Transcript AK Stoddart Ltd Overview July 2004

Make it
with Meat
Introduction to
Stoddart’s
Lucy Husband
Sales & Marketing Director
Who are Stoddart’s?
Leading Scottish beef processor
Local company
Family owned business
Focus on service, quality,
knowledge, and innovation
New Product
Development
Phil Swailes
Production
Bathgate Academy
Project
New Product
Development
• Develop new burger product
• Working together in teams
• Individual roles and responsibilities
• Follow clear process
New Product
Development
• Market research
• Analysis
• Target market
• Concept generation
• Point of difference
New Product
Development
Specification development...
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Healthy product
Size
Shape
Weight
Cost
Receipe
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Flavour
Ingredients
Quality control
Ease to make
Texture
Food safety
Testing &
Refinement
New Product
Development
New Product
Development
Marketing the product
• Packaging & labelling
• Price point
• Branding
• Clear & concise pitch
that grabs the
attention
New Product
Development
What makes something a good product?
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Do your homework (market research)
Clear target market
A need (point of difference)
Time spent during planning phase
Well costed
Tastes good & looks good (would you buy it?)
Strong sales pitch
Good luck!