Transcript The First Tee

Steven J. di Costanzo
President
Golf Range Association of America
GRAA and NGF Study
Profile of Golf Practice Facility Operations
Current State of the US Golf Range Business
Percent Change
2002 vs. 2001
Number of buckets sold
-0.1%
Ball rental revenue
-1.5%
Total revenue
+0.8%
Pro Shop revenue
-0.2%
Instruction revenue
+6.5%
2002 Golf Range Industry Revenues
Number of buckets
sold 2002
Tee stations
Bottom 25%
Median
Top 25%
<50
50+
Avg.
6.274
24,296
8.338
12,689
43,663
22,350
24,875
79,246
46,168
Total Revenue 2002
<50
50+
Avg.
$47,362
$251,229
$85,000
$105,750
$517,500
$251,638
$325,000
$1,097,500
$649,851
Ball Rental 2002
<50
50+
Avg.
$30,011
$155,700
$50,750
$72,316
$281,500
$122,284
$125,200
$409,450
$296,180
Merchandise Revenue 2002
<50
50+
Avg.
$3,145
$31,829
$7,313
$12,000
$175,000
$81,000
$130,680
$575,096
$320,500
Instruction Revenue 2002
<50
50+
Avg.
$5,063
$16,125
$8,775
$19,000
$72,500
$28,575
$51,725
$156,479
$87,544
GRAA Involvement with Link Up 2 Golf
• Letter to GRAA/PGA of America members
• Link Up 2 Golf Workshop to GRAA members at
11th Annual GRAA Golf Range and Short Course
Industry Conference at the PGA Merchandise Show
• Web and GOLF RANGE MAGAZINE editorial
support of workshop schedule
GRAA Involvement with National
Golf In School Program
• GRAA member facilities in test markets
to package discounts for students and
their families
• National Golf In School Program
presentation at GRAA Annual Meeting