Business case assignment
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Transcript Business case assignment
September 2010
Sylvia Roberts
Choose a sector of the cultural industry
Choose a company from within that sector
Profit or not-for-profit
Private or public
Based in any country
Independent or subsidiary
History, structure & size of company
Services provided
Revenues from each
Competitors
Market share
Services & contents provided
Brand identity and positioning
Level of recognition
Success measures
Competitive business assessment
SWOT analysis
Services & contents provided
Brand identity and positioning
Level of recognition
Success measures
Competitive business assessment
SWOT analysis
▪ Strengths
▪ Weaknesses
▪ Opportunities
▪ Threats
▪ Cineplex Odeon versus VanCity Theatre?
▪ Mint records versus Universal Music Group?
▪ Stratford Shakespeare Festival versus Edinburgh Fringe
Festival ?