Transcript KenCall Farmer Helpline - Home

M-Kilimo
ICT4D Meeting LUSAKA
7/17/2015
March 2011
Slide 1
KenCall...
Profile
KenCall is East Africa’s largest international contact centre.
We offer a state-of–the-art-facility in Nairobi, Kenya, which operates
24 hours a day, 7 days a week.
M-Kilimo offers farmers FREE timely information via mobile phone
about:
 Agricultural products and services
 Market price and market information
 Expert agricultural advice on crops and animals
 Weather forecast
Current problem statement and
Opportunity Area
Problem
Opportunity
 Farms have limited access to
essential financial management
information
 Majority of rural households
have access to mobile phones
 High reliance on traditional
practices
 Two-sided channel for the
information flow
 Decreasing prices for air time
 Huge gap between cuttingedge and traditional
agricultural practices
Farms are traditional and inefficient
Advanced advice is now only a
phone call away
Solution
CRM – customer
management
system
CMS – content
management
system
Content
Smallholder
farmer
accesses
expert advice
by mobile
phone
MA in
agriculture,
2-3 years of
field
experience
• Agricultural
know-how
• Efficient
agricultural
practices
• Value chain
information
Content
assessment
Partners
• KARI
• Infonet
Biovision
• aWHERE
• ACDI VOCA
Project Progress
focus
services
usage
Sept 09
Apr 10
Aug 10
March 11
First users
7’000 users
21’000 users
100’000 users
Discovery phase:
What is in-demand?
•agricultural knowhow
•agricultural knowhow,
• weather information
• agricultural knowhow,
• weather,
• financial advice,
• marketing advice
Infrastructure
set-up
Operations set-up
Sophistication
Sustainability
Current Farmers Registered
Questions & Answers
mKilimo farmers’ average profile
•
•
•
•
•
45,000 farmers registed to date
38,000 questions asked and answered
69% Male farmer with family of 5 people.
Farm size 2 acres.
Grows maize and has livestock on his farm.
69% of registered
farmers are male
55% of farmers with a
total cultivated land size
of 2ac or less
Disease and farm management the most
common questions
Farmers In-Demand Needs
40%
37%
35%
30%
25%
25%
20%
15%
15%
13%
10%
5%
8%
4%
0%
What to expect
How to
start/Manage
Where to buy
How to protect
Marketing
Where to get help
What farmers are also asking..
Crops as primary farming activity
generate most questions on
marketing
Three main areas of questions
18/%
Credit
(18% of
total)
• Where to access credit
options
• Credit options
19%
Strategic
Marketing
(19% of
total)
• General more strategic
advice on how to
market
• Where to sell / buy
63%
Inputs
and Prices
(63%)
• Which prices to find
where
• Where and how to get
or fund the Inputs
Vision: Revolutionize the Agriculture
Sector in Africa through technology.
• Input companies
• Banks & MFI’s
• Agri- Partners
• Research Institutions
• Governments
• Insurance
• Supermarkets
• Hotels
• Pharmaceuticals
• Transport
KenCall Is Ready!
 Experienced and result-oriented management team
 Well documented and oiled processes
 State of the art facility and infrastructure
 Experienced recruiting, training and development
 Intense focus on customer satisfaction
 Successful and growing client relationships
Slide 10