Transcript Slide 1

ScanBalt BioRegion
Innovation on Top of
Europe
ScanBalt BioRegion11 countries
Reykjavik
Helsinki
St. Petersburg
Stockholm
Oslo
Tallinn
Riga
85 million people
Copenhagen
Vilnius
Warsaw
Berlin
Denmark
Estonia
Finland
Iceland
Latvia
Lithuania
Norway
Poland
Sweden
North Germany
NW Russia.
Branding principles for
ScanBalt BioRegion
● ScanBalt BioRegion is THE brand
name
● ”Life sciences in the Nordic-Baltic” or
”Life science in the Baltic Sea
Region” used as add-on´s to audiences
not yet well aware of ScanBalt
BioRegion
● ”On Top of Europe” and ”Cluster of
Ideas and People” added when
appropiate
The Development of
ScanBalt BioRegion
2001-2003
• Establishment of
Contacts
• Vision and Mission
Development
• One-Stop-Entry and
Visibility
2004-2007
•Transparency of
Competencies
• New Cluster Formations
• Infrastructure for
Research and Education
2008-2011
•Cross border innovation
•coherence of policies
•Project incubation
•talents
•Shared services
•Cluster development
•Communication
2001-2003
2004-2007
2008-2011
Trust, equality, respect, sustainability and ethics guides the
activities of ScanBalt
Infrastructure Projects
• ScanBalt Network of Networks (NICe) – Creation of
One-Stop-Entry
• ScanBalt Campus (Interreg111B) – Creation of
Critical Mass in Research and Innovation
• ScanBalt Competence Region (EU FP6) –
Identifying competencies and cluster profiles
• Boosting Baltic FP6 (EU FP6) – Enhancing project
management
• Communication in ScanBalt BioRegion (NIC) –
Creating Global Visibility
• Bridge BSR (EU FP7) – Creating shared SME
Support, a Joint Innovation Action Plan and Integrating
IP-management
Thematic Network Building
Knowledge (EU FP6) – Connecting stakeholders
 Marine Biotech (NorFA) – connecting stakeholders
• Clinical Research (NIC) – Connecting stakeholders
 AgroBiotech (NorFA) – Connecting stakeholders
 IP
 Stem
Cell Network (NorFA) – Connecting stakeholders
BioSystems (EU FP 6) – Connecting
stakeholders
 Boost
 LigniMatch
 Trayss
(NICe) – Roadmap to commersialisation
prime (FP 6) – Enhancing Project Management
ScanBalt Strategy 2008-2011
Focus Area: Communication and Marketing
ScanBalt should promote knowledge and
understanding of ScanBalt BioRegion and its
stakeholders and strengthen the dialogue
between them.
• Action Lines
- Strengthen strategic communication
- Promote branding of ScanBalt BioRegion
- Promote dialogue on ethical and
sustainability aspects
Identifying clusters and spearhead competences:
ScanBalt CompetenceRegion
FP6
Current
Impact
Biotech
Workforce
Human
Capital
Scientific
Fountains
Co-location
clusters
-BioTeam-South
-BioCon Valley
-Kalmar BioScience
-Bio Turku
-Latvia Biotech Cluster
-Estonia Biotech
Cluster
-North Poland Biotech
Cluster
-North-West Russia
Biotech Cluster
-Lithuania Biotech
Cluster
Risk
Capital
R&D Input
ScanBalt – string of competency clusters
Mode 3
clusters
-MedCoast
Scandinavia
-Medicon Valley
CompetenceRegion Results
•
Report: „ScanBalt – A string of Competence
Clusters in Life Sciences and Biotechnology/
Mapping Report 2006“
•
Report: „Top of Europe in Life Sciences and
Biotechnology/ ScanBalt CompetenceRegion Final
Report“
•
CD-ROM: „Top of Europe in Life Sciences and
Biotechnology – ScanBalt BioRegion in Brief“
(including data of Boosting Baltic Biotech,
Scandinavian LS database and other projects)
Bridge – BSR FP7
Bridging Life Science Research and SME’s in the Baltic
Sea Region
Putting Cluster Policies into Practise
BSR Life Sciences Go
Public
Bridging the gap between
society and the scientific commu
• Training BSR scientists in science
communication
• Press study tours to laboratories
in 4 different BSR countries for
journalists / journalism students
• discussions on ethical
implications of science
ScanBalt Campus II
Promoting “Smart growth” in life sciences
ScanBalt
Scanbalt Projects
ScanBalt Executive committee
Campus Board
Student council
Competence Region
Boosting Baltic
ScanBalt Campus
Regenerative medicine
Communication
Environmental Biotechnology
Bridge BSR
Molecular Diagnostics
Informational Biology
Process Analytical Technology
Intellectual Property and Bio-entrepreneurship
IPKN
Baltic Entrepreneurship Training
Agro biotech
StemCells
Boost Biosystems
LigniMach
Trayss Prime
Industry
Clinical research
Hospitals
Thematic
Marine Biotech
Universities
ScanBalt Academy
Infrastructural
Education and training of leaders for the life science industry
Nordic-Baltic ExPat Forum
• Connects to the “brain bank” abroad
• Improves career opportunities of ExPats
• Helps to exchange experiences and
knowledge across continents
Concept
• On-line community
• of researchers & professionals within
Life Sciences,
• working or studying outside Europe,
• having roots in Nordic-Baltic Sea region
www.scanbalt.org/nordexpat
Launch October 2008
Sponsors
Aalborg University
Leo Pharma
Institute of Biotechnology
in Lithuania
VINNOVA
Faculty of Pharmaceutical
Sciences, University of
Copenhagen
Faculty of Science,
University of Copenhagen
Faculty of Life Sciences,
University of Copenhagen
Faculty of Health
Sciences, University of
Copenhagen
Faculty of Science,
University of Arhus
Faculty of Health
Sciences, University of
Arhus
Roskilde University
Center
Lundbeck
Capital Region of
Denmark
Danish Ministry of
Science and Technology
DTU / Technical
University of Denmark
Novo Nordisk
Scion-DTU Science Park
Tartu Biotechnology Park
University of Southern
Denmark
Supporters
as of 1st may 2008
Denmark
Sweden
Danish Ministry of Science, Technology and Innovation
Vinnova
The Danish National Research Foundation
Stockholms Län
Faculty of Pharmaceutical Sciences, University of
University College Södertörn
Copenhagen
University of Kalmar
Faculty of Health Sciences, University of Copenhagen
Biotech Sweden
Faculty of Natural Sciences, University of Copenhagen
Finland
Faculty of Life Sciences, University of Copenhagen
Pharma Industry Finland
Faculty of Natural Sciences, University of Aarhus
BioTurku
DTU - Technical University of Denmark
Turku Biomaterial Centre
Aalborg University
BioForum Oulu/Technopolis
University of Southern Denmark
Lithuania
Danish Trade Council
Institute of Biotechnology in Lithuania
Danish Pharma Consortium
Kaunas University of Medicine
Danish Association of Biotechnology Industries
Estonia
The Capital Region (Region Hovedstaden)
Estonian Biotechnology Association
Copenhagen Capacity
Tartu Biotechnology Park
Innovation Center Denmark (Shanghai)
Poland
Innovation Center Denmark (California)
Jagiellonian University, Group for Bioethics in Life Sciences
Danish-Chinese Business Forum
Intercollegiate Faculty of Biotechnology, University of Gdansk and Medical University of
Scion-DTU Science Park
Gdansk
Novo Nordisk
Medical University of Gdansk
Lundbeck
Northern Germany
Leo Pharma
BioCon Valley GmbH
Regional
Baltic Development Forum
Nordic Innovation Centre
ScanBalt BioRegion
ScanBalt Academy represented by, among others:
Kaare R. Norum, President of ScanBalt Academy, former rector of University of Oslo
Horst Klinkmann, former President of the German Academy of Sciences, Germany
Andrzej Legocki, former President of Polish Academy of Sciences, Poland
Vilius Grabauskas, Chancellor of Kaunas Medical University, Public Health, Lithuania
Ole Petter Ottersen, former Dean of Science, University of Oslo, Norway
Information & communication
Tools
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ScanBalt website
ScanBalt newsletter
ScanBalt Campus website
Scanbalt MediaNet
Presentation templates
Logotypes
Conferences
The website: 90.000 visits per
month
www.scanbalt.org
The ScanBalt Newsletter
7000 Subscribers, 6 times a year
ScanBalt MediaNet: How it
Works
Source:
Press releases
from project
partner
e.g:
-Gothenburg Univ.
-Turku Biovalley
-BioCon Valley
-Estonian Genome
Interface:
„MediaNet“ via
Alphagalileo
IDW,
Cordis or Baltic
News service
„Media net“
+ short description of
ScanBalt BioRegion
1 press information
4 news services
Sink:
Journalists in
Europe and
Worldwide
e.g:
-Nature
-Wall street journal
-Ny Teknik
-Ostseezeitung
Logotypes
Recommendations
• Branding should be based on
concrete contents – Do we know our
own region well enough ?
• Create a priority list of target groups
• Create targetted messages to target
groups
• Create concrete projects / activities
In 2004:
“Europe's Most Successful”
Nature Biotechnology, July 2004
In 2010:
“The World's Most Successful”
Declaration, World Economic Forum, Davos Summit 2010