Transcript SEO - Interface | An Internet Marketing Company | Internet

SEO
What is it, and why
do I Need it?
© 2010 123interFACE.com
Get in the Race
A famous coach once said “Get in the
Race or Fall Behind.” This applies to
SEO in particular.
Why SEO Matters
Each year, more websites enter the
fray known as the internet market,
and most of them get eaten alive
within a year, ending up in debt.
Why? Complete underestimation of
SEO.
So, What IS SEO?
SEO stands for
Search Engine Optimization.
It refers to the act of making websites
easier to find by search engines like
Google, Yahoo, MSN, and most any
other engine you have ever used.
SEO:
Why Do I Need It?
Why do I need Search Engine
Optimization?
Without search engine optimization,
your site cannot be found on organic
(“free”) search engine results on the
major search engines like Google,
Yahoo and others.
SEO
Is Optimization Enough?
Is it enough to optimize the pages on your site?
The answer is No…unless you don’t care to have
people ever see your site on Google’s 1st page
of results.
Search Engine Optimization involves more than
just optimizing a few pages on your website.
There are…
– Inbound Linking – Google determines
importance of your optimized content by how
many quality links are linking to your site
– Quality of Inbound Links – Link farms won’t
help. Your friends’ sites probably won’t help.
Mainly, only sites dedicated to your industry
will, including, more recently, social media.
SEO
Is Optimization Enough?
[CONTINUED…]
– Directory Submissions – The hardest submission to
make properly.
– Search Engine Submissions – Some count, others
just don’t.
– Portals – These are sites that deal with your industry
and its top keywords and key phrases.
– Cross-Linking – This is when you link from one page
to another among pages on your own site.
Without ALL of these in place in the proper proportions for your
specific site type and industry, it is unlikely your site will ever
reach Google’s Top10 –unless your keyword phrase is “rubber
baby buggy bumper stickers in blue”.
Key SEO Issues
Inbound Linking
There are many frequently shifting rules for
inbound links these days. Google has
encoded these rules in its algorithm it
uses to rank the keyword relevance of
websites. SEO professionals must watch
Google and adjust over the course of time
to learn what these rules are and how to
maximize them to advantage.
Key SEO Issues
Cross-Linking – It helps to cross-link
on your site, but to what degree is it
safe? Google allows a good deal of
this, but how much is enough or too
much? You probably don’t know, but
a professional SEO company will.
Key SEO Issues
Directories – They count higher than
a thousand minor engines in the
eyes of Google.
– Problems:
Operated by Finicky Human Editors
Usually difficult to get accepted
Difficult to submit a site properly
Only SEO pros typically know how to get a
submission accepted most quickly
Key SEO Myths
Meta Tags are 90% of SEO - Google cares
more about optimized site structure,
navigation and content than about meta
tags.
Content Is Irrelevant – Without good
content, not only is a site less likely to
influence social media bookmarking and
viral promotion habits by users, it may be
penalized by a human editor at Google!
Key SEO Issues
Black Hat Techniques
As the name implies, these are “illegal”
or frowned upon from the standpoint
of most search engines and in
particular in the eyes of Google. If
your site’s code raises the red flag
and a human monitor finds you are
flouting the rules, your site could
disappear from view indefinitely.
SEO Q & A
And now for some SEO…
Q&A
SEO Q & A
Q: If Google cares more about content
than meta tags, why can’t I do it myself?
A: The likelihood of not getting it right
when DIYing your way through SEO are
immense, and to be expected. That
means: penalties, lost time, lost revenue
opportunities.
SEO Q & A
Q: Can’t I just go around SEO
and use AdWords?
A: Yes, but by putting off SEO,
AdWords becomes a crutch that
prevents a site from learning to walk.
Customers also trust a site they can
research instantly.
SEO Q & A
The Time Factor
Q: How much time does it take to take a
site from 50+ position to Google’s prized
Top 10, or even the Top 5?
A: For an already skilled SEO technician,
about 2-4 hours per day, 5 days a week,
for up to 6 months or more. Got some
spare time on your hands?
SEO Q & A
If you said YES to that last question,
here’s a follow-up:
Q: Do you have another 6-12 months to
master SEO before moving forward with
SEO objectives?
A:
We’ll let you answer that one yourself.
SEO Q & A
Q: “What if I use a ‘Black Hat’ optimizing
technique without realizing it?”
A:
Google and most other engines
assume culpability and penalize or even
ban an offending site. Appeals are given
less weight than is the process of policing
results for AdSense and Adwords uses.
SEO Q & A
Q: “If Google bans my site, what then?”
A:
Either you get a new site, or you’d
better saddle up to pay for AdWords.
Either way, you’re never going to get a
decent position on Search Engine Results
Pages anytime soon.
SEO Q & A
In Closing
To those with the 6-12 month
learning curve timeframe to spend
learning white hat versus black hat
techniques, and the 6 months or
more required to take a site from
nowhere to Top10 on Google, we
salute you. To all the rest, check
out our eContentManager packages
today.
Thank You!
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