Transcript Slide 1

Presenting: Board Orientation
THE LEUKEMIA &
LYMPHOMA SOCIETY
Friday, June 27, 2008
Newark Marriott Airport Hotel
Skylands/Gateway Room
8:00 a.m.
NEW BOARD OF DIRECTORS MEMBER ORIENTATION
Friday, June 27, 2008, 8:00 a.m.
Officers and President
LLS Executive Management Team
David Frantze, Chair, Board of Directors
Steven Hooker, Chair-Elect, Board of Directors
Margaret Anderson, Vice Chair Resource Development
Armand Keating, MD, Vice Chair Medical & Scientific Affairs
Marie Lauria, Vice Chair Patient Services
Paul Cienki, Vice Chair Field Relations
Thomas Hunter, Secretary/Treasurer
Teckla Rhoads, Chair, Board of Representatives
John Kellenyi, Vice Chair, Board of Representatives
John Walter, President & CEO
Jeff Como, Chief Information Officer
Louis DeGennaro, PhD, Chief Scientific Officer
Bart Kamen, MD, PhD, Chief Medical Officer
Nancy Klein, Chief Marketing & Revenue Officer
Steve Messinger, Sr. VP, Human Resources
Jimmy Nangle, Chief Financial Officer
George Omiros, Acting Sr. VP, Field Development
David Timko, Sr. VP, Growth Initiative Chapters
New Board Members
James Beck
Claude Geoffrey Davis
Raanan Horowitz
Louise Warner
Agenda
Sections 1 through 6: (Previously Provided)
About the Organization
Section 1
Overview of Organizational Structure
Section 2
Overview of Committee Structure
Section 3
BOD Roles & Responsibilities
Section 4
Board of Representatives
Section 5
The Leukemia & Lymphoma Society of Canada
Section 6
*********************************************************************************************************************
Welcome and Introduction
Kevin Ryan & Tom Snyder
Society Goals & Vision
Section 7
North Star 2015 Vision
John Walter
2008-2011 Strategic Plan
Overview of Departments
Section 8
Marketing & Communications
Nancy Klein
Human Resources
Nan Giblin
Field Development
George Omiros
Finance & Financial Reports
Jimmy Nangle, JR Miller, John Hagens
Mission Areas
Section 9
Patient Services
Hildy Dillon
Advocacy
George Dahlman
Research
Lou DeGennaro, PhD, Barton Kamen, MD, PhD
Reading & Informational Board Materials
Q&A
Message from BOD Chair
David Frantze
Thoughts from BOD Chair-Elect
Steven Hooker
Closing Remarks
Tom Snyder & Kevin Ryan
Section 1
About the
Organization
About the Organization
OUR MISSION
Cure leukemia, lymphoma, Hodgkin’s
Disease and myeloma, and improve the quality
of life of patients and their families.
About the Organization
Chronology of Significant Society Events
1949
Founding of Robert Roesler de Villiers Foundation by Rudolph and Antoinette de Villiers.
Their 16-year-old son, Robbie, succumbed to leukemia five years earlier.
1955
Name changed to The Leukemia Society, Inc. Antoinette serves as president.
1956
• First solicitations of contributions
• First chapter established in Brooklyn, NY
• Medical and Scientific Advisory Committee (MSAC) formed
1958
First national executive director, with focus on supporting the MSAC and developing chapters and
fundraising
1959
First conference of chapter representatives
1961
• 38 chapters in 41 states
• $838,000 in annual contributions, with 50 percent dedicated to research
• Patient financial aid program established
1964
Defeat of a proposal to merge with the American Cancer Society because of financial problems
1966
Name changed to The Leukemia Society of America, Inc.
1970
Society converted to single corporation
1983
Retirement of Meade Brown, the fourth national executive director (1968-1983).
In 1982, annual revenue reached $16.3 million and research funding $2.9 million.
About the Organization
Chronology of Significant Society Events
®
1988
 Team In Training conceived by Westchester County volunteer Bruce Cleland. First team ran NYC marathon and
raised $326,000.
1993
 Society near bankruptcy. New volunteer and staff leadership installed. Dwayne Howell named President.
Total revenue $34.1 million, research $5.7 million, net assets $1.4 million.
1995
Research program grants awarded, one of which went to Brian Druker, M.D. on STI-571
 First Translational
®
(Gleevec ) as treatment for Chronic Myelogenous Leukemia (CML)
 Information Resource Center (IRC) launched
 Patient services managers in all chapters
 Government relations program launched
2000
 Specialized Center of Research (SCOR) program launched
 Name changed to The Leukemia & Lymphoma Society
2004
 Leukemia Research Fund of Canada becomes Canadian Division of The Leukemia & Lymphoma Society
2005
 Governance structure changed from Board of Trustees (108 positions) to Board of Directors and Board of
Representatives
 Total revenue $218.6 million (excluding Canada)
2007
 Co-Pay Program was launched
 The Therapy Acceleration Program began
 Society close the books with close to $300 million in total public support & Revenue
as the worlds largest private fundor of blood cancer research
 Stands
rd
 3 largest Voluntary Health Agency behind the American Heart Assoc & American Cancer
2008
 John E. Walter named President and CEO of The Leukemia & Lymphoma Society, April 6, 2008
Section 2
Overview of
Organizational Structure
Overview of Organizational Structure
Board Structure
Board of Directors (BOD) Officers*
Chair (July 1, 2008 – June 30, 2010)
Steven Hooker
Vice Chair**
Armand Keating, M.D.
Paul Cienki
Marie M. Lauria, M.S.W.
Margaret H. Anderson
Thomas Hunter
David W. Frantze
Vice Chair for Medical and Scientific Affairs
Vice Chair for Field Relations
Vice Chair for Patient Services
Vice Chair for Resource Development
Secretary/Treasurer
Past-Chair
*As of July 1, 2008
**Newly elected officers as of July 1, 2009: one-year term; elected July 1, 2010: two-year terms
Overview of Organizational Structure
Board Structure
Elected Board Members, Chapters and Terms
Term Expiring June 30, 2009
Term Expiring June 30, 2010
Term Expiring June 30, 2011
Margaret Anderson, Kentucky & S. Indiana
Alexandra Mayes Birnbaum, New York City
James Beck, W. PA and W. Virginia*
Paul Cienki, Rhode Island
Robert Cantley, Greater SF Bay Area
Scott Carroll, Southern Ohio*
Michael Copley, San Diego/Hawaii
Jorge Cortes, Texas Gulf Coast*
Claude Geoffrey Davis, Greater SF Bay*
Timothy Durst, North Texas *
James Davis, National Capital Area*
Thomas Fitzpatrick, Massachusetts
David Frantze, Mid-America
Paul Frimmer, Greater Los Angeles
Alan Gewirtz, M.D.
Charles Inglefield, Northern Ohio
Marie Lauria, Eastern North Carolina
Steven Hooker, Oregon & SW Washington
Armand Keating, Greater Toronto Area*
Steven Lilly, National Capital Area*
Raanan Horowitz, N. Texas*
Dennis Marco, Northern New Jersey
Michael Long
Thomas Hunter, Gateway
W. Stratford May, Jr., M.D., Ph.D., N. Florida
Kevin Ryan, Eastern Pennsylvania
John Kamins, Michigan
James McKinnis, North Texas *
Mary Simmonds, Central Pennsylvania*
Norbert Sieber, Southern Florida
Naomi Rosenberg, M.D.
Thomas Snyder, Tennessee
Louise Warner, N. Ohio*
Charles Wiener, Long Island*
Kathryn West*
Michele Wong, Greater Sacramento Area
* Eligible for reelection
Overview of Organizational Structure
Board Structure
Board Composition
• Thirty-six Board members, three life members*, four emeritus
directors**
• Three-year term
• Two consecutive terms
• Board Development Committee (BDC) leads recruitment and
nominating process
*Rodman Myers, Jay Silver, William Ward
**Larry Ellis, Robert McDonald, William Reimers, Robert Yacobi
Overview of Organizational Structure
Board Structure
BOD Members & Officers Election Process
The BDC is charged with identifying, cultivating and nominating, from within and outside LLS, strong
prospects for Board service. Within a seven-month period, the committee:
• Informs the BOD, the Board of Representatives (BOR), chapter presidents and executive directors of the
open positions for officers and members of the BOD and BDC, with details of the application process
• Seeks internal and external candidates
• Informs current BOD members who are eligible for renomination
• Obtains and reviews applications, letters of recommendation; personal contacts are made and due
diligence on each candidate is completed
• Holds in-person interviews with candidates for officer positions only
• A slate, along with copies of the application, is provided to all BOD members of nominees for
officer and BDC positions
• A slate is provided to all BOR, BOD, chapter presidents and executive directors of nominees for the BOD
positions with their application, letters of recommendation and information regarding the petition
process
• Prior to the election, all BOD and BOR members receive a copy of the Voters Guide, which includes data
on all nominees
Overview of Organizational Structure
Board Structure
Board Calendar
Board Meeting Dates
• Nov. 5-8, 2008, BOD and Strategic Leadership Conference, Kansas
City, MO
• Feb. 27-28, 2009, BOD Meetings
• April 25-28, 2009, BOD and BOR Meetings in Conjunction with
Mission Days, Alexandria, VA
• June 26-27, 2009, BOD Meetings
Overview of Organizational Structure
STAFF STRUCTURE AND
SENIOR MANAGEMENT
Section 3
Overview of
Committee Structure
Overview of Committee Structure
Overview of Committees
Standing Committees and Chairs
Executive Committee, Steven Hooker
Audit Committee, Margaret Anderson
Finance Committee, Thomas Hunter
Board Development Committee, Tim Durst
Overview of Committee Structure
National Committees
Awards Committee
Corporate Partnering and Communications
Donor Development Committee, Vice Chair for Resource Development
Field Relations Committee, Vice Chair for Field Relations
Investment Committee
Legal Committee
Medical & Scientific Affairs, Vice Chair for Medical & Scientific Affairs
Patient Services Committee, Vice Chair for Patient Services
Public Policy
Research Portfolio Review Committee
Strategic Leadership Committee
Strategic Oversight Committee
Therapy Acceleration Program
Overview of Committee Structure
Sub-committees and Task Forces
The following groups work under the direction of the following committees:
Therapy Acceleration Program
Biotech Acceleration & Academic Concierge Subcommittee
Clinical Trials Subcommittee
Medical & Scientific Affairs Committee
Career Development Subcommittee
Professional Education Subcommittee
Specialized Center of Research (SCOR) Subcommittee
Translational Research Subcommittee
Field Relations Committee
Vision Task Force:
Chapter Diversity & Cultural Transformation
Implementation of Vision
President Best Practices
Section 4
BOD
Roles and Responsibilities
BOD Roles and Responsibilities
Board Function
Organizational Governance
• Authority
• Accountability
BOD Roles and Responsibilities
Key Roles of the Board
– Sets Organizational Direction
– Provides Oversight
– Ensures Necessary Resources
BOD Roles and Responsibilities
Board Role
Sets Organizational Direction
Responsibilities:
• Participates in regular strategic planning
• Determines organization’s mission
• Sets the vision for the future
• Establishes organizational values
• Sets major goals and develop strategies
• Approves operational or annual plans
BOD Roles and Responsibilities
Board Role
Provides Oversight
Responsibilities:
• Oversees financial management
• Minimizes exposure to risk
• Measures progress on strategic plan
• Monitors and evaluates programs and services
• Provides legal and moral oversight
• Evaluates the chief executive (annually)
• Evaluates itself (every two to three years)
BOD Roles and Responsibilities
Board Role
Ensures Necessary Resources
Responsibilities:
• Ensures adequate financial resources
• Promotes positive public image
• Ensures the presence of a capable and responsible Board
BOD Roles and Responsibilities
Individual Board Member
Responsibilities
• Participates in the governance of the organization
• Works on committees and task forces
• Volunteers services to the organization outside of
his/her Board work
• Serves as ambassadors to the community
BOD Roles and Responsibilities
Individual Board Member
Participates in Fundraising Activities
Responsibilities:
• Makes a personal financial contribution
• Provides names of potential donors
• Writes thank-you notes
• Attends fundraising events
• Acts as a resource to donor development and
chief executive
• Opens doors within corporate and foundation
communities to assist national and local staff to
advance fundraising efforts.
BOD Roles and Responsibilities
Individual Board Member
Core Capabilities and Core Values
Our volunteers and staff realize that the capabilities and values essential to attain the vision take years to
develop. But they can erode rapidly in a turbulent environment or during serious internal conflict. Accordingly,
we identify and practice the following behaviors to sustain our core strengths:
• I invest time, money and other resources based on return on investment (ROI).
• I challenge the status quo, and my ideas are welcome and heard.
• I take responsibility for my own continuous learning, decisions and actions, and empower others to
do the same.
• I share information that provides significant benefits to others.
• I collaborate with those who “have a stake” in my plans and actions, involve them in planning and
evaluating my work, and respond effectively to their perspectives.
• I take calculated risks and innovate to improve results in my work domain.
• I collaborate with colleagues in other units and organizations to increase impact.
• I take initiative to lead within my circle of influence.
• I participate fully in teams whenever I can, sharing my perspective, responding to the views of others and
emphasizing dialogue and collaboration in decision making.
• I practice participatory management.
• I am attentive to the circumstances and backgrounds of others, value their contributions
and act in a manner respectful of our differences.
BOD Roles and Responsibilities
Individual Board Member
Core Capabilities and Core Values
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I build inclusion in my department, function, unit and work teams.
I propose and support change to achieve greater effectiveness.
I get involved and offer assistance in areas where I can make a difference.
I integrate the vision into all aspects of my work.
I learn and apply best practices in campaign or program management.
I empower others with information, opportunity and support.
I capitalize on opportunities for leadership education. As I progress, I will develop leadership education and offer
others opportunities for leadership development.
I use facts and other relevant information as input to dialogue and decision making.
I seek feedback and information from those around me to improve my performance and build my skills.
I increase the productivity of the assets with which I work.
I understand and take into account the strategies and objectives of LLS and challenge the effectiveness of my
work in achieving them.
I respond promptly and thoroughly to requests for key data, and I base my service and program advice,
plans and evaluations on key data.
I educate others in LLS’s vision and win their support for it.
I continually strive for open and improved communication.
I listen.
I demonstrate commitment to inclusion and diversity.
Section 5
Board of
Representatives
(BOR)
Overview of BOR
Board of Representatives
Relationship to BOD
The BOR is the representative body of the chapter to the BOD.
The BOR shall represent the perspective and concerns of the field
to the BOD and shall, through the representatives, be a liaison from
the BOD to the field.
Overview of BOR
Board Structure
BOR Officers – Fiscal Year 2009
Teckla Rhoads
John Kellenyi
Chair
Vice Chair
Overview of BOR
Board Structure
BOR Composition
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One representative from each chapter
Must be a member of their chapter board
Two-year term
Two consecutive terms
Overview of BOR
BOR
Goals
• To help maximize the productivity of the volunteer organization nationwide
• To provide field representation and feedback to the BOD to assure that future
strategic decisions take into account the field’s experiences and perspectives on
major organizational issues
• To assure that local chapter volunteers and staff are aware of national strategic
directions and major organizational issues and opportunities
• To represent the field by voting on all proposed bylaw changes that would have
impact on the field
• To assure through the elective process that the BOD as a governing body is
strongly connected to the priorities and perspectives of the nationwide
volunteer organization
Overview of BOR
Roles and Responsibilities
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Representation on strategic issues, directions and policies that impact the field
Feedback on their local chapter issues directly to BOR and to the BOD via BOR chair and/or BOD vice
chair for field relations
Feedback to home chapters on LLS-wide issues, directions and priorities
Contribute financial support and access to resources
To help identify, cultivate and recruit prospective new volunteer leaders
Participate in and contribute to VTFs, committees, projects and conferences, when requested
Communicate to home chapter (regionally, if requested) on the major organizational issues and
opportunities that may affect them
Participate in and support directions and priorities emanating from the following BOR meetings:
1. Spring meeting in Washington, DC, to include:
• participation as LLS advocates at annual Mission Day activities
• annual business meeting
• annual forum of the BOR with the BOD
2. Fall conference (in alternating years)
• biennial Strategic Leadership Conference (strategic plan development and feedback)
• OR
• biennial Volunteer Leadership Conferences (VLCs) (training, networking and sharing of best
practices)
Overview of BOR
Roles and Responsibilities - Continued
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All BOR representatives are automatically voting members of their home chapter’s board and
executive committee, are required to attend those board meetings and should be active
members of both bodies
Participate in conference calls with members of the Field Relations Committee (FRC)
between its meetings as needed
Serve a two-year term and may be re-elected for a consecutive two-year term
Elect all members of the BOD
Vote to approve all proposed bylaw changes that would have impact on the field
Serve as a representative on the FRC when appointed by BOD chair, in consultation with the
BOR and FRC chairs. FRC chair or BOR chair will provide regular, structured feedback on
LLS issues and developments to the BOD
Chair of the FRC is an elected LLS officer and BOD member (vice chair for field relations)
Vice chair of FRC is the elected chair of the BOR
Elect the BOR chair and vice chair
Compete and submit a signed Conflict of Interest yearly and an Anti-Discrimination and
Harassment Policy at the beginning of their term on their chapter board.
Have lead responsibility for liaison role with home chapter
Section 6
The Leukemia &
Lymphoma Society of
Canada
LLS of Canada
The Leukemia & Lymphoma Society
of Canada
On March 6, 2004, LLS entered into an affiliation agreement with the
Leukemia Research Fund of Canada and its name was changed to The
Leukemia & Lymphoma Society of Canada, effective July 1, 2004.
LLS of Canada
Board Structure
• There are between 15 and 25 directors on the LLS of Canada Board, with
LLS having the right to nominate three directors from the LLS Board.
• The term of office of each director shall be three years, with one-third of the
Board being elected at each annual meeting.
• The maximum number of consecutive terms for which a person may be
elected shall be two.
• A person must rotate off the Board for three years or more before being
eligible for election.
• The officers of LLS of Canada shall be president, vice president and
secretary/treasurer
• LLS has the right to approve each appointment to the offices of president and
vice president.
LLS of Canada
LLSC NATIONAL BOARD CONTACT LIST
Bob Rollwagen, President
Jocelyn Beaudoin
Kelly Boileau
Karen Tidball
Francis Bouchard
Pierre Charbonneau
Paul Cienki, LLS
Sam Fleiser, Vice President
André Galipeault
Wayne Hanley
Adrian Hartog, Vice President
Walter Lumsden
Alain Ménard
Tony Reale
Kevin Ryan, LLS
Caren Sherman, Vice President
Michael Sherrard, Secretary
Jim Simpson
George Vari
Helel Vari
Erik Yeo
Presenting: Board Orientation
THE LEUKEMIA &
LYMPHOMA SOCIETY
Friday, June 27, 2008
Newark Marriott Airport Hotel
Sections 7 - 10
Section 7
Society Goals
& Vision
Society Goals & Vision
North Star 2015 Vision
What is the difference between a mission and a vision? How does the vision of The
Leukemia & Lymphoma Society (the Society) relate to its strategic plan?
The mission is a brief, compelling statement of why the Society exists, and in the
broadest terms what it strives to achieve: “Cure leukemia, lymphoma, Hodgkin’s
disease and myeloma, and improve the quality of life of patients and their families.”
The mission statement does not identify how or when the Society’s purpose will be
accomplished.
The vision describes in more detail a desired future the Society aspires to create over a
specific period of time. The time frame of the vision extends beyond the four-year time
frame of a strategic plan. The vision framework also includes the core purpose, core
values and bold goals the Society wants to achieve within that time frame.
Society Goals & Vision
To transform the world of blood cancer patients, the Society created a vision. A 2015
vision enables us to share a picture of the world that we strive to create; it brings
urgency with a 10-year time horizon to achieve quantum improvements; and it
delineates the outcomes we hope to accomplish within that time frame.
The Society’s vision identifies the great differences that the Society will have made in
the world experienced by blood cancer patients and their families and caregivers by
2015. It describes a cultural transformation and innovative changes to our business
model that are essential to create the envisioned world. It is intended to help our
volunteers and staff see their essential roles in achieving the outcomes we envision for
patients and their families.
The Society’s vision will guide two successive four-year strategic plans (2008-2011 and
2012-2015). These strategic plans will provide the specific directions we will follow
and the measures we will use to evaluate our progress over those periods. Our strategic
plans will indicate exactly how we pursue the vision.
Society Goals & Vision
“WHAT”
North Star 2015 Vision
“HOW”
North Star 2015 Vision
FY08-FY11 Strategic Plan
FY09 Annual Enterprise Goals
Board Goals
Board Core Values &
Capabilities
Society Goals & Vision
Transformational Changes In 2008-2011
Strategic Plan
IN MISSION
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Accelerated therapies
Participation in clinical trials
Patient navigation throughout cancer journey
Services to 50 percent of patients within of 30 days
Society Goals & Vision
Transformational Changes In 2008-2011
Strategic Plan
In Resource Generation
• $380 million in 2011 ($124 million over 2007 budget)
Major increase in revenue and profitability
• 10.3 percent annual compound revenue growth
• 13.5 percent annual compound increase in program expenses
• 8.2 percent annual compound increase in all other expenses
Society Goals & Vision
Transformational Changes In 2008-2011
Strategic Plan
In Organization
Transformed culture, world-class organization:
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Vision in all of Society’s work
Superior capabilities and core values
Strategic collaborations and partnerships
Better applications of technology
Diversification that reflects communities we serve
Society Goals & Vision
FY 2009 Society-Wide Enterprise Goals
1.
Accelerate progress toward vision by developing effective therapies, assuring access to optimal care,
and engaging patients soon after diagnosis and helping them navigate their cancer journeys.
Measures:
– Support services are provided to 20,000* patients within 30 days of diagnosis.
Key Strategies
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Develop and implement navigation services in the IRC, complemented by grassroots implementation in 20
Chapters.
Offer bilingual and culturally appropriate patient services support in 15 Chapters.
Educate primary care/family practice clinicians to increase early detection of blood cancers and referrals to
clinical trials
– Two new blood cancer diagnostics or therapies advance into clinical trials
Key Strategies
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One additional Clinical Trial Center alliance is established.
Research program assessment and portfolio management align the research grants programs with mission
goals.
– Two new states provide insurance coverage for routine care in clinical trials.
– Two new collaborations provide access to care for underserved patients.
Society Goals & Vision
FY 2009 Society-Wide Enterprise Goals
2.
Develop people, operational capacity and culture to support achievement of
strategic goals.
Measures:
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Recruit BOD Members to fill gaps in achieving strategic goals.
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Implement a Human Resources Information System that aligns resource allocations with performance measures.
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Design and implement vision advancement initiatives and leadership and succession planning programs.
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Launch initiatives designed to elevate diversity, empowerment and accountability among volunteers and staff..[1]
Key Strategies
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Competency based interviewing for ED positions
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Patient satisfaction evaluated via online survey
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On-boarding program for employees
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BOR Vision Task Forces
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Provide IT support that facilitates achievement of 75% or more of the 2009 performance measures.[2]
Achieve continued improvement in staff survey ratings of organizational culture as compared to survey ratings in 2003, 2005
and 2007.[3]
[1] Evaluative metrics will be established to assess effectiveness of initiatives in future years.
[2] Ratings of 4.0+ (on 1-6 scale) awarded to IT for its support by staff who are accountable for achieving the measures.
[3]The Denison Organizational Culture survey, which was used in 2003 and 2005, will be used again in 2009.
Society Goals & Vision
FY 2009 Society-Wide Enterprise Goals
3.
Budget and achieve financial results that align with the strategic plan financial model.
Measures:
– Net Revenue growth is targeted to increase by $20M (vs. $10M budget).
– Operational expenses are targeted to not exceed the budgeted increase of $8.3M, or 4.9%.
– Mission expense growth is targeted to increase by $8M (vs. $6M budget), and the mission expense
ratio is targeted to increase to 39.6% (vs. 39.2% budget).
4.
Achieve $15million+ in net revenue growth from six revenue sources combined.
Measures:
– Major Gifts
– TNT
– LTN
– S&Y
– M/W
– Corporate Support
Society Goals & Vision
Leading Transformational Change
How can a chapter, department and individual impact the North
Star 2015 Vision and the 2008-2011 strategic goals of LLS?
• Alignment of plans, objectives and execution with the 2008-2009 Enterprise
goals
• Alignment of customer service, collaborations and HR processes and
execution with cultural values and capabilities
Society Goals & Vision
How can cultural transformation be achieved?
It’s a continuing process, not an event.
Examples
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Board recruitment and review incorporate values and fill gaps in capabilities
Board recruitment includes diversity to reflect the communities we serve
Staff recruitment includes values as well as diversity to reflect the
communities we serve
Program and event plans incorporate values
Performance management reinforces demonstration of values and capabilities
Society Goals & Vision
How can cultural transformation be achieved?
Examples
• Recognition includes demonstration of superior capabilities
(stewardship, relationships, innovation, leadership, knowledge
applications, teamwork).
• Collaborations facilitate access to patients, particularly “underserved
populations,” and public policy power.
• Interactions with donors, sponsors, patients and their families are treated
as enrichments of continuing and growing service relationships.
Society Goals & Vision
As a result of changes we create in their world,
• In 2015, blood cancer patients have better lives
and greater hope and reassurance for the future.
Section 8
Overview of Departments
Overview of Departments
Marketing/Communications
Nancy Klein, Chief Marketing and Revenue Officer
[email protected]
914-821-8812
Overview of Departments : M&C
Marketing to Drive Profit
Overview of Departments : M&C
FY ’09 Economic Climate Considerations
• Entering the new fiscal year in a challenging economy
• Realistic goal setting but unwavering commitment to North
Star 2015 Vision
• Implement strategies that have highest potential for revenue at
lowest cost
Overview of Departments : M&C
Evaluating Alternative Strategies on a Profit Map
LOW REVENUE/
HIGH COST
I
HIGH REVENUE/
HIGH COST
II
Proceed
with
caution
COST
LOW REVENUE/
LOWCOST
III
HIGH REVENUE /
LOW COST
IV
AIM
HERE!
REVENUE
Overview of Departments : M&C
Doing More with Less in FY 2009
Overview of Departments : M&C
FY ’09
Priority Campaign Plans
TNT
– Build on successes:
• Replicating the model of co- branded events with strong
partners, Fall 2009 will mark the inaugural Nation’s
Triathlon to benefit The Leukemia & Lymphoma Society
in Washington DC, with plans to become the largest and
best triathlon event in the U.S.
Overview of Departments : M&C
FY ’09
Priority Campaign Plans
TNT
– New products/line extensions to attract new corporate
partners and participants:
• Friends & Family corporate team opportunities are
being added to help grow our circle of corporate
partners
• Also being considered are a sprint distance tri, a Girl
Power sprint tri and a multi-day cycle event
Overview of Departments : M&C
FY ’09
Priority Campaign Plans
TNT
– Proactivity:
A system to identify, analyze and remediate reasons for
underperformance has been implemented to affect fast
turnarounds before problems become major
Overview of Departments : M&C
FY ’09
Priority Campaign Plans
Light The Night Walk
– Ramp up low-cost marketing and volunteerism for existing segments:
• Grow Friends & Family Teams this year by letting this audience
know how special they are:
– Pilot tests being conducted to evaluate effectiveness of
» Naming FF chairman and committees to drive recruitment
» Providing FF recruitment tools
» Holding FF strategy meetings for assistance and
accountability
– LTN Blog launch to encourage F&F community building and
social networking for recruitment
Overview of Departments : M&C
FY ’09
Priority Campaign Plans
Light The Night Walk
• Low cost promotions
– Use of recognition and rewards for top fundraisers will
follow this year’s annual summer “Save At The Pump”
campaign, extending the online fundraising incentives
through the balance of summer and into the fall
Overview of Departments : M&C
FY ’09
Priority Campaign Plans
Light The Night Walk
• Ramp up corporate partnerships
– A “Train the Trainer” session was conducted for national
campaign staff to enhance their ability to help chapters
identify and secure corporate partners
– A National Partner Tool Kit is being supplied to chapters,
containing recruitment materials, best practices, case
histories and more
Overview of Departments : M&C
FY ’09
Priority Campaign Plans
The School & Youth Programs
• Emphasize Recruitment
– S&Y, LLS’s third-largest campaign, raised $18 million in
2007/08 and recently neared the quarter mark with 21% of
US schools participating.
– Low DDB (10%)
– We are seeking sponsorship for development of an
animated disease education video that will free up time for
chapters to use recruiting additional schools to the program
Overview of Departments : M&C
FY ’09
Priority Campaign Plans
Man & Woman of the Year
• Being elevated to priority campaign in 2009 with goal of
100% participation by FY ’11
• Rationale:
– Low DDB (12.5%)
– High revenue potential
• Budget projections: $6.5 million in FY ’08
$8.4 million in FY ‘09
• Multiple markets/chapter possible
– Unique to LLS—no immediate competition
– All materials for successful rollout developed and in use
Overview of Departments : M&C
FY ’09
Priority Campaign Plans
Man & Woman of the Year
• Additional Revenue Potential
– Feeder for donor development
– Help fill new campaign revenue needs stemming from
North Star 2015 Vision
– More sponsorship opportunities for national campaign
Overview of Departments : M&C
FY ’09
Priority Campaign Plans
Donor Development
• The financial targets for North Star Vision 2015 require that
historic practices in this area give way to a transformational
process.
• New objectives over the longer term (through 2011) include:
– Increasing the number and size of major gifts
– Nurturing lifelong relationships
– Maximizing national and local foundation support
– Implementation of Brakeley Briscoe Inc. Therapy
Acceleration Program
Overview of Departments : M&C
FY ’09
Priority Campaign Plans
Donor Development
• Long-term strategies and tactics have been developed.
• In FY ’09, we hope to complete the BBI planning study and
we have a quarter-by- quarter plan to begin laying the
foundations for the remaining goals.
Overview of Departments : M&C
LLS Brand
• Use high profile corporate partners to help build LLS brands.
– Hyundai (Hope On Wheels) will be a first-time partner for
FY 2009 Light The Night Walk
– P&G’s Febreze products are prospective partners for TNT
in ‘09
– LLS is in discussion with Saturn over a possible TNT
partnership in ‘09
Overview of Departments
Human Resources
Steve Messinger, Senior Vice President, Human Resources
[email protected]
914-821-8219
Overview of Departments: HR
Developing People,
Operational Capacity
and Culture
Overview of Departments: HR
To Support the Achievement
of our
Strategic Goals
Overview of Departments: HR
Target Audiences
• Staff
• Volunteers
Overview of Departments: HR
Hiring & Selection EDs
• Behavioral Interview Guide
• Standardized tools
Overview of Departments: HR
On-Boarding for New Hires
• Mission
• LLS History & Structure
• Welcome
Overview of Departments: HR
Develop & Retain Talent
•
•
•
•
Skills Training
Volunteer Engagement
Performance Management
Succession Planning
Overview of Departments: HR
Develop & Retain Talent
– Skills Training
• Management Development
• Coaching & Mentoring
• Online Skill Development
Overview of Departments: HR
Develop & Retain Talent
– Volunteer Engagement
• Roles & Responsibilities
• Training to Develop Partnerships
Overview of Departments: HR
Develop & Retain Talent
– Performance Management
• Success Factors
▫ Online Tool
▫ Pilot includes pay for performance
• Training for People Managers
Overview of Departments: HR
Develop & Retain Talent
– Succession Planning
• Identify Talent
• Coach & Develop
Overview of Departments: HR
HRIS – Workday
• Manage People Information
• Hire to Rehire
• Self-Service for Managers & Employees
Overview of Departments: HR
Compensation/Incentive Program
• Update Base Compensation Ranges
• Make Adjustments as Needed
• New Incentive Awards (based on pay for performance
principles).
Overview of Departments: HR
Strategic Leadership Conference
•
•
•
•
Promote Engagement of Volunteer Leaders
Share Best Practices
Enhance Partnerships
Recognize and Reward
Overview of Departments: HR
Attract, Develop, Retain
Human Capital
to
Enhance Satisfaction and Increase Productivity
Overview of Departments
Field Development
Overview of Departments: Field Development
Regional Directors
Robin Boettcher
[email protected]
Frank Canning
[email protected]
914-482-2783 (Cell #)
Anna Maria Gentile
[email protected]
813-385-0323
Sheri Coombs Lambert
[email protected]
804-915-7895
Tim Metzer
[email protected]
602-532-0404 x19
Sean McParland
[email protected]
206-829-8395
Jean Montano
[email protected]
914-821-8860
Richard Reader
[email protected]
602-532-0404 x15
919-337-1208
Overview of Departments: Field Development
CHAPTERS AND REGIONAL ASSIGNMENTS
George Omiros, Acting Senior Vice President, Field Development
[email protected]
412.818.2890
Frank Canning
Central Ohio
Connecticut
Indiana
Northern Ohio
Southern Ohio
Western New York & Finger Lakes
Wisconsin
Robin Boettcher
Alabama/Gulf Coast
Central Pennsylvania
Iowa
Michigan
Western North Carolina
Western PA & West Virginia
Greater Sacramento Area
San Diego/Hawaii
Tim Metzer
Central Texas
Louisiana
South Texas
Southern Nevada
MidSouth
Mississippi
Nebraska
New Mexico
Oklahoma
Rocky Mountain
Washington/Alaska
Sean McParland
Idaho/Montana Branch
Kansas
Oregon & SW Washington
Greater LA
Sheri Lambert
Central Florida
Northern Florida
Palm Beach Area
Southwest Florida
Southern Florida
Suncoast
Anna Maria Gentile
Eastern North Carolina
Kentucky & Southern Indiana
Massachusetts
Rhode Island
South Carolina
Tennessee
Virginia
Dick Reader
Central California
Desert Mountain States
Gateway
Minnesota
Texas Gulf Coast
Jean Montano
Delaware
Eastern Pennsylvania
Southern NJ - Shore Region
Long Island
Northern New Jersey
Westchester/Hudson Valley
Central New York
Upstate New York/VT
Overview of Departments: Field Development
CHAPTERS AND REGIONAL ASSIGNMENTS
David Timko, Senior Vice President, Chapter Growth Initiatives
[email protected]
1-703-535-6650
Georgia
Illinois
Maryland
Mid-America
National Capital Area
North Texas
New York City
Greater San Francisco Bay Area
Silicon Valley/Monterey Bay Area
Orange County Inland Empire
Overview of Departments: Field Development
CHAPTERS AND REGIONAL ASSIGNMENTS
Nancy Allen, Canadian National General Manager, Operations
[email protected]
Canada: 0:416.661.9541 x 108 Cell: 914.548.7687
Greater Toronto Area
Montreal Branch
Western Canada, Calgary
Western Canada, Vancouver
Overview of Departments
Financial Reporting
Overview of Departments
Audit
John Hagens, Vice President Treasury & Risk Management
[email protected]
914-821-8962
Overview of Departments: Audit
Committee Composition/Purpose
Financial Reporting & External Audit Plan
Internal Controls
Enterprise Risk Assessment
Legal & Regulatory Requirements
Overview of Departments
Investment
J.R. Miller, Vice President of Finance
[email protected]
914-821-8935
Overview of Departments: Investment
LLS Investment Strategy
•
•
•
•
Capital preservation
Long-term horizon
Diversification
Maximize total return for a given level of risk
Overview of Departments: Investments
The Leukemia & Lymphoma Society
Investment Portfolio
160.0
140.0
120.0
100.0
80.0
60.0
40.0
20.0
.0
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
Market Value (in millions).
180.0
Pooled Endowment
Operating Portfolio
Overview of Departments: Investments
Operating Portfolio:
• Market Value 3/31/08 = $155M
• 30% Equity / 70% Fixed Income
• Objective = 3.5% plus inflation
Pooled Endowment Portfolio:
• Market Value 3/31/08 = $5.2M
• 65% Equity / 35% Fixed Income
• Objective = 5% plus inflation
Combined portfolio $160.2M assets as of 3/31/08
Overview of Departments: Investments
The Leukemia & Lymphoma Society
Operating Portfolio
Holdings as of March 31, 2008
$72.3 M / 47% Int. Fixed Inc.
$35.7 M / 23% ST Fixed Inc.
$21.1 M / 14% Large Cap
$11.8 M / 7% Foreign
$7.5 M / 5% Small Cap
$6.4 M / 4% Mid Cap
Overview of Departments: Investments
The Leukemia & Lymphoma Society
Pooled Endowment Portfolio
Holdings as of March 31, 2008
$1.8 M / 35% Fixed Income
$1.1 M / 21% Large Cap
$1.1 M / 21% Mid Cap
$0.8 M / 15% Foreign
$0.4 M / 8% Small Cap
Overview of Departments: Investments
Recent Portfolio Performance
Operating
Return
YTD Mar. 2008
-1.55%
Index
Pooled
Objective
Return
N/A
2.06%
-4.86%
Index
Objective
Inflation
N/A
2.43%
1.18%
2007
6.38%
6.08%
8.07%
7.03%
6.86%
9.57%
4.57%
2006
7.96%
8.00%
6.04%
10.95%
12.39%
7.54%
2.54%
2005
3.77%
3.75%
7.02%
3.10%
6.27%
8.52%
3.52%
Overview of Departments: Finance
Financial Reporting
Jimmy Nangle, Senior Vice President and CFO
[email protected] 914-821-8824
Overview of Departments: Finance
Financial Reporting
• Domestic FY08 Forecast & FY09 Budget
• Variance
• Consolidated Campaign
• Direct Response
• Home Office and Domestic Chapters
• Mission
• Combined Domestic Chapters
• FY09 Domestic Preliminary Budget
Section 9
Areas of Mission
Section 9
Patient Services
Hildy Dillon, Senior Vice President, Patient Services
[email protected] 914-821-8815
Mission: Patient Services
Core Patient Services Programs
Local
Chapter
Patient
Services
Manager
FREE
Booklets &
Pamphlets
Educational
Programs
Live, phone,
and Web
Mission: Patient Services
Core Patient Services Programs
Co-Pay
Assistance
Program
Family
Support
Groups
877-557-2672
www.LLS.org/copay
First
Connection
Program
Patient
Financial
Aid
Mission: Patient Services
Attend Chapter Education Programs!
Mission: Patient Services
National Education Programs
www.lls.org/nationaled
Mission: Patient Services
Enterprise Goals FY09
• Support Services are provided to 20,000 patients within 30
Days of Diagnosis
– Patient Navigation IRC/20 chapters
– Bilingual/Culturally Appropriate Support in 15 Chapters
– Educate primary/family practice clinicians to increase
early detection of blood cancers and referrals to clinical
trials
Mission: Patient Services
Patient Navigation
“No person with cancer should be
forced to spend more time
fighting their way through the
health care system than fighting
their disease.”
Voices of a Broken System: Real
People, Real Problems, 20002001
Harold P. Freeman, M.D., Chairman,
President's Cancer Panel
Mission: Patient Services
Information Resource Center
Patient Navigation Study
• The evaluation study showed the IRC patient
navigation intervention is feasible and leads to
positive client outcomes.
• Next steps for LLS include:
– Expand IRC navigation to additional target
populations, number of follow ups offered
– Pilot a navigation model for chapter patient
services staff that includes IRC navigation support
Mission: Patient Services
Education of Primary Care/Family Practice Physicians
“The earlier patients are diagnosed, the better chance
LLS has to navigate them towards the best options
for the best outcomes”
-John Walter, President & CEO, LLS
• National Education programs for Family Practitioners and
Primary Care Physicians
• In FY09, expand chapters outreach to health care
professionals to primary care physicians and nurses
Mission: Patient Services
Cancer Clinical Trials and the Underserved: Continuing
Education for Nurses
Bringing oncology nursing education to
community nurses through virtual lecture of live programs
held at ONS. LLS is an accredited provider of nursing and
social work credits
Mission: Patient Services
Offer Bi-Lingual and Culturally Appropriate Patient
Services Support in 15 Chapters
• FY09 Patient Services Mission Plan for Chapters
• 5 Year CDC Patient and Professional Educational Outreach for
Underserved Populations- $429,000 for 5 years (FY08 Year 1)
• FY08/FY09 -Address the cultural gaps for Hispanic Patients and other
underserved patients in removing barriers to cancer care
There are currently 10 chapters with a patient services staff person
fluent in Spanish language with Hispanic community healthcare
experience
Mission: Patient Services
PSM/COM Business Cards..and IRC brochure.
Do not leave home/chapter without them!
Three ways to contact the IRC:
1. Telephone: 800-955-4572
2. Web address (for online help):
www.LLS.org
3. Email address:
[email protected]
Mission
How we will realize this vision
Patient
Services
Advocacy
Research
Mission: Advocacy
Advocacy
George Dahlman, Senior Vice President, Public Policy
[email protected]
1-202-543-7033
Mission: Advocacy
Advocacy
Governmental Impact
• Federal government funds
• almost $5B for cancer research
• $350M+ for blood cancer research
• Food & Drug Administration (FDA) determines
which treatments are widely available (approved)
• Centers for Medicare & Medicaid Services (CMS) determine
if treatments will be reimbursed
• Federal & state governments determine to what degree
patients have access to clinical trials
Mission: Advocacy
Purposeful Legislative Goals
• Increase funding for critical cancer research at the National
Cancer Institute (NCI)
• Support blood cancer research in other federal agencies
• Improve access to cancer care for underserved patients
• Eliminate barriers for patients to enter clinical trials
• Develop integrated systems for coordinated cancer care
Mission: Advocacy
Effective Advocacy –
Being Heard!
• Build volunteer leadership and grassroots membership
• Develop and enhance relationships with federal and state
legislators through LLS events
• Partner with healthcare coalitions and organizations to support
LLS’s legislative goals
• Conduct campaigns at the Federal and/or state level to advance
LLS’s legislative goals
Mission: Advocacy
Roles for LLS Chapters
• Recruit volunteers to LLS’s Advocates Network
• Respond to Action Alerts
• Meet with legislators
• Organize and attend Town Hall Meetings
• Send letters to local media
• Join and attend local cancer coalitions
Mission: Advocacy
LLS Office of Public Policy
• Distribute Action Alerts
• Create Newsletters and Grasstops Bulletins
• Conduct Advocacy Orientations
• Develop and distribute materials, including
papers, petitions, procedures
• Produce Mission Day
position
Mission
How we will realize this vision
Patient
Services
Advocacy
Research
Mission: Research
Research
Bart Kamen, MD, PhD, Chief Medical Officer
[email protected]
914-821-8998
Lou DeGennaro, PhD, Chief Scientific Officer
[email protected]
914-821-8922
Mission: Research
Society Research Programs:
Creating an End-to-End Solution for patients
7 -10 years
Biology
Chemistry
Research Grant Program
Development
Therapy
Acceleration
Program
A $65 million investment in 2007
New Therapies!
Mission: Research
Research Grant Programs
 Career Development Program (CDP)
– Attracting scientific talent
 Translational Research Program (TRP)
– Lab discoveries into the clinic
 Specialized Center of Research (SCOR)
– Driving teamwork
Mission: Research
Therapy Acceleration Program (TAP)
More Therapies to More Patients, Faster
TAP
Biotechnology
Accelerator
Academic
Concierge
Clinical Trial
Program
Mission
We’re not done yet!
We must raise more dollars to support the advocacy, patient
services and research that is urgently needed to assure all patients
realize cures or manage their conditions with good quality of
life…………………………………..as soon as possible!
Mission
This is our vision;
this is our challenge;
this is our determination.
Reading & Informational Materials
•
•
•
•
•
•
•
•
•
•
Bylaws
Board Roles & Responsibilities
Board Policies
Board Directory w/Biographies
Annual Audit
Budget
Annual Report
Strategic Plan
NorthStar 2015 Vision
Board Extranet
Good luck
in your new role
as a member of
The Leukemia & Lymphoma Society’s
Board of Directors!