Transcript XSW20 IBM BladeCenter

IBM Systems and Technology Group
WHY HAVEN’T YOU MOVED TO
IBM BladeCenter? v
See the legal chart for important notices and information
© 2007 IBM Corporation
Center Your IT with BladeCenter
#1 — THE POWER ISSUE
“I cannot fill up my racks because I am out of power.
Why would I want to move to blades?”
Running out of power before your rack is filled with 1U or 2U servers is common
Getting the most performance, capacity or users from each KW you have is most important
For like configurations, IBM BladeCenter® can save up to 34% on power over 1U servers
BladeCenter
Dell 1U
HP 1U
HS21
PE 1950
DL 360 G5
36 servers,
72 processors
36 servers,
72 processors
36 servers,
72 processors
21U
36U
36U
9,864W
14,904W
15,264W
© 2007 IBM Corporation
Center Your IT with BladeCenter
POWER EFFICIENCY INCREASES DENSITY
10KW rack
holds 24
1U servers
(414W)
IBM BladeCenter
Potentially 35% more servers
without any additional power
10KW rack
holds 36
blade servers
(274W)
1U
24 1U
servers
36 blades
three chassis
 BladeCenter is often much more efficient than comparable 1U servers
►
More efficient power supplies
►
More efficient power distribution within server
►
Less power draw for the thermal solution
►
Fewer parts needed to build the solution means fewer parts needing power
© 2007 IBM Corporation
Center Your IT with BladeCenter
ZUMIEZ MAXIMIZES POWER EFFICIENCY WITH IBM
Challenge
Implement additional IT and power needed to keep up with its business. Should they
replace the UPS they bought and buy more rack servers, or choose a more energyefficient solution better equipped to handle growth?
Solution
IBM BladeCenter and virtualization with VMware
Azaleos OneServer Exchange 2003 appliance
Benefits
Reduced server count by half over the existing HP 1U and 2U solution
Saved over 25% on energy costs and $80,000 on a new UPS
"We looked at HP and IBM. We ultimately went with the IBM blades because they consumed less power
and generated less heat than HP blades and were overall, a more energy-efficient choice. We'd never
had any IBM technology before, but because of the business advantages BladeCenter has provided
Zumiez, we're planning that 100 percent of our server investment moving forward will be with IBM.”
– Zumiez Technology Director, Lee Hudson
© 2007 IBM Corporation
Center Your IT with BladeCenter
#2 — THE HEAT ISSUE
“With my current rack servers, my data center is overheating.
Will blades make my heat problems worse?”
 Heat often prevents clients from gaining maximum performance density in their data center
 BladeCenter is efficient with 35% less heat, 40% lower air flow requirements
BladeCenter
Dell 1U
HP 1U
HS21
PE 1950
DL 360 G5
36 servers,
72 processors
36 servers,
72 processors
36 servers,
72 processors
21U
36U
36U
33,636 BTU
50,822 BTU
52,050 BTU
© 2007 IBM Corporation
Center Your IT with BladeCenter
DATA CENTER HOT SPOTS CAUSED BY:
 Servers that produce too
much heat
 IBM BladeCenter can produce less heat—as
much as 35% per server compared to 1Us
 Servers that demand more air  IBM BladeCenter can require as much as
40% less airflow than comparable 1Us
than the server room provides
 IBM facilities team can help you
maximize your air conditioning assets
 Poor data center design
Cold
Aisle
aisle
Hot
aisle
Cold
aisle
Hot spots can cause servers to
work harder, which can mean
reduced life expectancy and
more downtime
© 2007 IBM Corporation
Center Your IT with BladeCenter
SUSTAINABILITY VICTORIA, A MODEL OF EFFICIENCY
Challenge
Merge IT systems and platforms of two predecessor organizations and three offices. As a
government organization that encourages and assists citizens to reduce their everyday
environmental impacts, they needed to be a model for energy-efficient technology usage
Solution
IBM BladeCenter solution from IBM Business
Partner Southern Cross Computing Services
Benefits
Reduced number of servers and power consumption
Increased energy efficiency over previous HP implementation
Easy migration
"We sat down with a number of vendors and tried to work out how we could build a new server room from
scratch that was designed to minimize energy usage. None of the vendors we spoke to really grasped what
we were getting at until we spoke to IBM. Sustainability is something we’re very passionate about, so it was a
relief to find a vendor that spoke the same language.”
– Chief Executive, Sustainability Victoria, Geoff Mabbett
© 2007 IBM Corporation
Center Your IT with BladeCenter
#3 — TECHNOLOGY TOO HARD TO KEEP UP WITH
“IT I bought last year is not valuable anymore. I can’t spend days
or weeks understanding how to use the latest technology. How
can BladeCenter possibly help with that?”
 Technology is changing faster than ever. With BladeCenter, even our first clients can
plug in the latest-and-greatest technologies
 Make your next IT purchase more than a one-time buy and lay down a foundation
for smarter IT with IBM BladeCenter
2009+
1
1
1 year
2
1 year
3
1 year
4
1 1/2 year
5
?
© 2007 IBM Corporation
Center Your IT with BladeCenter
FIVE YEARS OF DURABLE INFRASTRUCTURE
2002 — BladeCenter with Gb Ethernet support
2003 — 2Gb Fibre Channel support
IBM BladeCenter
Compatibility is the foundation for smarter IT
2004 — 1x InfiniBandTM support
2005 — 4Gb Fibre Channel support
2006 — Cell BE EngineTM processor support1
2006 — 10Gb Ethernet uplink enablement
2006 — Advanced Management Module
2007 — Intel® quad-core processors
2007 — HS21 extended memory blade
Plus — 5 generations of Intel Xeon processors
 Add new IT as it comes out
 Keep your infrastructure in place—
rack, power2, cabling, switching…
Plus — 2 generations of PowerPC® processors  Stay current without the churn
Plus — 2 generations of AMD processors
1
2
Separate chassis required
New generations of blade servers sometimes require power supply options
© 2007 IBM Corporation
Center Your IT with BladeCenter
ANIMAL LOGIC BUILDS RENDERING FARM WITH IBM
Challenge
Build a massive, flexible, scalable and easy-to-manage computing infrastructure to produce
a full-length animated feature
Solution
73 IBM BladeCenter systems each with 14 IBM
BladeCenter HS20 blade servers
Mix of IBM, third-party and open-source software
Benefits
Over 2,000 processors in a compact design
Infrastructure that can be easily scaled to meet
future requirements
Day-to-day management by a single technician
House of Flying Daggers – visual effects by Animal Logic
“The machines work as expected. Sometimes we forget that we have 2,000 CPUs doing
their job every day. There’s only one person who looks after all of them.”
– Animal Logic Director of Technical Operations, Xavier Desdoigts
© 2007 IBM Corporation
Center Your IT with BladeCenter
#4 — I NEED FLEXIBILITY IN MY IT ENVIRONMENT
“I’m not buying into an architecture that cannot meet my diverse IT
requirements. Can blades possibly support all my needs?”

Availability, choice and flexibility allow many companies run their entire
infrastructure on BladeCenter
– Performance for cutting-edge applications
– Uptime for ERP and database
– Cost point for SMB and file/print
– Flexibility to attach external storage
From HPC to ERP
Digital media to e-mail
Virtualization to database
File/print to security
Web hosting to IPTV
ALL ON ONE FLEXIBLE PLATFORM
© 2007 IBM Corporation
Center Your IT with BladeCenter
BladeCenter IS YOUR SINGLE IT BUILDING BLOCK
Application
Environment/Performance
Intel Xeon HS21 / HS21XM
BladeCenter T
BladeCenter
AMD Opteron LS21
AMD Opteron LS41
IBM PowerPC JS21
Cell BE QS20
 Microsoft®
 VMware
 Novell
 Red Hat
 SuSE
 AIX®
 Solaris
BladeCenter HT
BladeCenter H
Data Center
 Brocade
 Cisco
 Myricom
 Nortel
 QLogic
 McDATA
 Emulex
 NetXen
 iSCSI
IBM Ecosystem
© 2007 IBM Corporation
Center Your IT with BladeCenter
LIGHTEDGE EMPOWERS SMB WITH BladeCenter
Challenge
Standardize the IT infrastructure for the company’s
wide range of voice, data and IT services
Solution
Standardization on IBM BladeCenter, IBM
System x™ and IBM System StorageTM DS4800
Benefits
Improved reliability, availability and scalability
Reduced SLA for response and repair times from four hours to two
Easier maintenance and manageability through single-vendor platform
“It was obvious with the IBM BladeCenter technology that IBM was light years ahead of the competition.”
– Director of Systems Engineering and Operations, LightEdge Solutions, Joe Shields
© 2007 IBM Corporation
Center Your IT with BladeCenter
#5 — I CAN’T CHANGE MY NETWORK STANDARDS
“I like the idea of blades, but I have strict networking and storage
standards that I cannot break just for a new server architecture.”

BladeCenter integrates the largest selection of switching and fabric support in
the industry so you can keep your current standard

This is key for a simple rack-to-blade transition
IBM BladeCenter
Cooperative, open, collaborative
© 2007 IBM Corporation
Center Your IT with BladeCenter
INTEGRATE YOUR STANDARDS INSIDE BladeCenter
Ethernet
Cisco Intelligent Ethernet
Cisco Fiber Layer 2/3
Nortel Copper Layer 2/3
Nortel Fiber Layer 2/3
Nortel Layer 2/7
Nortel Layer 10Gb Uplink
Nortel Layer 10Gb
Server Connectivity Module
Copper pass-through
InfiniBand
Cisco InfiniBand
Cisco 4X InfiniBand
Voltaire 4X Pass Through
Fibre Channel
Brocade 10 / 20-port
QLogic 10 / 20-port
McDATA 10 / 20-port
Cisco 10 / 20-port
Optical pass-through
Right sized for your needs
Simple pass-through designs
Super low-cost, simple switches
Powerful, standard layer 2/3 offerings
Highly advanced layer 2/7
High-performance 4Gb Fibre Channel
First to market for blade servers with 10Gb
InfiniBand and Ethernet
© 2007 IBM Corporation
Center Your IT with BladeCenter
ASIAN ART MUSEUM DRAWS IBM CONCLUSION
Challenge
Bolster security system after a five year, $165+ million dollar reconstruction project. They were
faced with the replacement of 130 cameras with sophisticated video technology at close to $500K
Solution
DataCom security networks running inside the IBM
BladeCenter platform that leverages existing analog
sources and network components
Benefits
Allows them to monitor and digitally record activity while archiving footage over an IP network
Provides high-tech security without adding a great deal of new, costly equipment
Consolidates existing security resources to enhance/simplify data management cost effectively
Provides room growth
"Not only was the solution up and running in a matter of weeks, but the scalability of IBM BladeCenter
will allow us to increase the system's capacity if and when we need to."
– Director of IT, Asian Art Museum, Jim Horio
© 2007 IBM Corporation
Center Your IT with BladeCenter
#6 — MOVING FROM DELL OR HP IS TOO HARD
“I’m standardized on Dell or HP servers. My technical people are
familiar with their tools. Won’t a move to IBM be painful?”

A smarter IT foundation does not have to be painful. IBM can show you how BladeCenter
helped improve the efficiency of former Dell and HP clients
WITH BLADECENTER, LEAVE BEHIND:
Inefficiency
Antiquated IT thinking
Multiple transitions
Myriad of cables
Wasted rack space
Lack of scalability
Downtime
© 2007 IBM Corporation
Center Your IT with BladeCenter
IBM HELPS YOU MIGRATE TO SMARTER IT
IBM Blade Migration Center

Migration consulting services

Implementation assistance

Financial incentives

Leading-edge migration technologies
from IBM and IBM Business Partners

Education
To learn more, visit ibm.com/systems/bladecenter/migration/center/
© 2007 IBM Corporation
Center Your IT with BladeCenter
DEVON HEALTH CURES IT PROBLEMS WITH IBM
Challenge
Grow IT systems to keep up with business needs while controlling power costs
Solution
Consolidated HP servers on to IBM
BladeCenter hosted client solution
Benefits
Reduced number of servers
Lowered power consumption
Reduced number of help desk calls
Easier management
“The BladeCenter modular, compatible design allowed us to look at our disaster recovery plans and
our business continuity plans in a different way. Because the parts are similar, all we need to know is
the configuration. So if we have a total loss, we just need a part. We don’t have to worry about
recreating the whole server or the whole environment from a different perspective.”
– Director of IT, Devon Health Services, Justin Hawley
© 2007 IBM Corporation
Center Your IT with BladeCenter
#7— BLADES WILL COST ME MORE
“I like what IBM has done with BladeCenter, but it’s not enough
to make me pay more for the technology. My tight budget
demands I keep my costs down.”

With economies of scale from 5-8 servers, BladeCenter can be the right choice for small
businesses as well as large

IBM’s approach to integration can save time, aggravation, risk, complexity—AND MONEY
Integrated management
empowers IT to do more
Less
cabling
Less power
and cooling
Less testing,
lower risk
Lower switching
cost
One platform,
many needs
Greater
density
© 2007 IBM Corporation
Center Your IT with BladeCenter
COMPARING BladeCenter TO 1U COMPETITORS
BladeCenter HS21
Dell PowerEdge 1950
HP DL360 G5
Intel 5120, 1GB, 2-36GB
Intel 5120, 1GB, 2-36GB
Intel 5120, 1GB, 2-36GB
$3,0621
$2,645
$3577
Cost of redundant
power
$0 (included)
ADD $299 / system
ADD $299 / system
Cost of systems
management iLO, DRAC
$0 (included)
ADD $299 / system / DRAC
ADD $299 / system / iLO
$3,062
$3,243
$4,175
Cost of KVM switching
$0 (included)
$90 / System
(cables and switch)
$171 / System
(cables and switch)
Cost of Ethernet cables
$0 (included)
$10 / system
$10 / system
Cost of Fibre cables
$0 (included)
$150 / system
$154 / system
Cost of HBA
$699 / system
$1,219 / system
$1,900 / system
$3,761
$4,712
$6,410
Functionality
Base offering
Cost of typical client
configuration
Total cost / server
 Attractive price point, gets better as typical functions are added
 Relatively low cross over economics for blades versus 1U
 Lower TCO—power, cooling, space, management, deployment ease
1
To make a comparable configuration, price is based on a BladeCenter chassis ($2,785) with 14 blades ($2,792
each) and a power supply ($999) for a total of $42,872—divided by 14 to get a single-server price of $3,062
© 2007 IBM Corporation
Center Your IT with BladeCenter
SIEBEL SPEEDS PEFORMANCE WITH BladeCenter
Challenge
Consolidate hardware and enhance remote server management capabilities to maximize
existing budget and reduce man hours needed to manage workload
Solution
IBM BladeCenter HS20 and HS40 systems
Microsoft Windows® and Microsoft Virtual Server
Benefits
Increased utilization and productivity with
elimination of over 300 desktops worldwide
Reduced server deployment and image creation
times by more than 66 percent
Lowered cabling requirements by 92 percent
Dramatically reduced overall IT costs
Increased floor space
Increased availability
“Implementation of the IBM blades has given us the ability to consolidate and allocate resource efficiently.
We literally eliminated approximately 300 local desktops worldwide because of the blades.”
– Siebel IT Engineer, An Amelie
© 2007 IBM Corporation
Center Your IT with BladeCenter
MARANA, AZ EMPOWERS CITIZENS WITH IBM
Challenge
Deliver citizens a more complete Web-based solution for online bill payment and real-time
access to digital maps and 3D spatial analysis models from the town's Geographic Information
Systems Department
Have IT system in place to handle rapid growth
Solution
20 IBM BladeCenter servers attached to IBM
System Storage DS4700 for fast-access storage and
TS3110 LTO Tape Library for long-term back up
Benefits
Provides citizens fast access to data
Saves nearly 300,000 trees by going digital
Provides room for growth
Provides easy migration platform
“We accomplished more to identify a new solution in the first day with the IBM team than we were
able to do in several months with our previous technology partner. IBM offered professionalism,
expertise and superior technology at half the cost had we stayed with HP."
– Director of IT, Town of Marana, Anthony Casella
© 2007 IBM Corporation
Center Your IT with BladeCenter
#8 — CONCERN ON SINGLE POINTS OF FAILURE
“Putting all the servers into a single chassis makes me very
concerned about a single point of failure. Loosing a single 1U
isn’t too bad, but the loss of a full chassis worries me.”
 ALL IBM blades are designed with REDUNDANT CONNECTIONS for power and I/O
 ALL IBM chassis are designed with a REDUNDANT PATH so all blades can connect
with power and I/O modules even if one path fails
Competitive
blades may
fallcompetitors’
short too
BladeCenter
is designed for extreme availability—a
major advantage
over
IBM BladeCenter
blades that may not be designed
for extreme
 Single
power uptime
connectors
Redundant
power
connections

Redundant
cooling 



Two complete
N+1 power topologies
N+N redundant
power domains
Poor redundancy for thermal solution
No duplicate connections for I/O
Redundant I/O
No redundant management
connectors
No interlock with virtualization tools
© 2007 IBM Corporation
Center Your IT with BladeCenter
SMOOTH SAILING FOR NAVY WITH RAYTHEON & IBM
Challenge
Use technology to accelerate the development of weapons systems
Reduce number of crew members needed to sail next-generation Navy Destroyers
Solution
IBM BladeCenter, IBM BladeCenter T, IBM
WebSphere® and Linux®
Benefits
Leverages a single computing environment for all applications
Reduces maintenance costs and complexity of US Navy ships’ computing environment
Provides processing capability and availability to address current and future threats
Provides rugged IT
"By taking advantage of open technologies the U.S. Navy and industry are better able to create
infrastructure and mission-critical solutions at lower cost and risk. The TSCE project has been an
outstanding example of collaboration between IBM, Raytheon, the open source community and the
U.S. Navy to deliver state-of-the-art solutions in support of our national defense."
– Strategy Vice President and CTO, IBM US Federal, David McQueeney
© 2007 IBM Corporation
Center Your IT with BladeCenter
SIMPLE FOCUS, POWERFUL RESULTS
 REASON ONE—IBM believes preserving system investment with
compatible chassis is an important objective
Preserve investment and speed adoption
 REASON TWO—IBM BladeCenter requires less power and cooling
Become more energy efficient
 REASON THREE—IBM intelligent I/O through Virtual Fabric
Architecture offers more bandwidth and adaptability
Extract the most from your applications
 REASON FOUR—IBM offers more flexibility and choice in creating a
customized infrastructure and industry solutions
Harness the innovative power of the industry
© 2007 IBM Corporation
Center Your IT with BladeCenter
YOU CAN ALWAYS COUNT ON FAMILY.
ESPECIALLY THIS ONE.
THE IBM BladeCenter FAMILY
IBM BladeCenter
IBM BladeCenter H
• 14 blades, 7U
• 14 blades, 9U
• Mainstream applications • Ideal for extreme I/O,
• Ideal for SMB, data centers data-intense environments
and remote sites
• Excellent platform for
virtualization
IBM BladeCenter T
• 8 blades, 8U
• NEBS characteristics
• Ruggedized chassis
• Ideal for telco, military,
medical-imaging
applications
IBM BladeCenter HT
• 12 blades, 12U
• NEBS characteristics
• Ideal for services,
control and transport
planes
• Ruggedized chassis
© 2007 IBM Corporation
Center Your IT with BladeCenter
LEGAL
The following are trademarks of the International Business Machines Corporation in the United States and/or other countries.
AIX, IBM, the IBM logo, BladeCenter, ClusterProven, ServerProven, System Storage, System x and WebSphere. For a complete list of IBM trademarks, see
www.ibm.com/legal/copytrade.shtml.
The following are trademarks or registered trademarks of other companies.
Cell Broadband Engine is a trademark of Sony Computer Entertainment Inc. InfiniBand is a registered trademark of the InfiniBand Trade Association. Intel, Xeon and
Itanium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Linux is a registered trademark of Linus
Torvalds in the United States and other countries. Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. UNIX is
a registered trademark of The Open Group in the United States and other countries. Other company, product and service names may be trademarks or service marks of
others.
All other products may be trademarks or registered trademarks of their respective companies.
NOTES
(c) 2007 International Business Machines Corporation. All rights reserved.
Performance is in Internal Throughput Rate (ITR) ratio based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput that any user
will experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload
processed. Therefore, no assurance can be given that an individual user will achieve throughput improvements equivalent to the performance ratios stated here.
IBM hardware products are manufactured from new parts, or new and serviceable used parts. Regardless, our warranty terms apply. For a copy of applicable product warranties, write to:
Warranty Information, P.O. Box 12195, RTP, NC 27709, Attn: Dept. JDJA/B203. IBM makes no representation or warranty regarding third-party products or services including those designated
as ServerProven® or ClusterProven®.
This publication was produced in the United States. IBM may not offer the products, services or features discussed in this document in other countries, and the information may be subject to
change without notice. Consult your local IBM business contact for information on the product or services available in your area.
All customer examples cited or described in this presentation are presented as illustrations of the manner in which some customers have used IBM products and the results they may have
achieved. Actual environmental costs and performance characteristics will vary depending on individual customer configurations and conditions.
Information about non-IBM products is obtained from the manufacturers of those products or their published announcements. IBM has not tested those products and cannot confirm the
performance, compatibility, or any other claims related to non-IBM products. Questions on the capabilities of non-IBM products should be addressed to the suppliers of those products.
All statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
Prices are subject to change without notice. Starting price may not include a hard drive, operating system or other features. Contact your IBM representative or IBM Business Partner for the most
current pricing in your geography.
MB, GB, and TB = 1,000,000, 1,000,000,000 and 1,000,000,000,000 bytes, respectively, when referring to storage capacity. Accessible capacity is less; up to 3GB is used in service partition.
Actual storage capacity will vary based upon many factors and may be less than stated. Some numbers given for storage capacities give capacity in native mode followed by capacity using data
compression technology. Maximum internal hard disk and memory capacities may require the replacement of any standard hard drives and/or memory and the population of all hard disk bays
and memory slots with the largest currently supported drives available.
References in this document to IBM products or services do not imply that IBM intends to make them available in every country.
Any proposed use of claims in these materials outside of the United States must be reviewed by local IBM country counsel prior to such use.
The information could include technical inaccuracies or typographical errors. Changes are periodically made to the information herein; these changes will be incorporated in new editions of the
publication. IBM may make improvements and/or changes in the product(s) and/or the program(s) described in this publication at any time without notice.
Any references in this information to non-IBM Web sites are provided for convenience only and do not in any manner serve as an endorsement of those Web sites. The materials at those Web
sites are not part of the materials for this IBM product and use of those Web sites is at your own risk.
© 2007 IBM Corporation