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AGRICULTURE
YOUTH &
FAMILIES
HEALTH
ECONOMY
ENVIRONMENT
ENERGY
COMMUNITIES
The Climate of Change and Challenge
Linda Kirk Fox, November 2008
Change is the byword of the season in America
• We have a love/hate relationship with change
• We love the concept
– It’s the details we can’t stand
• Change is good in others
– Few welcome it for ourselves
• We think of change as a solution
– But forget it is a process
What changes are on the horizons for WSU Extension?
1. Role of the Federal Government
2. “Browning” and “Greying” and
“Greening” of America
3. Distribution of Wealth
4. Our children at risk
5. ‘Make a job’ not ‘Take a job’
6. Role of state, county, NGO’s fiscal
realities
7. Your role as leaders!
1. Federal Influence – Food, Conservation, and
Energy Act of 2008 (FCEA)
“Farm Bill”
Farm Bill will cause these changes in 2009
• USDA CSREES (Cooperative States
Research, Education and Extension
Service) (our home agency) will cease to
exist September 30, 2009
• Replaced by the National Institute for Food
and Agriculture (NIFA)
• The National Research Initiative
Competitive Grants program (NRI) to be
replaced by the Agriculture and Food
Research Initiative (AFRI)
Farm Bill continued….
• AFRI requires 1/3 of all grants to be
integrated (think extension!)
• Turnaround time for AFRI announced grants
and due dates will be SHORT!
• New mandatory funding $140Mil annually:
– Specialty crops
– Organic ag
• Encourage stakeholder input
– e.g. New and beginning farmers and
ranchers
Specialty
Crops success
story!
Some formula
funded
programs now
competive!
IPM, FRTEP
Changes over time in WSU Extension Federal Funding
-16.4%
Smith Lever 3(b), (c), and (d) Funding to WSU
(1997 Dollars)
Trend in Extramural Funding Awards – WSU Extension
WSU Extension Awards Contrasted to Remainder of WSU
WSU
Extension
Other WSU
WSU Extension & 4-H – Private Fund Raising History
$4,694,978
$4,166,052
$3,034,862
$3,170,787
$2,697,780
$2,085,480
FY’03
*estimate
FY’04
FY’05
FY’06
FY’07
FY’08*
2. “Browning” and “Greying” and “Greening”
of America
Change in Hispanic Population in the West 1990-2000
• From 1990 to 2000, the overall population of the
West increased by 20%
• During the same period, the Hispanic population
of the West increased by 52%
• In 1990, 10 million residents of the West were
identified as being Hispanic (19% of the pop.)
• In 2000, 15.3 million residents of the West were
identified as being Hispanic (24% of the pop.)
(US Census Bureau, 2006)
2
55
yrs
old
1998
2000
51
1992
1994
1996
1988
1990
1982
1984
1986
1977
1979
1971
1973
1975
1967
1969
1963
1965
68
1957
1959
1961
1953
1955
1930
1940
1950
1910
1920
Annual Birth Rate (Million Live Births) (Dept HHS, 2006)
4.5
4
3.5
3
2.5
18
“Green Jobs”
• The potential for job growth in green jobs is
significant.
• According to a study released last month, 750,000
Americans work in what are considered green
jobs. That number is expected to grow 4.2 million
by 2038, accounting for 10 percent of new job
growth over the next 30 years.
• "The development of green jobs will be one of the
biggest changes in our economy since the industrial
revolution," Governor Pawlenty, Minnesota.
“Green Jobs” -- Here in WA
• WIRED (Dept. of Labor) $195 million investment in
13 regional economies, encompassing 14 states,
including $5Mil to WA Pacific Mountain
• WSU Clean Tech Initiative, Phase I Buildings:
– Seven (7) university teaching, research and
public service positions to develop new energy
strategies, and
– Assist local governments with aggressive new
programs to encourage energy conservation.
• http://www.olympia.wsu.edu/Budgets/2009_Clean
Tech_Three.aspx
3. Wealth Disparity Continues to
Increase
Percentage of Persons Below Poverty Line
10-11%
14-17%
12-14%
17-22%
< 10%
Distribution of Wealth and Income
100%
Wealth
84%
Income
80%
59%
59%
60%
40%
35%
33%
22%
20%
20%
0%
(Levy Economics Institute, 2004)
10%
4%
0%
Annual Income Disparity is Related to Educational Attainment
Lifetime Earnings and Educational Attainment
4. America’s Children –
Redefine ‘failure to thrive’ to include lower
educational attainment and increased
health risks!
We have a response: Health Promotion
• Nutrition Education:
Food $ense program
(EFNEP, SNAP)
• Chronic Disease
Prevention: Diabetes
and Obesity
• Substance abuse
prevention:
Strengthening Families
Who We Reach
• Over ¾ million people
annually
• Roughly one half from
culturally diverse groups
• Priority audience is low income, e.g., at 120
percent of poverty or attend schools at or
xxxxxxxbelow 50 percent free/reduced
xxxxxxxlunch standard
• Partner with five tribes to reach
Native American youth and families
Strengths of Health Promotion Programming
• Brings in $6.5 million in funding with
another $6.5 million generated in
local cost share
• Attracts excellent partners both
internally and externally
• Offers opportunities for integrated
research and extension programs
• Addresses needs of both youth and
adult constituents in rural and
urban counties, often in
marginalized groups
5. “Make a job” not “Take a job”
Entrepreneuriship Education – Expanding the Pipeline
• Network
– Extension
– Learning Centers
– SBDC
– eXtension
• Curricula
– Existing
– New products to develop
– Youth
6. State, county, NGO’s fiscal realities
Addressing state priorities: Beach Watchers
Educating the Public for the Health of the Puget Sound
• Individual involvement is critical to the Puget Sound
Partnership’s success.
• People are most likely to take action when they
fully understand the problems and believe
they can make a difference.
Another example: Low Impact Development
Researching and implementing new strategies
for stormwater management
• Extension developed the
technical manual adopted
by the state
• Stormwater grant at
Puyallup
• Online certificate program
for professional engineers
thru WSU Extension and
Puget Sound Partnership
State budget
• Projections of state
revenue shortfall
• Budget cut from current
fiscal year, $300,000 onetime monies
• Anticipate budget cut
scenarios of 10%
(more or less)
County budgets
• Projections of county
revenue shortfall
• Budget cut in upcoming
fiscal year…
Take Aways
• Extension must become more diverse and
serve a more diverse society
• We must adapt education to serve needs
of diverse learners—including online!
• We must prepare for turnover of our faculty
and staff.
• Staff development and understanding of
the connection to WSU will be important for
our continued and collective success
Take aways continued
• We must embrace new priorities
– Energy
– Workforce development
• Entrepreneurial education
• 4-H SET
– Economics of industry and communities
– Health
– Sustainability and environmental priorities
Take aways continued
• Communications
– Tools
– Resources: Kathy Barnard, Marketing
and News Services, WSU Extension,
Pullman and staff (Brian Clark, Denny
Fleenor, Dennis Brown)
• Messages
Question for you:
• Can we be ‘one’ Extension?
Given….
• New opportunities
• New ways of doing business
• New ways of being organized
It will depend upon:
• Our collective understanding of
– and
• Our commitment to the land-grant ideals:
– Advancing knowledge (discovery and
application of quality science)
– Assuring relevance
– Providing access to all to education
– Adjusting to the public and private funding
sectors
How will we manage the next set of budgetary challenges?
• Your input is needed!
• Management of change in the hands of
leadership!
– That means all of US!!