Transcript Before You Begin: Assign Information Classification

Next Generation Services
- Deployed
Richard Pruss
Principal Engineer
NSSTG - System & Technology Architecture
© 2007 Cisco Systems, Inc. All rights reserved.
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1
Next Generation Networks
Already deployed
“The future is already here - it is just unevenly distributed.”
William Gibson, science-fiction author
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Agenda
 New Access Media
 OTT & SP reactions to OTT
 Free
 One baby picture - ISG
 The non-dialog
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Policy Landscape a year ago
(today we have more standard…)
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But then out of the blue lots of new
access networks got build on ISG
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ServiceMesh – More than Wireless AP’s
Broadhop
SME
Off-net Apps
ISG
SCE
CRS-1
Internet
MetroEthernet
WiSM
7600
Open/Walled Garden
On-net Apps
Business
Mobile/Fixed
Residential
Indoor/
Outdoor
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ISG for Wireless Mesh User
Authentication
Wholesale
VRFs
Captive portal for
PWLAN billing and
targeted advertising
Internet
Municipal
Applications
Si
WMM to DSCP
QoS Mapping
WPA2&&
WPA2
AESencryption
encryptionfor
for
AES
greater
security
greater security
Public Agency
User Directory
Fire Dept
VLAN
AAA queries
departmental user
directories
Police Dept
VLAN
Non-Broadcast SSID=PublicSafety
Security = WPA2
PWLAN
VLAN
Parking
VLAN
802.1x and Dyn
VLAN Assignment
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User Directory
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Inspection
VLAN
Non-Broadcast SSID =
City Applications
Security = WEP
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Broadcast SSID = Public
Security = Open
7
Wireless AP on Light Pole – Adelaide CBD
Access Point
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Extending Cisco ServiceMesh Architecture
To Hybrid WIMesh and WIMAX Networks
Customer
Gov’t/Municipal
Cisco
3200
Access
•
•
•
•
Aggregation
DSL
Cable
ETTx
WiMAX
Intelligent
Edge
Cisco
WCS
Multiservice
Core
Internet
Off-Net
Apps
SME
Indoor
Business
Cisco ISR
ASN
Cisco
AironetBS
Cisco
WiSM
Cisco
ISG
Cisco
SCE
Cisco
CRS-1
Outdoor
Internet
Residential
Metro
Ethernet
SA/Linksys
Cisco
7600
Cisco
Aironet 1500
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IPS/IDS Controller
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Walled Garden
On-Net Apps
Content
Engine
9
Agenda
 New Access Media
 OTT & SP reactions to OTT
 Free
 One baby picture - ISG
 The non-dialog
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10
Over-The-Top Providers: Value-adding
Partners, Disintermediators, or Both?
Drivers of Collaboration
Drivers of Competition
 Access to OTT Services
and Applications drives
penetration of Consumer
Broadband
 Guaranteed Delivery of
time Sensitive Applications
like Voice and Video.
 Precision Advertising
 OTT Communications
Providers like Vonage,
Skype, GoogleTalk…
represent Service
Substitution and Pricing
threats to Traditional
Voice.
 OTT Content Providers
like Disney and
CinemaNow are looking
for opportunities to use
The Internet as a means
to disintermediate video
distribution businesses.
Source: Cisco IBSG, December 2006
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OTT Linear TV, using P2P Technology
Joost (from the creators of Skype/Kazaa)

Free of charge to Users, Ad sponsored.

Content from: Nat Geo, Viacom, JumpTV, CBS,
WCSN, ...
Advertising partners include CocaCola, HP,
Intel, Microsoft, Nike, Nokia, Vodafone, P&G,
Nestle, Unilever, ...
Streaming at 700Kbit/sec download,
0,32GB/hour & 220Kbit/sec upload,
0,105GB/hour)
100.000 Channels planned.





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Rich Search, Navigation... Chat, Rate
P2P runs at deficit (download > upload), Joost
will make up for the missing capacity with
distributed data centres.
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OTT Channel Extensions
BBC, Linear TV and VoD
 BBC is now a Global ISP
They PEER rather than PAY
for Internet Access (~500
Peers in UK, NL, DE, US...)
 BBC iPlayer is based on P2P
Seven day TV catch-up and
BBC archive are distributed
using P2P Technology.
 BBC Simulcast requires Multicast
Only ISP’s who provide
Multicast Peering to BBC are
eligible for Internet Simulcast.
 Significant Traffic Surge
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+3GB/User/Month => 400+M£
cost for ISP’s (OFcom)
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OTT Video on Demand
Xbox Video Download Service (~5GB per HD Movie...)
One HD Movie
~ Avg Monthly
Internet Usage
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OTT’s moving to Connected Experiences
Across Devices, Networks, Locations
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OTT Video, User Generated
YouTube hits 100M video’s per day (June06)
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OTT VoIP
100+ Million Users, 27,5 B Minutes (2006), 77M$/Quarter (04-2007)
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Interconnection with OTT Providers
 Most Content Providers Buy Internet
Access/TRANSIT for All their Traffic.
 May also Buy CDN capabilities (ex.
from Akamai) to scale and get content
closer to Eyeball Networks … or move
to P2P
Example : Apple
Ex. Apple iTunes uses Akamai
 Large scale, Network Savvy Content
Providers
PEER with Tier2, Eyeball ISP’s (Public
& Private)
May also build their own IP Backbones
(Back-end interconnect of distributed
datacenters)
Example : Google, Yahoo
Bypass Tier1 ISP’s as much as they
can.
 Mostly Outbound Traffic
 Peering Policy : No Peering … Open
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GoogleNet
A PortalNet or a Parallel Internet BackBone
GoogleNet (Faster, Cheaper, More Reliable)
DataCenters can be colocated at Peering Points
10G
N*10G
40G
100G
N*100G
Some 300 Exchanges Worldwide
IX IX IX IX IX
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 Google peers locally, often on a
Settlement Free Basis, with
Eyeball Carriers.
 Google can send any amount of
traffic into the Internet without
paying anyone, they are Nobody’s
Customer.
 Tier2 ISP’s invest in massive Local
Loop upgrades to support IPTV.
Upgrades
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 Google builds it’s own worldwide
IP Backbone.
 Google distributes it’s DataCenters
to be virtually ONnet to Eyeball
networks. Google is now only a
few Hops away from Any User on
the Internet.
IPTV Local Loop
Google-WIFI
 Google has been buying Fiber on
a Worldwide basis
 Google drives Net Neutrality so
that whatever Traffic they send,
can’t be impaired.
 Google can now addresses
Service Substitution (GoogleTV,
GoogleTalk…)
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OTT Impact on Service Providers
Three main Areas of Concern

Out-of-control Traffic Growth
–


Average User’s Traffic is increasing at 50-100+% per Year
Usage Substitution
–
Time people spend on the Internet (e.g., User Generated
Video) reduces time spend watching TV
–
Advertising spend shifts with usage
Service Substitution
–
Time shifting is one of the most important consumer
behavioral trends related to entertainment and is “OTTfriendly”
–
Explosion of Online content sources (iTunes, Xbox, Amazon,
CinemaNow, MovieLink, Vongo…)
Source: Cisco IBSG, December 2006
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OTT leads to Out-of-control Traffic growth
European example
2005
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Average €/Mbit/sec
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Traffic distribution among Res. BB Users
10,000-fold variation
Avg = 10GB/Mo
50%
90% Users
are under
the Avg
20%
5%
1%
1% => 225+ GB/Month
5% => 60+ GB/Month
20% => 7,5+ GB/Month
50% => 1+ GB/Month
Source : http://www.iepg.org/march2005/kjc-iepg200503.pdf
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1 TB/Mo
22
Traffic Growth outpaces Cost Declines…
IP Transit Price Declines Versus Traffic
Growth in Select Cities 2005-2006
Source: TeleGeography, 2006
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4 Possible Actions towards OTT Players
Ignore/Monitor
 Ignore the thousands of
irrelevant OTT services.
 Deploy Traffic Analysis &
Monitoring capabilities.
Defend
 Block OTT.
 Quota, Traffic Management, Fair
Use Policies…
 Re-Assess Free Peering.
 Reserve some network capacity
for own use. (Private-IP)
 Triple Play = Default Service.
Collaborate
 From Co-marketing to
Integration of Services.
 Optimised Delivery, Qos, CDN,
Multicast, Traffic Mgt
exemption…
Become/Imitate
 Deploy Services beyond your
own footprint, ex. VoIP over any
broadband.
 Develop an On-line video
strategy.
 Improved Access to TV &
Mobile.
 Precision Advertising.
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Agenda
 New Access Media
 OTT reactions
 Free
 One baby picture - ISG
 The non-dialog
fbrockne,
BrT EBC, 21Aug07
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ILIAD CY 2006 Figures
 Financial performance
Revenues up 31.2% at € 950.3 million
Group EBITDA up 47.8% at € 331.6 million
EBITDA margin at 34.9%
Net Income up 79.9% at € 123.9 million
 Operating performance
Leading alternative ADSL operator with over 2.8 million
subscribers
Unbundling ratio > 75%
Gross Margin per ULL Subscriber > 20€
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FREE: The Leading Alternative DSL
Operator in a Consolidating Market
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ILIAD 1H2007 Figures
 Financial performance
Revenues up 30.7% at € 574.1 million
Group EBITDA up 36.6% at € 205.6 million
EBITDA margin at 35.8%
Net Income up 34.6% at € 78.9 million
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Iliad 1H2007 Operating Performance
http://www.lightreading.com/document.asp?
doc_id=133564&print=true
September 2007
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FREE Triple Play Offer
Up to 2005
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FREEBOX: #1 Home Multi-Media
Gateway
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2005 Keys innovations
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Creating a new TV Experience
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Compelling Traditional TV Experience
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Beyong Traditional TV for Viewers
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FREE Triple Play Offer
2006
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Key Development in 2006
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Freebox HD (High Definition)
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FREE Triple Play Offer
2007
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Key Development in 2007
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Key Development in 2007
 Main channels in MPEG-4 for increased coverage
 DSLSafe for increased Quality of Experience
 Fax Service
 Content Deal for S-VOD with Disney
 FTTH Offer Launch
100 Mbit/s / 50 Mbit/s
Unlimited VoIP in 49 countries
2 HD-TV Capable box (HAG and fully-fledged STB)
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2006 Results
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CY06 : Record ADSL Net Adds
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Efficient Marketing through Innovation
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CY06 : Broadband Revenue and ARPU Growth
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Driving the VOD Concept in France
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FREE ADSL Subscriber Base
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Cutting Edge Technology at € 29.99
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What is coming in 2007
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FTTH Roadmap
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FTTH 2007 Objectif
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FTTH Deployment as of Sept 07
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FTTH Deployment as of Sept 07
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Agenda
 New Access Media
 OTT reactions
 Free
 One baby picture - ISG
 The non-dialog
fbrockne,
BrT EBC, 21Aug07
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Intelligent Services Gateway
Dynamic Session Control and Management
 Identifies sessions and service flows
RADIUS
DHCP
Portal
Traffic classification for all access
architectures
Session and flow* provides per user
granularity
 Dynamically assigns the session to a
configured QOS policy (MQC) via
Radius
 Provides Policing, Access Control,
Accounting, via Radius Push/Pull
RADIUS / AAA
push/pull
Per Sub/Service
Accounting
Self-provisioning
/ Selfcare
Authentication
Logon
ISG
Change of Authorization (Policy Push)
PPPoEoX
L4R
L4 re-direction**
IPoE
Accounting
Internet
 Flexible Transport Mapping
E.g. mapping traffic to VRF, various
routing tables, future L2TP
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ISG
Sessions
55
NGN is about following the Consumer
Consumers express identity – and require customization
 Subscriber Personalization
Actively Manage the Subscribers Identity-Data
and Adjust the Service Offering/Packaging
(i.e., different identity in different worlds)
Blogs
 Mass-Scalability
Leverage Mass-Customization Principles:
Service-Bundling; Subscriber-Grouping
and Per-Group Processing
Customized
Content
(ie. podCasting)
Minimize support Calls: Self Management
 Service Evolution
From pure Transport Based Service
Models (Time/Distance/Volume) to
Cooperative & Content
Based Service Models
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Specific Knowledge
Online Gaming
and Communities
56
ISG Subscriber Identity-Data
Manage & Leverage Subscriber Data
Application Layer
Configured Identity;
Derived Identity & Profiling
Frank (at mySpace)
Frank (at Amazon)
End2End Session Layer
Configured Identity
Identity
Bundling
[email protected]
[email protected]
Network Layer
Configured Identity (Access AAA)
Derived Identity & Profiling;
(“gleaned off” the data-path)
Identity
Bundling
NAS-Port: K5-344
IP-Address: 134.168.23.33
[email protected]
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ISG Subscriber Identity-Data
Identity, Business Models & SDO Framework Coverage
Application
Identity:
Configured
&
Derived
Application
Identity:
Configured
&
Derived
Public
& Private
Identity:
Configured
Web 2.0
Interfaces
Access
Identity:
Configured
&
Derived
(incl.
behavior)
Access
Identity:
Configured
&
Derived
(incl.
behavior)
IMS
Public
& Private
Identity:
Configured
Public
& Private
Identity:
Configured
Public
& Private
Identity:
Configured
NASS
bundled
auth
Access
Identity:
Configured
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TISPAN
Access
Identity:
Configured
Closed…Collaborative 58
Agenda
 New Access Media
 OTT reactions
 Free
 One baby picture - ISG
 The non-dialog
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BrT EBC, 21Aug07
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This slide is a graphic representation of
IPv6 Residential Service Dialogs with Cisco
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