerox Centre for Engineering
Entrepreneurship & Innovation
Objectives:
Train
a new generation of engineers how to recognise and
develop new technologies, and to take those new
technologies to market.
– 5 Entrepreneurial & Innovation + 2 Adv science or engineering modules
Practice
industry proven Commercialization Process within
academic environment
– Tollgate enterprise project development process
Provide
business development & mentoring capabilities for
individual enterprise projects during early stage of
development
– Enterprise
supervisor, Business mentor, Technical supervisor and Business
development support
Attract people who intend to
Start their own businesses based on sound engineering practices or
play leading role in an innovative unit of an established organization.
….. making scientist & engineers proficient at the art of business start up
Master of Engineering Entrepreneurship &
Innovation Program (MEEI)
….Promoting the Commercial Success of Science & Engineering Innovation in Canada
Enterprise Project Development Process
Phase
I
Technology Opportunity
Scanning & Market
Evaluation Phase
Enterp. Project 1
John
Public Sector
Research
II
Technology & Market
Development Phase
Opportunity
Scanning
E&I Module 1
Business
Development
Phase
Market Development
Technology Development
Enterp. Project 3
Mark
Enterp. Project 2
Elizabeth
III
Business Strategy
Go-to-market strategy
Market Development
Technology Development
Feasibility study
Business
Start-up
Phase
Industry
Private
Business Strategy
Go-to-market strategy
Market Development
Technology Development
Concept
Initiation
Tollgate
Review
IV
Concept
Development
Business
Initiation
Tollgate
Review
VC
Business
Business
Incubation
Planning
Start-up
Business
Startup
Tollgate
Review
E&I Module 2
E&I Module 3
E&I Module 4
Adv Eng Module 1
Adv Eng Module 2
E&I Module 5
….Promoting the Commercial Success of Science & Engineering Innovation in Canada
Xerox Centre for
Engineering Entrepreneurship
and Innovation
Master Engineering Entrepreneurship & Innovation students
Dhary Abuhimed
Smart GPS based transportation Services
A new GPS based transportation device is
being developed that will help mobile
customer get real time information on buses
arrival time and best route to distinations
Nimesh Bahl
Viewmax Display Technologies
A unique high resolution, high brightness,
tileable, large screen, seamless LED
display technology ideal for viewing high
impact messages or video content.
Di Chuang
Munir Eldesouki
None blind spot rearview system
The CashE System: An Electronic
Replacement to Daily Cash Purchases
The CashE system services for the cash and
retail industry and emulates cash while
adding the benefits that technology can
provide. CashE is an electronic replacement
to daily cash purchases where credit and
debit cards are not practical.
A system to eliminate the blind spots for big
size vehicles, and bring the driver lots of
convenient features in order to build them a
safer and easier driving environment.
Brooke Gordon
Molecular Imaging at McMaster
Chong Han
Molecular Imaging at McMaster services to the
pharmaceutical and
radiopharmaceutical industries with validation and
quantified analysis to benefit the drug discovery
process. Cost savings in the initial phases of
clinical discovery are achieved by identifying
potentially successful leads for clinical trials.
Hansh Solar and Electrical Hybrid
Water Heating System
Use solar water to heat up the domestic water to
achieve energy saving. At off peak hours for the
grid, convert electrical energy to heat and store
them in the water tank, to be used for water or
space heating when the electricity price is high.
Xerox Centre for
Engineering Entrepreneurship
and Innovation
Master Engineering Entrepreneurship & Innovation students
Larry He
The new Printed Circuit Board
This board provides maximum flexibility in
board prototyping.
Wojciech Jackiewicz
Mpass
Project Mpass is a mobile phone payment transfer
software development which is a part of the new
venture start-up. Its main function is to allow its
user to use his/her mobile phone to transfer
payments - turning the mobile phone into a mobile
wallet.
Omar Lalani
Khosrow Modarressi
Operating Room Image Guidance System
(ORIGS)
A precision guidance system to aim mobile
imaging machines used in the operating
room. The system will eliminate the trial-anderror process so that accurate images are
acquired. Maximizing patient safety and
minimizing surgeon frustration.
Self-regulated insulin delivery vehicle
for diabetic patients
Gunalan Nadarajah
Smart Mold
Obtaining the date from the sensors in molds
and integration all the components of the
injection molding process in a closed loop
system. Having this system will reduce the
number of defected components and increase
productivity and achieve higher quality.
Regulated insulin delivery for more reliable and
convenient disease management.
Bojan Nokovic
Identification System at Semi-actuated
Intersection"
A pedestrian and bicycle friendly traffic
management system.
Xerox Centre for
Engineering Entrepreneurship
and Innovation
Master Engineering Entrepreneurship & Innovation students
Eric Qi
Smart Advertising System
A new advertising platform to reach
targetted consumer populations at
significantly lower cost in real time.
Pankaj Sood
McMaster RFID Applications Lab
McMaster RFID Applications Lab (MRAL) will
facilitate adoption of RFID technologies by
providing student training and the infrastructure
required to design and deploy proof of concept
projects for RFID applications. MRAL will interact
directly with students and industry partners and
will co partner with industry vendors for complex
project deployments.
Tarek Sadek
Continuous Incontinence Alert System
The first continuous urinary incontinence alert
system. Allows patients to avoid loss of
bladder control and the social embarrassment
related to it.
Putman, Stephen
aRook
It is a parking assist system whereby a vehicle
moves sideways into a parking spot. It also
provides low speed impact enhancements,
i.e, potential for reduced repairs from head on
fender benders.
Craig Thornton
Wei Wang
Cardiac Arrhythmia Screening Device
Mobile Saleforce Assistant for
Specialty Retailers
It is "a M-commerce solution for specialty
retailers revolutionizing the ease with which their
storefront salespeople can make sales in the
point-of-activity."
A population screening device that will provide
physicians with a means of long-term cardiac
arrhythmia monitoring to prevent strokes and
serious heart complications in their patients.
Role of Innovation in Canada’s Future
Bridging research concept to proof-of-concept.
 Maturing emergent technology
 Lowering the commercialization risk for start-up
companies.

Critical to Success:
 Act as partner not vendor
 Warrant technology
 Constant up-grade of capabilities
….creating innovative commercialization model for Ontario
universities, government labs and start-up companies